Archive for January, 2010

Music Made to Order for Your Media Project

Friday, January 29th, 2010
Photo courtesy of The District Weekly

Photo courtesy of The District Weekly

From the why-didn’t-I-think-of-that-(oh-yeah-I’m-not-talented) file, two local Long Beach musicians/entrepreneurs have launched Sound Snacks Music, a music production company that specializes in serving up custom compositions for your film, TV, commercial and gaming projects.

It’s always great to have a highly creative new resource to consider given the usually tepid quality of most license-free music services. But best of all, they can even write and record a personalized theme song for you!

Check out the District’s story on their unique venture here.

The Logo that Almost Was

Friday, January 29th, 2010

Can you recognize the logo that didn't become a timeless classic?Can you recognize the logo that didn’t become an indelible part of our culture?

Maybe it’s just because I’m currently trying to beat one rusting bucket of a 1974 F100 into shape, but I was drawn to this story about Henry Ford II hiring 20th century American design legend Paul Rand (IBM, ABC, UPS) to revamp the Ford logo in 1966.

The modernist design that Rand came up with is interesting to behold, but one has to wonder how it would have gone over with the car-buying public. It doesn’t exactly scream “Built Ford Tough,” does it?

What’s Your Social Type?

Wednesday, January 27th, 2010

I sat in on a pretty interesting webcast today sponsored by Fidelity Investments and hosted by InvestmentNews. The topic: Advisers and LinkedIn.

While the roundtable style conversation got off to a slow start (sorry!), the panelists seemed to find their respective grooves after a while, and some rather memorable insight was shared. Now granted, this wasn’t the first time someone has said this, but I got a kick out of this comparison offered by @RussThornton:

“Facebook is the backyard barbeque, Twitter is the water cooler and LinkedIn is like the chamber of commerce.”

I can’t help but agree. Facebook is a place for you to share updates, stories and the like with friends, family and new folks in a casual and laid-back environment. There’s even a way to send someone a digital hotdog with mustard and relish! Twitter is where you can make a few bold statements throughout the day to keep people updated and get them thinking—and talking. It’s a break from the routine that keeps your mind fresh. Just like when I was filling my plastic cup this afternoon and told a co-worker that I wanted to write a song called “Social Ladies,” which goes, “if you like it then you shoulda put a blog on it” (it would go platinum; you know it would).

LOLZ! Right!?Ahem, that leads us to LinkedIn, the chamber of commerce. Professional, informative and focused, this forum is often seen as go-to social platform for companies or individuals in the financial industry—and that makes sense. When you are looking for the facts and the nitty-gritty behind a potential client or partner, LinkedIn offers you the details you need, without their incredible lyrical skills.

So the question I leave you with is this: where do you fit in? Are you a grill-master that prefers to pull up a seat at the picnic table and gab away? Or do you fancy yourself a clever and industry-savvy chatter box, hanging by the cooler waiting for the next person to walk up and benefit from your witty wisdom? Perhaps you prefer the more modest party – suit, tie, pressed shirt and a nice business card?

Maybe you’re all of the above, in which case, you’ve probably got some status updating to do. Well, get to it then.

And How Does That Make You Feel?

Friday, January 22nd, 2010

We’ve been working on putting together some “social media best practices” materials, and it has me thinking – we’ve really become something closer to relationship therapists than managers or consultants.

Think about it, social media (a term you must be hearing at least 12 times a day) is about relationships, right? These relationships have to be grown, nurtured and protected, right? So, if you are working on doing just that and improving your online relationships, then it’s relationship therapy. And I like the sound of that.

For Example:

A person is talking about your product online, let’s say via Twitter.

twitter postMan, these new [brand] shoes look great, but they feel awful. Total shoe fail.

Uh oh! Looks like that relationship needs some help. So you do what you should and contact that person to begin the healing process. Talk about your problems – work through them – and save the relationship from catastrophic separation.

See?! We’re onto something here.

Just like any connection, your online relationships need just as much attention if you want to succeed in these ever-changing and quickly emerging realms. You may not need to buy a nice comfy couch for your clients/consumers to sit on, but you should definitely get out that legal pad and start listening to what they are saying. The years of doodling and nodding “uh huh” are over.

We’re Singin’ in the Rain

Thursday, January 21st, 2010

The Gunn/Jerkens team has been dealing with some less than ideal weather here in Long Beach. For non-locals that are interested in what “less than ideal” means, here are some pictures of the SoCal situation as of late. Grab your booties and your kayak – today’s commute is going to be a doozey.

These photos are from the great LBPOST.com – they’ve done a nice job of creating a visual record of the flooding.

FishinginLBimage1263929360-5926Long-Beach-California-Flood-Fat--1Fat-Tony-01

Please be safe out there!

Mobile Coverage Tracking Gets Smarter

Monday, January 18th, 2010

CNETSHOTIf you are in the market for a new wireless carrier, or if you’re just curious about all of those dropped calls you encounter at home, you should check out CNET. They’ve partnered with Root Wireless to compile a coverage map to show details such as signal strength or network problems.

Rather than coverage maps that are based solely on distance to a cell tower, this data was compiled from a background application that was running on consumers’ mobile devices. Coverage is also affected by terrain, number of users and several other variables, so this map more accurately reflects what you can expect to experience in your neighborhood.

Don’t trust Luke Wilson – check this out for yourself!

Join Together to Help Haiti

Wednesday, January 13th, 2010

If you would like to help the rescue efforts for the 7.0 magnitude earthquake that struck Haiti on Tuesday, here are some resources:

Here is a blog post from Mashable listing trusted organizations that you can donate to.

The U.S. State Department has set up a system where you can text “HAITI” to “90999″ and a donation of $10 will be given automatically to the Red Cross to help with relief efforts, charged to your cell phone bill.

CNN iReport: Share this link to your Facebook friends and/or Twitter followers and encourage them to help spread it for anybody trying to get in touch with a loved one in Haiti.

If you know any registered nurses who may be interested in volunteering to provide assistance, please have them visit National Nurses United’s website. Additionally, they can follow @nationalnurses or the #haitiRN hashtag for updated information.

Collection of Twitter accounts you can follow (from http://alltop.com/):

  • @futurehaiti
  • @haitifeed
  • @melindayiti
  • @troylivesay

You can also search #HelpHaiti for updated information and some donation opportunities

The FBI sent out a press release warning against internet scams related to relief efforts. Donations to the Red Cross are always a safe way to go when donating for natural disaster relief efforts.

Welcome to LA, Eric Romer!

Friday, January 8th, 2010

Eric RomerIt’s not easy to find a job in this economy, much less your dream job. But Eric Romer used ingenuity and social media sites to land a role as Marketing Manager at Headblade, Inc., marketing a product that he had been using for over four years.

After seeing a tweet from Headblade about the job opening, Eric launched a Facebook page, Twitter account and a blog to express his interest in the position and, in the process, his understanding of the power of social media. It only took eight hours before Headblade contacted him, and just one day later he was being interviewed by the CEO and founder of the company.

What happened from there? Let’s just say that he’s had to launch a new site: HeadbladeHiredMe.com. His first official day at Headblade is on Monday, January 11!

All of us at Gunn/Jerkens welcome him to Southern California!

A Push in the Right Direction

Wednesday, January 6th, 2010

fbsyncpromptOne small step for Facebook and iPhone, one giant leap for my life! The newest update to the Facebook iPhone application includes push notifications—finally! What does that mean? It means that when someone requests your friendship, adds a comment on your profile, sends you a message, etc., you will be notified by your trusty iPhone – or Droid… if you’re one of those people ;) .

Honestly, this may seem like the smallest improvement to many, but for me staying in the know is crucial. Version 3.1 allows you to customize which notifications you would like to receive as well, so you won’t necessarily be overwhelmed during the day. So fabulous.

‘Tis the Season to be Buying

Tuesday, January 5th, 2010

Was there a certain gift that Santa forgot to put under your tree over the holiday season? Before you go out and get it for yourself, Lifehacker compiled a calendar of the best time of the year to buy different products. Using multiple articles and sources, they put together a nice calendar to help you save some money (if you can hold out that long).

Preview Calendar from Lifehacker.com