Good Things Come in Threes and So Do G|J Birthdays!

July 25th, 2014 in Around the Office, Our Neck of the Woods by admin | No comments

With the summer days heating up, G|J decided to play it cool and celebrate Tyler, Ken and Vivian’s July 2014 birthdays in style. In true G|J fashion, the team joined together to share a joke or two, bites from TOGOS and, of course, company favorites— tres leches and red velvet cakes. We’re always thrilled to share well wishes and send positive vibes to our team members on their special day.

Once again, Happy Birthday, Tyler, Ken and Vivian!

Ken and Vivian Celebrate Their July Birthdays

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GIF Life in The City

July 18th, 2014 in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology by Janine | No comments

This year the GJLab made its debut in The City. We got GIFFY with it and collaborated to create an engaging and memorable experience for everyone at PCBC – and we captured some fun nuggets of information in the process!

Our animated GIF photo booth, “the GJLab,” and our custom real-time infographics were fun and lively additions to The City, providing a casual gathering spot to the exhibit floor. Whether or not you knew what a GIF was, the GJLab was a social hub of activity where everyone just jumped in on the fun, photo bombs and all.

And while we were at it, we gathered some serious intel from our live infographic, like how often and why people came to PCBC.

Turns out most people came to check out all of the cool new stuff!

With the GJLab as our home base at PCBC, we were able to chat and catch up with our awesome clients and get to know brand new faces. The conversations, stories and connections were certainly the highlight of PCBC for the entire GJ Team.

We all know that when it comes to business, it’s about people and relationships. Check out some of our favorite faces.

And here’s to the lucky winner, Kenny McCormick – who went home with an iPad Air ® for sharing his awesome GIF. You killed it, Kenny!

We came. We GIFFED. We Conquered.

Like us on Facebook to stay up to date on what GJ is up to. There’s always something new and fun in the works!

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Bringing Home the Gold

July 11th, 2014 in Around the Office, Branding, Consider This, General Blogginess, Our Neck of the Woods by admin | No comments

We love seeing our clients get this type of recognition! Way to go, Brookfield Residential, for Playa Vista and Trevion at Playa Vista’s winning numerous Gold Nugget Awards this year at PCBC! The awards were given based on innovative design and excellence in planning and development, with entries coming in from all over the world. Check out the story in the Wall Street Journal.

Here’s a breakdown of the awards:

  • Grand Award: Best Community Site Plan
  • Grand Award: Residential Community of the Year – Detached
  • Grand Award: Best Single Family Detached Home – 3,500 to 3,999 Sq. Ft. for Trevion by Brookfield Residential (Plan 1)
  • Merit Award: Best Single Family Detached Home – 3,500 to 3,999 Sq. Ft. for Trevion by Brookfield Residential (Plan 2)

So, congratulations to Playa Vista and Trevion, from all of us at Gunn|Jerkens! We’re extremely proud to call Brookfield Residential and community of Playa Vista our clients.

And, be sure to follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens).

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June Birthdays and The City

June 20th, 2014 in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized by Janine | No comments

As we celebrate the last day of spring, we’re also celebrating Patrick’s birthday today! The whole G|J team gathered for scrumptious eats from Baja Sonora and indulged on tres leches cake and cheesecake this afternoon. Our creative team loves to get together for a great time and to honor the special days of our staff. Once again – Happy Birthday, Patrick!!

We’re also preparing for the GJLab in The City at PCBC!! The City is a vibrant street scene that features pop-up stores, a rooftop garden, artists, musicians and much more. Best of all Gunn|Jerkens will be the only marketing firm featured this year! This new addition to the PCBC floor is the hub of activity at the conference and is dedicated to exploring the changing face of community and trends in urban housing.

We’re so excited to present what we have in store this year and to let brands discover how far they can go in a digital world! Will you be there to experience something fresh, unique and relevant?

Stay tuned for more as our PCBC adventure gets closer! #GJLab

LIKE us on Facebook to keep up with the latest happenings at G|J World Headquarters.

And, be sure to follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens).

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GJ in The City

June 16th, 2014 in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Technology, Uncategorized by Janine | No comments

Our PCBC adventure is just a week away, so get ready for something fresh, unique and relevant!

In our current digital world, consumers are continually bombarded with information. And so the challenge for brands and marketers lies in strategizing and designing ways to communicate ideas as visual messages that are eye-catching and thought-provoking and that stand out in a sea of clutter.

Next week at PCBC, Gunn | Jerkens will demonstrate ways for brands to discover behavioral trends and present the information in an engaging new way. The GJLab will be a fun, interactive experience that shows how far we can take brands in the digital world and how to powerfully engage consumers both experientially and visually.

Stay tuned for more as our PCBC adventure gets closer! #GJLab

LIKE us on Facebook to keep up with the latest happenings at G|J World Headquarters.

And, be sure to follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens).

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GJ & The City

June 6th, 2014 in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized by Janine | No comments


Gunn|Jerkens is bringing it to PCBC! As the only marketing firm taking part in the conference’s exhibit area dubbed THE CITY, the GJ team is bringing together its creative design, digital strategies, interactive, video and consumer behavior disciplines to provide a fun, interactive experience that reflects how the world consumes content and information. The exhibit, titled the “GJLab,” is sure to be the hub of activity at THE CITY!

Stay tuned for more as our PCBC adventure gets closer! #GJLab

LIKE us on Facebook to keep up with the latest happenings at G|J World Headquarters.

And, be sure to follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens).

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The Creative Genius In Us All

May 30th, 2014 in Around the Office, Branding, Consider This, General Blogginess, Our Neck of the Woods, Uncategorized by Janine | No comments

Here at Gunn|Jerkens we love to honor the creative geniuses who have graced history with their art and innovations.

Check out some of our favorite innovators:

  • Steve Jobs, inventor and co-founder of Apple, Inc.
  • Salvador Dali, artist
  • Stanley Kubrick, film director
  • Nikola Tesla, inventor and futurist
  • Jim Henson, creator of the Muppets
  • Maya Angelou, poet, author

And, we are inspired every day by the work hanging in our office by artist David Lovejoy.

On Some Planets Carl Yastrzemski Is A God by David Lovejoy

This list made us wonder, how is this creativity sparked? Here are some ways to get your inventive mojo in full effect.

Rise and shine! Being a morning person can really help guide your creativity.

Get out and about. Take plenty of long walks to help your ideas and concepts flow into fruition. Music composer Tchaikovsky took a two-hour walk each day to get his creative juices going.

Schedule it. Contrary to popular belief, designing a rigorous schedule can actually assist in developing your craft.

Working Anywhere. Learn to cultivate your techniques – anywhere! If you’re inspired, know that it isn’t necessary to have a specific workplace set-up to construct your art.

And when it comes to working anywhere, brands are definitely looking into when, where and how creativity is harnessed. Companies are implementing ways to isolate the “aha” moments that randomly occur to the workplace to drive more quantifiable ROI. It’s becoming increasingly fundamental for a company’s success to be driven by employee curiosity, collaboration with others and ultimately, a positive attitude.

It’s definitely all about passion and drive, and when you find it, there’s no stopping the infinite possibilities. This week, we encourage you to remind yourself to never stop imagining and to embrace your inner creative genius.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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A May Day of Celebration!

May 22nd, 2014 in Around the Office, Consider This, General Blogginess, Our Neck of the Woods, Social Media, Uncategorized by Janine | No comments

Hip, hip hooray – four birthdays in May!! Birthdays definitely rock here at G|J World Headquarters!! Yesterday we celebrated the special days of Camy, Brent, Steve and Kathryn – with delicious eats and a great time.

We delighted our taste buds with pizza and salad from Buono’s and delectable cheesecake for dessert.

We shared plenty of laughs, stories and our plans for the upcoming three-day weekend.

We love our team birthday celebrations here at the office. Happy Birthday, once again to Kathryn, Brent, Steve and Camy!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.


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Global Connectivity: Social Media and the World

May 16th, 2014 in Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized by Janine | No comments

Typically our social spaces are confined to our present geographic location. But how often do we reach out beyond that point?

Access to global connectivity helps us learn about the issues that affect the world around us. Through social outlets like Facebook and Twitter, we are able to connect and share crucial information with like-minded businesses, organizations and people across the globe.

Facebook CEO Mark Zuckerberg has a vision of connecting the world through the Internet and social media. The founder of the social giant believes basic Internet services should be available to everyone and has joined forces with Internet.org (a project that aims to get billions of people online worldwide) to supply the World Wide Web to global emerging markets.

As of today, approximately two billion people out of our global population of seven billion are online. Facebook, along with Ericsson (an Internet.org partner), will open the Internet.org Innovation Lab to replicate the local mobile networks of worldwide locations and manipulate the environment of developing nations. This innovative project also allows app developers to assess their apps before they are rolled out internationally.

Here are two examples of how Facebook is getting involved in the initiative to bring Internet access to the world.

SocialEDU – The Rwanda App: Many companies, including Facebook, Airtel and Nokia, have joined forces with the government of Rwanda to help launch SocialEDU. This app aims to bring free, collaborative online education to students in the African nation.

The pilot initiative will address barriers to connecting the world to the Internet – such as affordable smartphones, free data and a government that supports innovation.  The app will be integrated with Facebook to provide a complete social educational experience for students in Rwanda.

Facebook and Unilever: The companies are partnering to research causes and solutions to the lack of Internet accessibility in India. Only approximately 13 percent of the developing nation currently has access to the Internet.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.


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New Tech in the Spotlight

May 9th, 2014 in Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized by Janine | No comments

Technology has been the driving force behind television show and movie plots for decades. Hollywood filmmakers and TV producers have recognized the need to capture the digital age for movie lovers whose lives have become inseparable from their social media and technological counterparts.

Check out our finds for some unique films and TV shows that have caught our attention.

  • HBO’s smash hit Silicon Valley. This depiction of startup culture premiered April 6, 2014 and is already averaging 5.4 million viewers per episode. The show follows main character Richard, a tech genius, who invents a file compression algorithm that ignites a bidding war in the NorCal tech hub. The show is partly inspired by its creator Mike Judge and his time spent as a Silicon Valley engineer in the late 1980s.
  • Startup.com. This fascinating documentary will be of interest to anyone thinking of launching a startup. It follows Kaleil Isaza Tuzman and Tom Herman, founders of e-commerce site govWorks, for one year as they navigate through the dot.com world.
  • Halt and Catch Fire. The 1980s were full of tech aficionados attempting to build the next big thing. Set in the “Silicon Prairie” of Dallas Texas, this drama follows a former IBM executive on his quest to reverse engineer the corporation’s first PC. This new series is set to premier on AMC on June 1.
  • #140 Characters: A Documentary about Twitter. The lives of four ordinary people are documented in this film that explores the impact of the social media giant, “Twitter”, on human nature and everyday life.
  • Inside. When Intel partnered with Toshiba for this movie thriller, viewers were able to use social media to help the film’s protagonist Christina survive. This “real-time experience” hit screens on July 25, 2011, with the entire film available for online viewing a few months later.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.


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