It’s All About the Experience – Part II

October 24th, 2014 in Around the Office, Branding, Consider This, Our Neck of the Woods, clients by Janine | No comments

At Playa Vista, a Brookfield Residential community, GJ redefined the information center for an urban environment.  The sales experience became an ongoing series of happenings and events which launched with “Neighborhood Meetups” and “The Debut”. These social, outdoor celebrations turned the beachside community into a colorful and connected lifestyle hub. It gave future homebuyers a first-hand look at the new homes in Playa Vista and a chance to experience the hip, dynamic Westside lifestyle.

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Three Birthdays, a Wedding and the Basics

October 17th, 2014 in Around the Office, Consider This, General Blogginess, Our Neck of the Woods, Social Media, Technology by Janine | No comments

GJ Talks is back again – and this time it’s all about the fundamentals of social media ad content for Twitter, LinkedIn and Facebook with social team member Matt F.

Champagne for everyone! A big congrats to Jen F., aka Mrs. Stoddard, who will be celebrating her upcoming nuptials in Europe next week!

The creative team at Gunn | Jerkens also celebrated three October birthdays today! We had a blast honoring the special days of Matt, Jen H. and Janine with yummy eats and our favorite desserts — Bavarian crème and chocolate cakes.

Once again, happy birthday to Matt F, Jen H. and Janine! And congrats again to Jen F.!

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It’s All About the Experience – Centered on Capitol in San Jose

October 7th, 2014 in Around the Office, Branding, Consider This, New Media, Our Neck of the Woods, Technology, clients by Janine | No comments

Brands always have to think outside the norm, even with experiential marketing. For Gunn|Jerkens, our approach to experiential marketing is to seek and engage consumers in a lifestyle-focused way.

In the case of Centered on Capitol in San Jose, Trumark Homes changed it up when it came to designing the sales center. In order to capture the attention of potential homebuyers, the sales center was transformed to embody the Silicon Valley lifestyle, represent the spirit of the community and engage visitors. An interactive touchscreen inspired connectivity and furnishings modeled the cutting-edge décor of the region. With a combination of dynamic colors and vibrant imagery, the interior atmosphere captured the community’s unique character. Visiting consumers felt connected to the space, and could envision living out their dreams at Centered on Capitol.

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A Night at the SoCal Awards

September 29th, 2014 in Around the Office, Branding, Consider This, Our Neck of the Woods, Social Media, Technology, clients by Janine | No comments

It was an amazing night honoring creativity, passion and innovation in the building industry at the 2014 SoCal Awards on Saturday! The GJ team had a blast toasting all of this year’s finalists and winners and celebrating our good fortune to do what we love. Have a look at the full list of the night’s big wins.

Congratulations to SL70 by Trumark Homes and to Camden and Trevion at Playa Vista by Brookfield Residential.

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Links We Love: GJ Edition

September 12th, 2014 in Around the Office, Consider This, Our Neck of the Woods, Social Media, Technology by Janine | No comments

Ever wonder what Team GJ finds inspiring or interesting on the web? Take a look at what’s been getting our attention lately.

Christopher

Les mots de la carpe

Les mots de la carpe from Lucrece Andreae on Vimeo.

Geography games


Chris

Underwater puppies rock


Art rules!

Jen F.

Food for the soul for the working woman


The blog of Susie Orman Schnall

Esther

A Tribute to Discomfort

A Tribute to Discomfort: Cory Richards from Blue Chalk on Vimeo.

Collaborating with a 4-year-old


Janine

Dance = passion & love


HONY – Today in microfashion


Kevin

You’ve got a point!

Elissa

Feeling inspired

DIY your life

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Capturing the Beauty of Awesometown

September 5th, 2014 in Around the Office, Branding, Consider This, New Media, Our Neck of the Woods, Social Media, Technology, clients by Janine | No comments

What’s the most striking and memorable part of an ad for you? When it comes to marketing and advertising, images speak louder than words! The use of dramatic photography sparks a response in consumers that increases ROI and creates a sense of ongoing brand recognition.

When it comes to our client Newhall Land, we made sure to capture the essence of Valencia – and, through the gorgeous photography of Ken Redding, the community came to life! The unique style of this nationally recognized photographer brought the beauty of the area to the forefront and elevated the sense of place for an “Awesome” community.

Redding’s forte is landscape and location shoots, and it definitely shows in how he depicts Valencia’s people and places. This beautiful photography also played a huge part in Valencia’s taking home the “Best Overall Advertising Campaign” award at last year’s SoCal Awards.

Check out how this signature photography was used to elevate Valencia’s brand through web design, e-marketing, social media, advertising and more.

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Let’s Get Engaged: Content Worth Watching

August 28th, 2014 in Around the Office, Branding, Consider This, New Media, Our Neck of the Woods, Social Media, Technology, clients by Janine | No comments

The world has evolved into an engaging digital space – so it’s no surprise that the advertising and marketing realm has too! It’s a transformation that we’ve embraced for our clients, with the use of video as a major component of overall placemaking, branding and marketing.

With distinct objectives in mind we integrate brand, lifestyle and motion graphics to create content consumers want to engage with. It’s lively, fun and real and it gets the job done. We continue to see that video content done right generates measurable results. From views and impressions to shares and web traffic – we have the numbers to prove it.

Take a look at some of our latest work:

Valencia

SL70

Playa Vista

Gunn | Jerkens

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Reinventing the Brochure

August 21st, 2014 in Around the Office, clients by admin | No comments

Exploring the boundaries of marketing is what we do at Gunn|Jerkens – and when it comes to innovating for our clients, we go all the way! Most recently our creative team took a fresh approach when designing brochures for Camden at Playa Vista by Brookfield Residential and SL70 by Trumark Homes. The result redefined what a brochure could be through innovative design and content.


Camden at Playa Vista is at the heart of Silicon Beach – modern, stylish and distinctive. Its fashion-magazine-style brochure was designed with the laid-back beachy locale in mind. The photo-journalistic spreads and editorial-type content convey the “East Coast brownstone meets beachy Westside” vibe of the Camden lifestyle, while the cover sports a nod to the modern, mobile-centric consumer — a QR code.


SL70’s nonchalant, foldable brochure breaks new ground and keeps it simple. A hand-drawn illustrative map inked by a local depicts the vibe of Silver Lake, while the edgy imagery feels right at home. On the flipside, the layouts showcase the design-centric living that defines the SL70 lifestyle.

Stay tuned – in the coming weeks, we look forward to sharing more of our adventures in marketing and design.

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Responsive Websites and the Marketing World

August 15th, 2014 in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, clients by Janine | No comments

Have you noticed how websites are starting to look very different when viewed from your desktop to mobile device? The layout may even change when rotating your device. That’s where responsive web design comes into play. Fully responsive web design allows a site to fit the screen of a device simply by detecting the screen resolution and adjusting to its dimensions. Brands are utilizing it to make sure consumers can quickly get to what they’re looking for regardless of screen size.

The G|J interactive team is using responsive web design to ensure that our clients and their customers are also getting what they want.  Quick, easy access to information and positive brand experiences from desktop to mobile. This seamlessly blends with what we’re seeing in the world of social, where mobile and app usage continues to trend upward.  We’re implementing design that’s based on specific user behavior and seeing results in time spent on site, user engagement and lead generation.

Your target markets have evolved. So why shouldn’t your digital brand evolve too?

Check out a few of our newest websites that take responsive web to a whole new level. Brought to you by G|J Interactive.

The sleek and cool SL70 website design:

The new Gunn | Jerkens responsive site layout:

Check out the Brookfield SoCal responsive website design on desktop, smartphone and tablet.

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G|J Summer

August 1st, 2014 in Around the Office, Social Media, clients by admin | No comments

We’re definitely enjoying summer here at GJ World Headquarters! It was ice cream for everyone this afternoon in the G|J Café – the perfect finish to our Flip Flop Friday (back by popular demand).

Summer Trends:  Take a peek at the Think Summer Campaign we created for Brookfield SoCal and Brookfield NorCal. #BrookfieldSummer

Participants are asked to enter photos depicting what summer means to them – and the entries are coming in strong!

Here’s what summer means to us!

More Summer Trends:  Stay tuned as we spotlight our client Newhall Land next week to take you In & Around Awesometown. #ItsAwesometown

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