Archive for March, 2010

Live Green, Save Green with Tumbleweed’s Tiny Houses

Wednesday, March 31st, 2010

The Z-Glass Model

For prospective homebuyers looking to avoid the major expenses inherent to purchasing real estate, and hoping to diminish their environmental impact, the Tumbleweed Tiny House Company offers a novel solution: go small! Really small!

Tumbleweed specializes in designing teeny, tiny homes with footprints as miniscule as 65 square feet, perfect for people that are ready to dramatically simplify their living spaces in an effort to avoid the decades of mortgage payments that go hand-in-hand with buying a home. And depending on what kind of project you’re looking for, you can buy just the raw plans for the design of your choice, a building kit or a readymade home, with finished models going for as little as $38,997!

People shouldn’t have any illusions about what they’re getting for the money though. I mean, even the largest floor plan in Tumbleweed’s “Tiny House” series of trailer-based homes (the “Fencl,” $53,997 pre-fabricated) is extremely, life-alteringly, claustrophobia-inducingly small at just 130 square feet – but then again, that’s one of the main selling points. Tumbleweed’s website is filled with zen-like messages about letting go of the “high-stakes, high-risk game of keeping up with the Joneses” and not “being shackled with debt till the grave.”

The Z-Glass floor plan measures 392 square feet, and features a bedroom, bathroom, kitchen and living area

There are environmental benefits to consider, too. According to Tumbleweed, the average house produces seven tons of construction waste and emits 18 tons of greenhouse gases annually. By comparison, Tumbleweed claims that an unspecified small home plan was made with only “4,800 pounds of building materials” and “produced less than 900 pounds of greenhouse gases during a typical Iowa winter.”

Ultimately, Tumbleweed is probably not for everyone. But the home styles are undeniably nice looking, and the freewheeling, unencumbered, pick-up-and-leave-with-everything-yes-even-my-house-in-the-middle-of-the-night lifestyle that they describe definitely sounds appealing on some level. Click here to check out photos, floor plans and testimonials – and get ready to re-size your expectations!

Gator Aid: Taking the Guesswork Out of Your Apartment Hunt

Tuesday, March 30th, 2010

Have you ever tried searching for an apartment on Craigslist? It’s a great resource if you want to avoid some of the paid-membership search websites, but it also can be quite an ordeal to weed through all of the listings to find what you’re looking for.

For instance, here in Southern California there are a) so many places for rent and b) just one block can be the difference between a “good” neighborhood and a sketchier one. Wouldn’t it be great to visualize where these seemingly endless amounts of apartments are actually located?

RentGator is a website that’s helps simplify your apartment search by mapping out rentals listed on Craigslist. Just enter your city and pricing parameters, and the site will map the listings with the price, bed/bath count and phone number along with a direct link to the original Craigslist ad. The site can even map apartments listed on Twitter, but it’s more difficult to grab those listings since it depends what information the user puts in the 140 characters.

Check out the site and play around to see how it works. It’s a cool concept, don’t you think? Up next, I’m envisioning a spin-off for Craigslist’s “Missed Connections” section where people can see if anybody left a “Missed Connection” post for places they’ve been!

Ms. Manners 2.0: Social Media Etiquette Tips

Monday, March 29th, 2010

Minding your p’s and q’s online seems easy enough (hint: don’t be a jerk!), but just like AOL and Ask Jeeves, yesterday’s netiquette is a thing of the past…the distant past.

With the vast majority of internet users moving their conversations to Social Media forums, what might have once seemed like common sense in your Compuserve chatroom may no longer apply in the world of Google Profiles, Facebook Groups and Twitter Lists.

Fortunately, etiquette expert Lisa Mirza Grotts has shared some Social Media do’s and don’ts for anyone out there that is unsure of how to comport themselves in the social age. Some are still pretty tried and true (EASY ON THE CAPS LOCK, CHIEF), but others may surprise you.

Click here for the full story, but check out a few highlights below:

  • Do remember that your “digital signature” will be posted on the Internet from the minute you use any kind of social media.
  • Do remember that deleted messages can be discoverable in a court of law. Just because you delete something doesn’t mean it won’t be seen later on.
  • Don’t ever put anything in writing that you don’t want to see on the cover of the New York Times, especially if you ever plan to run for political office.

Personal Subject Matter

Tuesday, March 23rd, 2010

Here’s food for thought for companies that rely on e-blasts to announce sales and savings on their products: your customers may be on to you!

According to a new article from eMarketer.com, marketers are trying to get more personal with their e-blast subject lines, a shift that reflects the increasing savvy (or jadedness) of their message recipients. Drawing from data culled by Experian’s 2010 Digital Marketer report, the article points out that between November 2008 and November 2009, more than one in five e-blast subject lines included the terms “you” or “your,” directly appealing to recipients that expect increasingly personalized interaction with their brands in the Social Media Age.

District Weekly to Fold

Wednesday, March 17th, 2010

***UPDATE 3/19***

According to recent tweets from the District, the newspaper will be printing one last “commemorative” issue next Wednesday, possibly with the help of a “mysterious savior,” before riding off into the sunset.

They are currently soliciting reader comments for inclusion in the final edition. Send “what the District means to you” in 100 words or less to kristina@thedistrictweekly.com to participate!

***ORIGINAL POST***

Sad news for Long Beach readers and fans of print media in general: Ryan ZumMallen of LBPost.com has confirmed that The District Weekly, Long Beach’s alt-newspaper, will be closing down after nearly three years in circulation.

Moore for Your Money: How Social Media Sold a Home in Less than a Week.

Monday, March 15th, 2010

The awesome power of Twitter!Many of our clients and contacts are interested in learning how Social Media can assist with home sales. It’s a question that comes with a lot of preconceived notions about social technologies—i.e. that they are only used to update friends with what you had for breakfast—as well as some deep-seated fears of transparency and the potential for negative feedback.

However, if you take the plunge and trust in the power of social networks, community and honest sales, then these new methods of sales and customer service can have an immediate and positive effect on your business. Be it small, large or even for a one-time exchange, Social Media is a powerful tool.

Need an example? Tim Moore, digital solutions specialist for the New York Times Company, recently tried a cool sales experiment that shows the kind of impact that social technologies can have. Moore set out to sell his home in 72 hours or less using only social tools—no realtors, only connections. And how did it go?

His home did not sell within 72 hours—it sold within 50.

I had the wonderful opportunity to speak with Mr. Moore this afternoon about his experience. Enthusiastic and passionate about his industry, Moore said, “The simplicity of Social Media can pay off in really big ways.” When asked how he began his mission he revealed, “I grabbed a Coke from the fridge, picked up my iPhone and went from there. I just asked myself what questions I would have when buying a new home, and made sure I included every detail, even the embarrassing ones.”

Check out the full case study that Moore put together here. And be sure to check back for updates from Moore who will be starting a new series of posts on Twitter for small businesses.

Long Beach Donut Aficionado Wins $134M

Monday, March 15th, 2010

The Smoking Gunn likes to consider itself at the very spear tip of breaking news…so how is it that we missed this right in our own backyard?

Last Tuesday, California Lotto officials confirmed that Long Beach resident John Dalkos won the $134,000,000 Mega Millions jackpot. The kicker is that he bought the ticket at his local donut shop, Country Donuts, a development in the storyline that has inspired some Gunn/Jerkens bloggers to begin staking out similar hole-in-the-wall patisseries for their own piece of the action.

While enormous, Dalkos’ jackpot does not come close to the California state record for lottery winnings set at $315,000,000 in 2005, but it does have the distinction of being the richest payout ever seen on the corner of E. Anaheim and Obispo.

The Mega Millions site lays the odds of winning at 176,000,000 to one. Dalkos may choose to receive the full amount in annual installments, or opt for a cash option of $82,900,000. Either way, that’s gonna buy a lot of maple bars.

Follow the Google-Brick Road

Thursday, March 11th, 2010

We recently started centralizing many of our agency’s backend items using services provided by Google. Sure, a lot of these can be (and are) duplicated on our internal server, but we thought that many of the items that are relevant to everyone here should be housed together somewhere that is easy to find. Believe it or not, as of today, they have 269 (!) services for online users – everything ranging from organizational tools like calendars to photo organizing programs like Picasa. Here are some of the tools we’re using that you might want to check out for your personal use.

Behold the mighty Google Calendar!

We’ve filled our calendar with all of our clients’ projects and due dates, when team members are meeting with clients, even when the conference room is booked. To me, it’s much friendlier to use than Outlook’s calendar as it’s easier to switch fields off and on so that you only see what you want to see. With the calendar, everyone can easily identify what’s on the agenda for the day, and plan for the workflow.

Another cool feature is Tasks, which allows you to add specific to-do’s for a given day that can then be crossed off once completed. For G/J, it’s a great feature because we can move jobs around throughout the day if something unexpected and urgent enters the picture.

The Google Reader, in all its glory!

If you’re not using Google Reader, start using it! It lets you consolidate all of your RSS feed subscriptions into one location – everything from blogs to Twitter searches. We use our Reader to stay knowledgeable about what’s going on in the industry, and to find news and inspiration for Facebook, Twitter or blog updates.

Tremble, ye faithless, before the power of Google Docs!

Everyone here obviously has their own organizational system for keeping track of everything. But let’s say I am out one day for some reason – instead of someone trying to maneuver their way through my particular section of our server, they can easily find my contacts’ info on a file that I created and saved in Google Docs. For my own personal use, I utilize Google Docs to save a lot of the random information in my life (like my address history or vacation checklists).

If you’re new to Google, these three features represent a good way to start exploring what you can do through their services. You might be thinking “I already have these,” but after you start playing around with Google, you might find that it’s an easier way to consolidate all of the online tools you use throughout your day.

Try Your Hand at Writing

Friday, March 5th, 2010

As I was driving to work today a terrible thought hit me like a ton of bricks hitting the pavement from a fourth-story window: are we completely abandoning the art of handwriting?

that's my handwriting!When was the last time you wrote a letter to a friend…on actual paper? Paper, you might recall, is that wonderful, tangible thing that we all used to carry around in our book bags and briefcases. We used to feel the smooth sheets between our fingers and stare sheepishly at the blank canvases, fearful that at any moment the slightest twitch of a finger could ruin a perfectly crafted letter, poem or thank you note.

Now we send eCards, update Facebook profiles and send out tweets – tap, tap, click, click, wooosh – and there it goes into the digital space! Sure, you may still pick up a pen to write a check, sign your name on a receipt and jot down some quick notes here and there, but whatever happened to the calming act of sitting down at your desk, pulling out that blank sheet of paper and watching the ink bleed permanent meditations before your very eyes.

I’m not knocking the technological/green revolution. Not by any means. I just miss having letters I can hold and seeing people’s personalities come out in the swoop of an “e” or the curves of an “s.” These handwritten pieces may not be instant, they may not be all about SEO, but they’re pretty. And I like pretty things.

And here’s one other thing to think about. If students are taking notes on computers, sending emails, updating online statues etc., then what does that mean for our hardcopy future? Will we revert back to the days when just a few gifted scholars sat in large, quiet rooms recording history and literature in leather books?

This is what I think about on my way to work. That, and how much I love coffee.

Long Beach Approves Acres of Books “Art Exchange”

Tuesday, March 2nd, 2010

An artist's rendering of the proposed Acres of Books Art Exchange.

Cool news on the Acres of Books front! Long Beach’s former literary landmark has sat empty and unloved for the nearly two years since it was sold to the city’s redevelopment agency, but major progress is now being made toward kickstarting its new life as a hub of artistic activity. The Press-Telegram reports:

The Long Beach Redevelopment Agency Board approved the final environmental impact report for Art Exchange, an art-driven facility where visitors can watch local artists create, buy art and attend classes.

The 10,150-square-foot building would be at least silver LEED certified and incorporate the front 5,000 square feet of Art Deco facade of Acres of Books, the longtime business that once attracted writer Ray Bradbury and other literati to its cavernous bookstore at 240 Long Beach Blvd., Acres’ home for 50 of its 74 years.

Current plans are for the Art Exchange to be administrated by a nonprofit group, and to feature “artists studios, a hot shop for glass making, ceramics production, demonstrations and classes, gallery spaces” and more.