It’s the future of advertising – but how will Google Glass affect your marketing efforts? Google’s newest high-tech eyewear gives brands a chance to place their products, services and content directly in front of customers. With an increasing number of apps being created for the wearable technology, Glass is sure to become a staple for companies and consumers alike. Here are some tips to help you stay ahead of the Glass game.
Tip 1: Immediacy is the key. The most effective brand experiences are ones that are delivered on the spot. Have you ever wanted a hands-free way of accessing your shopping list while perusing the aisles at the grocery store? Evernote sends consumers their list and allows them to acquire it through Glass.
Tip 2: Coupon offers. Brands that put targeted discounts within the immediate grasp of the wearer to address their specific needs will generate marketing and ROI success.
Tip 3: Think Glass-app integration. What about a Facebook app that auto-tags your products while being used in the real world or an app that lets consumers purchase anything they see through Glass? Capturing image-based insights or making image-based purchases could be the next big thing for Google Glass.
So, what brands are currently using Google Glass to their marketing advantage?
Virgin Atlantic staffers can now check-in business class passengers and provide individualized flight information as part of a new six-week pilot program at London’s Heathrow Airport. Sherwin Williams created a color palette app that helps consumers pick out paint colors based on what they photograph. And L’Oreal’s Matrix is using the specs to teach hairstylists the latest trends and techniques through a professional salon educational platform and video series.
Google Glass – It’s the wave of the future and it’s time to jump in!
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