Links We Love: GJ Edition

September 12th, 2014 in Around the Office, Consider This, Our Neck of the Woods, Social Media, Technology by Janine | No comments

Ever wonder what Team GJ finds inspiring or interesting on the web? Take a look at what’s been getting our attention lately.

Christopher

Les mots de la carpe

Les mots de la carpe from Lucrece Andreae on Vimeo.

Geography games


Chris

Underwater puppies rock


Art rules!

Jen F.

Food for the soul for the working woman


The blog of Susie Orman Schnall

Esther

A Tribute to Discomfort

A Tribute to Discomfort: Cory Richards from Blue Chalk on Vimeo.

Collaborating with a 4-year-old


Janine

Dance = passion & love


HONY – Today in microfashion


Kevin

You’ve got a point!

Elissa

Feeling inspired

DIY your life

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Capturing the Beauty of Awesometown

September 5th, 2014 in Around the Office, Branding, Consider This, New Media, Our Neck of the Woods, Social Media, Technology, clients by Janine | No comments

What’s the most striking and memorable part of an ad for you? When it comes to marketing and advertising, images speak louder than words! The use of dramatic photography sparks a response in consumers that increases ROI and creates a sense of ongoing brand recognition.

When it comes to our client Newhall Land, we made sure to capture the essence of Valencia – and, through the gorgeous photography of Ken Redding, the community came to life! The unique style of this nationally recognized photographer brought the beauty of the area to the forefront and elevated the sense of place for an “Awesome” community.

Redding’s forte is landscape and location shoots, and it definitely shows in how he depicts Valencia’s people and places. This beautiful photography also played a huge part in Valencia’s taking home the “Best Overall Advertising Campaign” award at last year’s SoCal Awards.

Check out how this signature photography was used to elevate Valencia’s brand through web design, e-marketing, social media, advertising and more.

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Let’s Get Engaged: Content Worth Watching

August 28th, 2014 in Around the Office, Branding, Consider This, New Media, Our Neck of the Woods, Social Media, Technology, clients by Janine | No comments

The world has evolved into an engaging digital space – so it’s no surprise that the advertising and marketing realm has too! It’s a transformation that we’ve embraced for our clients, with the use of video as a major component of overall placemaking, branding and marketing.

With distinct objectives in mind we integrate brand, lifestyle and motion graphics to create content consumers want to engage with. It’s lively, fun and real and it gets the job done. We continue to see that video content done right generates measurable results. From views and impressions to shares and web traffic – we have the numbers to prove it.

Take a look at some of our latest work:

Valencia

SL70

Playa Vista

Gunn | Jerkens

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Reinventing the Brochure

August 21st, 2014 in Around the Office, clients by admin | No comments

Exploring the boundaries of marketing is what we do at Gunn|Jerkens – and when it comes to innovating for our clients, we go all the way! Most recently our creative team took a fresh approach when designing brochures for Camden at Playa Vista by Brookfield Residential and SL70 by Trumark Homes. The result redefined what a brochure could be through innovative design and content.


Camden at Playa Vista is at the heart of Silicon Beach – modern, stylish and distinctive. Its fashion-magazine-style brochure was designed with the laid-back beachy locale in mind. The photo-journalistic spreads and editorial-type content convey the “East Coast brownstone meets beachy Westside” vibe of the Camden lifestyle, while the cover sports a nod to the modern, mobile-centric consumer — a QR code.


SL70’s nonchalant, foldable brochure breaks new ground and keeps it simple. A hand-drawn illustrative map inked by a local depicts the vibe of Silver Lake, while the edgy imagery feels right at home. On the flipside, the layouts showcase the design-centric living that defines the SL70 lifestyle.

Stay tuned – in the coming weeks, we look forward to sharing more of our adventures in marketing and design.

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Responsive Websites and the Marketing World

August 15th, 2014 in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, clients by Janine | No comments

Have you noticed how websites are starting to look very different when viewed from your desktop to mobile device? The layout may even change when rotating your device. That’s where responsive web design comes into play. Fully responsive web design allows a site to fit the screen of a device simply by detecting the screen resolution and adjusting to its dimensions. Brands are utilizing it to make sure consumers can quickly get to what they’re looking for regardless of screen size.

The G|J interactive team is using responsive web design to ensure that our clients and their customers are also getting what they want.  Quick, easy access to information and positive brand experiences from desktop to mobile. This seamlessly blends with what we’re seeing in the world of social, where mobile and app usage continues to trend upward.  We’re implementing design that’s based on specific user behavior and seeing results in time spent on site, user engagement and lead generation.

Your target markets have evolved. So why shouldn’t your digital brand evolve too?

Check out a few of our newest websites that take responsive web to a whole new level. Brought to you by G|J Interactive.

The sleek and cool SL70 website design:

The new Gunn | Jerkens responsive site layout:

Check out the Brookfield SoCal responsive website design on desktop, smartphone and tablet.

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G|J Summer

August 1st, 2014 in Around the Office, Social Media, clients by admin | No comments

We’re definitely enjoying summer here at GJ World Headquarters! It was ice cream for everyone this afternoon in the G|J Café – the perfect finish to our Flip Flop Friday (back by popular demand).

Summer Trends:  Take a peek at the Think Summer Campaign we created for Brookfield SoCal and Brookfield NorCal. #BrookfieldSummer

Participants are asked to enter photos depicting what summer means to them – and the entries are coming in strong!

Here’s what summer means to us!

More Summer Trends:  Stay tuned as we spotlight our client Newhall Land next week to take you In & Around Awesometown. #ItsAwesometown

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Good Things Come in Threes and So Do G|J Birthdays!

July 25th, 2014 in Around the Office, Our Neck of the Woods by admin | No comments

With the summer days heating up, G|J decided to play it cool and celebrate Tyler, Ken and Vivian’s July 2014 birthdays in style. In true G|J fashion, the team joined together to share a joke or two, bites from TOGOS and, of course, company favorites— tres leches and red velvet cakes. We’re always thrilled to share well wishes and send positive vibes to our team members on their special day.

Once again, Happy Birthday, Tyler, Ken and Vivian!

Ken and Vivian Celebrate Their July Birthdays

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GIF Life in The City

July 18th, 2014 in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology by Janine | No comments

This year the GJLab made its debut in The City. We got GIFFY with it and collaborated to create an engaging and memorable experience for everyone at PCBC – and we captured some fun nuggets of information in the process!

Our animated GIF photo booth, “the GJLab,” and our custom real-time infographics were fun and lively additions to The City, providing a casual gathering spot to the exhibit floor. Whether or not you knew what a GIF was, the GJLab was a social hub of activity where everyone just jumped in on the fun, photo bombs and all.

And while we were at it, we gathered some serious intel from our live infographic, like how often and why people came to PCBC.

Turns out most people came to check out all of the cool new stuff!

With the GJLab as our home base at PCBC, we were able to chat and catch up with our awesome clients and get to know brand new faces. The conversations, stories and connections were certainly the highlight of PCBC for the entire GJ Team.

We all know that when it comes to business, it’s about people and relationships. Check out some of our favorite faces.

And here’s to the lucky winner, Kenny McCormick – who went home with an iPad Air ® for sharing his awesome GIF. You killed it, Kenny!

We came. We GIFFED. We Conquered.

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Bringing Home the Gold

July 11th, 2014 in Around the Office, Branding, Consider This, General Blogginess, Our Neck of the Woods by admin | No comments

We love seeing our clients get this type of recognition! Way to go, Brookfield Residential, for Playa Vista and Trevion at Playa Vista’s winning numerous Gold Nugget Awards this year at PCBC! The awards were given based on innovative design and excellence in planning and development, with entries coming in from all over the world. Check out the story in the Wall Street Journal.

Here’s a breakdown of the awards:

  • Grand Award: Best Community Site Plan
  • Grand Award: Residential Community of the Year – Detached
  • Grand Award: Best Single Family Detached Home – 3,500 to 3,999 Sq. Ft. for Trevion by Brookfield Residential (Plan 1)
  • Merit Award: Best Single Family Detached Home – 3,500 to 3,999 Sq. Ft. for Trevion by Brookfield Residential (Plan 2)

So, congratulations to Playa Vista and Trevion, from all of us at Gunn|Jerkens! We’re extremely proud to call Brookfield Residential and community of Playa Vista our clients.

And, be sure to follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens).

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June Birthdays and The City

June 20th, 2014 in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized by Janine | No comments

As we celebrate the last day of spring, we’re also celebrating Patrick’s birthday today! The whole G|J team gathered for scrumptious eats from Baja Sonora and indulged on tres leches cake and cheesecake this afternoon. Our creative team loves to get together for a great time and to honor the special days of our staff. Once again – Happy Birthday, Patrick!!

We’re also preparing for the GJLab in The City at PCBC!! The City is a vibrant street scene that features pop-up stores, a rooftop garden, artists, musicians and much more. Best of all Gunn|Jerkens will be the only marketing firm featured this year! This new addition to the PCBC floor is the hub of activity at the conference and is dedicated to exploring the changing face of community and trends in urban housing.

We’re so excited to present what we have in store this year and to let brands discover how far they can go in a digital world! Will you be there to experience something fresh, unique and relevant?

Stay tuned for more as our PCBC adventure gets closer! #GJLab

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