Archive for December, 2009

Who Said “There’s No FUN in FUNction”?

Wednesday, December 9th, 2009

With over a gazillion* new mobile applications and interactive websites cropping up each day, keeping track of the useful ones can become quite the task. As a dabbler in all things social, I will try anything that seems interesting, fun and functional at least once.

GetGlueOne of the newer sites that I’ve been checking out is Glue. It encourages you to “like” or “dislike” things based on category, add comments or reviews of said things and accumulate badges for participation – that last bit they seemed to have taken from Foursquare.

The site is fun enough, and you see other users’ results in real time, which is neat. However, I’m not finding any practical purpose of using it. Do I really gain something from clicking “I like this” 20 times day? Also, the range of topics is so wide that you can rate a concept like “Racism,” and in the next moment rate and review the classic film Jaws. To me, the disparity of topics combined with senseless clicking frenzies just seems…directionless.

I think it’s fantastic that creative minds are hard at work coming up with imaginative new tools every day – I’m certainly not trying to discourage that by any means. I suppose my request is that functionality and practicality be key factors in the development process.

I’m still keeping an open mind with Glue – maybe a devotee out there can lend me some perspective on its practical benefits…

* Okay, that might be a slight exaggeration, but Scott Porad of Pet Holdings, Inc – the company behind I Can Has Cheezburger? – said at the Web 2.0 Expo in NYC that they can create a fully integrated UGC (user-generated content) network site in about one working day. Now multiply that by the number of innovative, tech-savvy minds…

Mingle Madness – Gunn/Jerkens Hosts Social Media “Conversation” in Long Beach

Monday, December 7th, 2009

I get a little nervous when I speak in front of a crowd (I’m not alone – I’m sure you’re familiar with the 1973 survey that found that 41% of the respondents listed “fear of public speaking” as their number one fear, while 19% listed “death”). So last week was replete with jitters and anxious preparation for our Social Media Mingle event on Thursday at the AVIA Hotel in Downtown Long Beach.

Guests came from all over the West Coast to discuss the benefits of Social Media and its most current trends. The moment finally arrived when the room was full of excited guests, and I was standing at the front, hoping that my enthusiasm for the topic would be contagious—and I think it was.

I got a ton of great questions during the presentation, which made for a terrific conversation complete with laughs, oohs and ahhs and interesting stories about the guests’ experiences with Social Media. It didn’t take long for me to relax and embrace the wonderful atmosphere that this dynamic group created. From ROI to best practices, we covered a lot of material. And yet, I feel like we could have continued for another three hours with ease.

It's Mingle Time!

Richard (our Media Director) was kind enough to indulge me with a little live-tweet experiment, posting questions, quotes and pictures from the event. It was so cool. I love trying out new things!

It was a great day and I am so proud of the entire Gunn/Jerkens team for putting on such a relevant, informative and fun event. I can’t wait for Gunn/Jerkens to host more events like this in the future. Considering how fast the technology changes and how drastically consumer culture (culture in general, really) is shifting, I know there will be plenty to keep the conversation going.

Thank you again to everyone!

Social Media and the Anti-Social Future…

Tuesday, December 1st, 2009

I can’t help but notice and I’m sure you have too, that more people prefer to write an email rather than pick up the phone these days. You’ve also probably noticed that social networks and communications sites have inundated the web in a big way. How big? Social Media has overtaken email as the most popular activity on the internet (over 17% of all web usage)!

That’s exciting – all these new discoveries and fun tools at our disposal, and even more on the way. But what does it mean for our in-person interactions?

This is so perfect!

This is so perfect!

When I was at the Web 2.0 Expo, I wasn’t surprised to see many heads down during the various seminars. Everyone was sending out tweets at a furious pace, blogging their findings and opinions, updating their statuses to reflect their exact position – it was all very cool. However, when it came to face-to-face interaction I only met two or three people that were open to chatting for a few minutes. Now, something doesn’t seem right about that. (No, I didn’t smell and my hair looked fine, so it wasn’t me…at least I don’t think.)

Folks would rather sit next to each other and text than turn their heads a degree to say hello. It’s weird and it’s kind of scary. Parties have become tweetups, client meetings have been digitized and personal relationships are made official, become complicated or end with the click of a button.

If this is the situation now, then what can we expect one, five or ten years from now? I miss the days when you could sit a table in a coffee shop and have conversations with the people around you. Now when I do that I’m just the crazy lady who talks to herself – I have to pretend like I was just answering a phone call. So tragic.

Can Social Media and our social lives find a peace between them? Can they be used for the greater good? Or are we doomed to live in a future world of tweet talk and Facebook face time?