April Birthday Fun & The Great G|J Egg Hunt

April 18th, 2014 in Around the Office, Consider This, General Blogginess, Our Neck of the Woods, Uncategorized by Camy | No comments

We kicked off our April birthday celebration for Linda, Ginny and Christopher today with pizza and salad from Buono’s, scrumptious  tres leches cake and plenty of laughs and good times!

Then the party really got started when our annual Easter egg hunt ensued and G|J team members were caught running around the office searching in cabinets, under tables, behind vases and even in the freezer for the coveted eggs.

There’s nothing better than a fun team building experience here at Gunn|Jerkens World Headquarters!

Once again, happy birthday, Linda, Ginny and Christopher! And happy Easter!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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Pinteresting Facts for Marketers

April 11th, 2014 in Branding, Consider This, New Media, Our Neck of the Woods, Social Media by Janine | No comments


Are you getting the most out of your brand’s social media efforts? If you feel that your company’s social side is in a rut, it’s time to branch out, stay up to date on the latest trends and find new ways to get your products and services seen. That’s where Pinterest, the social scrapbooking site, comes into play.

Consumers love Pinterest – and that’s why it’s become a marketer’s dream. Studies have shown that the social network’s more than 70 million global users spend a large majority of their time on the pinning site compared to other social networks. Creating and managing an account could potentially expand your brand’s reach, generate sales among current and prospective customers, increase conversion rates and pinpoint your company’s loyal brand advocates.

Users love sharing their favorite products on Pinterest, and it has been shown that the ability to repin images actually increases purchase intention as well as actual purchases. Did you know that 70% of brand engagement on Pinterest is done by the users themselves? Your loyal advocates will do most of your content sharing and engaging for you, which makes your brand’s social marketing that much easier. But, you will still need to be involved in the process by continuing to add unique visual content to your boards.

The potential to showcase tutorial and product videos also allows consumers to stay within this social arena and link directly to your website to make purchases. When it comes to ROI, Pinterest has become the most profitable social site for marketers engaged in the social space.

Here are 5 Pinteresting brands to follow that have found success on the image-sharing site.

• Free People
• Jetsetter
• Petplan USA
• Etsy, Inc.
• Nordstrom

Happy pinning!!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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“Happy” Birthday, Linda: G|J Flash Mob Style

April 4th, 2014 in Around the Office, Consider This, General Blogginess, Our Neck of the Woods by Janine | No comments

The G|J Team pulled off the ultimate surprise for Linda’s birthday this week!

We put on our dancing shoes for a birthday flash mob to celebrate our amazing boss! The look on her face was priceless as we piled out of cars in the parking lot in front of our office to dance to Pharrell’s recent hit, “Happy.”

After working up an appetite from all of our dancing, we noshed on pastries and bagels to continue the birthday extravaganza, while sharing stories of how we were able to pull off such a great surprise for her special day.

And, as an additional gift, we were sure to get some of our unbelievably awesome clients, Linda’s family and friends in on the surprise too! We created this amazing birthday tribute video of Team G|J, clients, friends and family boogying down to celebrate Linda’s special day!

Thank you to everyone who made Linda’s birthday video possible, including our incredible clients. She loved and cherished every minute of it.

We have to say, our team ROCKS!! Once again, happy birthday, Linda!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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Slam Dunk Partnerships

March 28th, 2014 in Branding, Consider This, General Blogginess, Uncategorized by Janine | No comments

Over the years, strategic sports marketing partnerships have been instrumental in catching the attention of fans, recruiting and engaging new team enthusiasts and enticing consumers to purchase products. That’s because athletic organizations and sports icons understand the need to secure endorsements by partnering with companies to gain more exposure.

Here are some notable sports marketing partnerships:

  • Did you know that when his college career came to a close at North Carolina, Michael Jordan originally planned to ink a sneaker deal with Adidas? History was made when Nike signed “His Airness” for an unheard-of-sum of half a million dollars a year. Decades later, the sneaker controls over half of the basketball shoe market and the sports legend continues to make money through endorsement deals with other brands.
  • Grilling became a sport of its own when George Foreman signed on to be the name and face of Salton’s Mean Lean Fat-Grilling Machine. The heavyweight-boxing champ originally wasn’t up for the challenge of being the pitchman for the brand – but with more than 100 million grills sold, Foreman ended up earning more than he ever did as a fighter.
  • Dunkin’ Brands Group Inc., the parent company of America’s favorite donut chain Dunkin’ Donuts, recently penned an agreement to become the official sponsor of Liverpool Football Club, an English Premier League team. The deal includes joint promotions like in-store appearances by the team’s players.
  • Take a peek at the new McDonald’s ad for the Bacon Clubhouse Sandwich featuring NBA star, LeBron James. He recently signed a corporate endorsement deal with the “Golden Arches.”

The next evolution in sports marketing partnerships:

We expect to start seeing ads on more player jerseys in the near future. According to National Basketball Association (NBA) Commissioner Adam Silver, this is an inevitable trend in the NBA, most likely happening within the next five years, making the NBA the first of the four major U.S. sports leagues to sell corporate logo sponsorships on their jerseys.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.


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Double the Birthday Fun!

March 21st, 2014 in Around the Office, Consider This, General Blogginess, Our Neck of the Woods by Camy | No comments

Happy, happy birthday to you – and you! Today we celebrated Maria’s and Elissa’s special day in true G|J style!

A spread of delicious Mexican fare was on the menu as we sat around, shared lots of laughs, enjoyed each other’s company and viewed some of the hottest viral trends right now. And nothing beats a mouthwatering and delectable red velvet cake with scrumptious frosting to round out any birthday celebration!

Please join us in wishing a very happy birthday to Maria and Elissa!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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Introducing SL70

March 14th, 2014 in Around the Office, Branding, New Media, Our Neck of the Woods, Social Media, Uncategorized by Janine | No comments

Cool and hip, with ultra-sleek designs – SL70 by Trumark Homes brings a new, fresh lifestyle to the Silver Lake community in Los Angeles. Currently under construction and set to open in spring 2014, this collection of 70 modern single-family residences offers design-centric living in the heart of it all.

Because of its unique location, our creative team recognized the need for a website design that not only reflects Trumark and their new eclectic residences, but also the community at large. Team Gunn|Jerkens is thrilled to have had the opportunity to work with Trumark Homes to create and launch a new and interactive website for SL70 that features a virtual tour, floor plans, community spotlights, video and interactive media that echoes the essence of Silver Lake.

Over the past few months, a comprehensive marketing campaign was also developed to showcase the community’s branding through PR, community outreach and strategic partnership development, traditional and digital media, video and social media including Facebook, Google+, Instagram and Flipboard.

The website and social media sites launched this week, so take a minute to check them out! Be sure to read through the latest article about SL70 on Curbed LA!

SL70 Facebook

SL70 on Google+

SL70 on Instagram: @sl70homes

SL70 on YouTube

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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The Virtual vs. Physical Brand Experience

March 7th, 2014 in Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology by admin | No comments

What defines an experience for a customer – is it commercials, social media or entering a store to interact with brand ambassadors? Brands are challenged daily to create real, long-lasting and memorable impressions on their audiences. So, is it more important for a company to produce a virtual or physical brand experience for it to truly resonate with consumers?

The goal of both the virtual (real-time marketing and social media) and the physical is to bring the customer closer to real world purchase intentions. While data suggests that real-life physical experiences resonate on a deeper level with shoppers and draw deeper emotional connection than virtual interactions, virtual experiences provide the convenience of shopping at home.

With the introduction of personal computers – Apple, Amazon and Google created an altered user experience that changed the way we look at branding. For example, social and digital technologies like iTunes blends the virtual and real-world experiences of music, television and movies. Now, there’s no need to enter a store or leave the comfort of your home, because everything is a click away.

In another example, the fields of arts and science have also entered the virtual realm with short films, videos, audio, recordings and animation. Wechoosethemoon.org’s project at the John F. Kennedy Presidential Library and Museum lets us artfully imagine what it may have been like aboard the first manned mission to the moon – both emotionally and physically.

Clearly the digital and physical worlds have merged and developed a consistent brand voice within a single platform.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.


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The New Apps On the Block

February 28th, 2014 in Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology by Janine | No comments

These apps are on the rise in the digital world – and you MUST check them out soon!

Lyft

If looking for a ride has been a struggle, you should definitely know about this app. Lyft is a rideshare service that allows you to find a driver in your area with a simple click on the app. Access driver’s names, photos and ratings to select the best service that suits your needs. Enjoy prompt service and avoid having to carry cash when you sign up with a credit card. The car service is based on a donation system, so if you are unhappy with the service you won’t have to leave a tip.

30/30

This is the ultimate to-do list that takes time management to the next level. 30/30 allows users to create a color-coded list, manage that list with the swipe of a finger and then set a specific time frame for tasks. Once the timer goes off, it’s time to move on to the next task.

Jelly

Q&A app Jelly, created by Twitter co-founder Biz Stone, provides users with a photo-based platform to get answers to their most difficult questions. Snap a photo, ask a question and receive answers from friends on existing social networks.

Bloop It

Move over YouTube – Bloop It could be the next big thing in video. This short clip video-sharing app lets amateur editors cut YouTube videos down to 20 seconds or less and share on their existing social networks.

Wordeo

This app is really cool. Watch your words transform into a unique video message with Wordeo. Type in a message and see what the app has in store! The app, created by former Apple executive David Bailey and ex-BBC iPlayer back-end builder Bob Johnson, integrates Getty Images stock videos and audio with your word creation.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.


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We Love Birthdays!

February 21st, 2014 in Around the Office, General Blogginess, Our Neck of the Woods, Uncategorized by Camy | No comments

There’s nothing sweeter than a February birthday!

Today we celebrated Rachel and we had a blast! Pizza and salad were on the menu and we topped it off with scrumptious cheesecake! We laughed and enjoyed each other’s company during a break from our very productive day.

Our team discussed innovative ideas for the future and what we can continue to do to take our team and clients to the next level.

Once again – Happy Birthday, Rachel!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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3 Google Glass Tips for Brands

February 14th, 2014 in Branding, Consider This, New Media, Our Neck of the Woods, Technology by Janine | No comments

It’s the future of advertising – but how will Google Glass affect your marketing efforts? Google’s newest high-tech eyewear gives brands a chance to place their products, services and content directly in front of customers. With an increasing number of apps being created for the wearable technology, Glass is sure to become a staple for companies and consumers alike. Here are some tips to help you stay ahead of the Glass game.

Tip 1: Immediacy is the key. The most effective brand experiences are ones that are delivered on the spot. Have you ever wanted a hands-free way of accessing your shopping list while perusing the aisles at the grocery store? Evernote sends consumers their list and allows them to acquire it through Glass.

Tip 2: Coupon offers. Brands that put targeted discounts within the immediate grasp of the wearer to address their specific needs will generate marketing and ROI success.

Tip 3: Think Glass-app integration. What about a Facebook app that auto-tags your products while being used in the real world or an app that lets consumers purchase anything they see through Glass? Capturing image-based insights or making image-based purchases could be the next big thing for Google Glass.

So, what brands are currently using Google Glass to their marketing advantage?

Virgin Atlantic staffers can now check-in business class passengers and provide individualized flight information as part of a new six-week pilot program at London’s Heathrow Airport. Sherwin Williams created a color palette app that helps consumers pick out paint colors based on what they photograph. And L’Oreal’s Matrix is using the specs to teach hairstylists the latest trends and techniques through a professional salon educational platform and video series.

Google Glass – It’s the wave of the future and it’s time to jump in!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.


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