GJ Advertising Favorites: Then & Now

January 16th, 2015 in Around the Office, Branding, Consider This, General Blogginess, Our Neck of the Woods by Janine | No comments

Since childhood, advertising has definitely been a big part of the GJ team members’ lives! Check out the ad campaigns that have had the greatest impact on our team.

Jen F.

Then: Who Wears Short Shorts?

Nair

Now: Mike, Mike, Mike, Mike, Mike!

Geico

Joanna

Then: I’ve Fallen…

Life Alert

Now: Stay Thirsty My Friends.

Dos Equis

Matt F.

Then: The Evil That Lies Within.

Inhumanoids

Now: Carl & Ray

Blockbuster

Rachel

Then: Snick Now, Hitch Later.

Snick

Now: Get Out!

DirecTV

Janine

Then: Make It Fun To Say Goodnight!

Lite-Brite

Now: I’m On A Boat!

Old Spice

Ryan

Then: Gotta Have My Pops!

Corn Pops

Now: What Will Your Verse Be?

Apple iPad Air

Elissa

Then: More Fun Than A Pillow Fight!

Socker Boppers

Now: GRRR….

Subaru

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Top Tech Trends for 2015

January 9th, 2015 in Around the Office, Branding, Consider This, General Blogginess, Our Neck of the Woods, Social Media, Technology, clients by Janine | No comments

We’re sure you’ve heard all about the awesome and innovative gadgets and tech trends that made their way to CES in Las Vegas this week.

So, what are some of the product trends that we find most interesting? Take a look!

No need for a chunky CPU for your desktop – just plug The Compute Stick right into your monitor and you’re good to go! This Windows 8.1 stick PC is expected to hit the market with a March 2015 release date.

If you don’t have a laundry room sink in your home, this new washing machine is the way of the future! The Samsung Activewash comes with a built-in basin (with water jet) that’s separate from the actual washer drum – and is perfect for pre-treating clothes or washing sticky detergent off your hands. Plus, water isn’t wasted. What’s used in the sink gets dropped into the washer. How cool is that?

Automakers took charge at this year’s event! Mercedes-Benz, Toyota, Hyundai and Audi were among the car companies that presented their concepts of autonomous vehicles and the ultimate in sync technology.

Thank you to Linda Peak from Brookfield SoCal for the fun pics and video from the tradeshow floor. We can’t wait to see what trends appear at CES next year. Until then, we’ll be anxiously awaiting a chance to buy some of the cool gadgets that were spotlighted this year.

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GJ Resolutions 2015

January 2nd, 2015 in Around the Office, Consider This, General Blogginess, Our Neck of the Woods by Janine | No comments

Happy New Year, everyone! We love that the new year is bringing new blessings and new adventures to the GJ team – and we wanted to share our resolutions with you.

Kevin:

Ryan:

Joanna:

Janine:

Elissa:

Maria:

Rachel:

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December Birthdays Rock!

December 18th, 2014 in Around the Office, General Blogginess, Our Neck of the Woods by Janine | No comments

It’s the most wonderful time of the year, and today Team GJ celebrated two birthdays – for Joe and Esther!

We noshed on pizza, salad and scrumptious chocolate cake and cheesecake.

There’s definitely nothing better than a birthday celebration at Gunn | Jerkens. Once again, Happy Birthday, Esther and Joe!

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GJ Holiday Adventure 2014

December 16th, 2014 in Around the Office, Consider This, General Blogginess, Our Neck of the Woods by Janine | No comments

Team GJ’s creativity definitely goes above and beyond the norm – and when it comes to celebrating the holidays, we take it to the next level! So how did we ring in the season? With a road trip to Temecula!

Before boarding the charter bus, we indulged in delicious appetizers and cocktails with our fellow team members and their guests.

It was all about food, bonding, music and more on the bus ride down to Pechanga!

Check out the gorgeous views of the hills from our rooms!


Facials and massages at the Spa Pechanga and wine tasting at three of Temecula’s finest wineries were on the agenda on Friday.

We were dressed to the nines for dinner on Friday night at Paisano’s at Pechanga. We enjoyed a delectable multi-course Italian feast, drinks, plenty of laughs and mingling with our office mates and their guests.

It was a great team-building experience – and, as usual, we had a blast! Thank you, Linda, for an amazing holiday getaway!

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We Love Color!

December 5th, 2014 in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, clients by Janine | No comments

Drumroll, please! The Pantone® 2015 Color of the Year is…Marsala! The top color of the new year is a big influence in product development, design and purchasing across a wide array of industries, including graphic design, interior design and fashion.

Pantone describes Marsala as “Eye-catching, but not overwhelming or bright, consumers are immediately drawn to the hue, making it an alluring shade at point-of-purchase.”

Here at GJ, we use an abundance of color in our creative design to enhance our client’s brand and to bring out that pop of personality they want to convey to consumers.

So, what does our team have to say about color? Take a peek into the creative minds of Team GJ as they delve into the world of the color.

Ryan:

“I like that the color red is the most attractive color to the human eye because it’s the first color we see in the color spectrum. Most fast food restaurants use the combination of red, white and yellow in their logos. The mixtures of these colors are subconsciously associated with hunger.”

Vivian:

“I love the warmth of Marsala. It’s cool that colors do a lot to inspire or shape opinions. It can lift moods and communicate thoughts in a way that words can’t.”

Rachel:

“My favorite thing about color is its inherent quality of defining and transforming the mood/atmosphere of objects, places and surroundings. I like Marsala because it’s subtle, rich and elegant. Unlike a normal red, it has notes of blue/purple, which I think make it more complex and so much prettier!”

Jen H.:

“The Marsala Pantone® color as a color by itself is a bit bland and boring. In practice, though, it can be a nice, rich hue. For example, I can see the idea of the color being used for make-up, interior design and in fashion.”

Chris:

“I love the colorization movement of old black and white photos and how it expresses the idea that color imparts a different feeling than monochromatic images. Here are a few of my favorite colorized photographs.”

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A Time for Thanks and Giving at GJ

November 26th, 2014 in Around the Office, Consider This, General Blogginess, Our Neck of the Woods by admin | No comments

It’s officially the holiday season – and, here at GJ, we couldn’t be more grateful for those who give back. We’re spotlighting two of our very own team members who are truly dedicated to what they do and are definitely making a difference in the community.

Jen F. has been involved with Team in Training for LLS (Leukemia and Lymphoma Society – an organization that supports patients and their families dealing with all blood cancers) for more than nine years. She’s even raised over $60,000 for the organization as a result! The program saved Jen from feeling helpless when she lost a close friend to Leukemia, and over time she has seen the funds raised put to great use. Go, Jen, go!

Granting the most heartfelt wishes of children with life-threatening medical conditions has been Janine’s mission since 2002. As a volunteer and wish granter for Make-A-Wish® Orange County the Inland Empire, she’s definitely seen the impact of a wish on wish kids and their families. And, with the help of donors, volunteers like Janine and events such as Walk For Wishes® and Course of the Force, the chapter has recently granted its 5,000th wish! And the best part for Janine – seeing the smile on her wish kids’ faces when they’re told their wish is being granted.

Here at the office, as part of our program GJ Gives, our team has volunteered at Long Beach Rescue Mission over the past few years.

Thanks, Jen F., Janine and everyone involved with GJ Gives, for all that you do for these organizations.  Happy Thanksgiving, everyone!

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Festive Fall Birthday Feast

November 21st, 2014 in Around the Office, Consider This, General Blogginess, Our Neck of the Woods by admin | No comments

Let’s hear it for GJ Team members Judy and Joanna! Trust us, there’s nothing better than our birthday festivities here at Gunn | Jerkens – because we go all out. From delicious Chinese cuisine to decadent chocolate cake, we had a blast celebrating these talented and lovely ladies.

And with Thanksgiving coming up next week, we couldn’t be more thankful for our amazingly creative, generous and all-around awesome boss, Linda!

Once again, Happy Birthday Joanna and Judy!

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All Around Town: Out-Of-Home Advertising

November 13th, 2014 in Around the Office, Branding, Consider This, General Blogginess, Our Neck of the Woods, clients by Janine | No comments

Have you seen these around town? See why – and how – we’re taking our clients’ marketing efforts to the streets!

Out-of-home advertising is still a major part of the marketing mix when it comes to placemaking and building brands for communities. Strategic planning and placement paired with high-impact, quick-read graphics create the ultimate calling card. When top-of-mind brand awareness is what you’re after, especially in a targeted geographic area, out-of-home advertising should always be in the mix.

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Ready. Set. Camden. E-marketing That Takes You Places

November 6th, 2014 in Branding, Our Neck of the Woods, Social Media, Technology, clients by Janine | No comments

Taking e-marketing to the next level came naturally for Camden at Playa Vista by Brookfield Residential.  The urban, yet beachy West Coast vibe of this neighborhood was captured and conveyed through a fun e-marketing campaign.  Ultra-clean design and editorial-type photography paired with quick and engaging video content perfectly depicted the Camden moniker, “Life is Sunny Here.”

The results:  An active dialogue with the target audience that drove traffic to the website and ultimately to the community to experience this hip and stylish neighborhood firsthand.

And, it’s no surprise that Camden came home with “Attached Community of the Year” at the 2014 SoCal Awards.

Check out what makes this stylish and modern neighborhood so “sunny!”

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