At least that’s what the U.K. government thinks. A new government plan is looking to banish the popular marketing ploy in grocery chains, claiming such deals are contributing to Britain’s massive food waste problem.
An initial reaction to the news might be: WHAAAAAAT?! NOOOOO, I need 15 cartons of eggs! What if I have to make a giant cake for some impromptu celebration! But after further reflection, maybe it’s not such a terrible idea. Yes, the economy is in the dumps, but does two tubs of ice cream make that any better?
If this new plan goes into effect, maybe our side of the pond should consider taking a look at some of its waste-inducing marketing campaigns. After all, when was the last time you baked a four-story soufflé?
BOGO (Buy one get one) food items never need to go to waste. Plan ahead Costco shoppers have been co-oping discounted quantity food for years to split with friends, family or charities. Here’s a marketing idea: Think of Others=No Waste.
Great point Rita!
That’s very true!