I am super excited to leave today for San Francisco to attend this week’s Web 2.0 Expo. There will be tons of great speakers, exhibitors and fellow attendees exchanging ideas about the latest innovations for the web.

Looking at the schedule of workshops and keynotes, it is kind of overwhelming to narrow down which of the topics I want to tackle at any given time since so many sessions run concurrently. The sessions cover everything from social media case studies and theory to application programming/development to business strategy, so I tried to give myself a good mix of topics so I can come back feeling like I can look at the  web in a way I might not have done before. I’m  planning on checking out some sessions that can help with some of our clients’ current campaigns (such as encouraging social media engagement) and then some sessions that are more forward thinking (like creating augmented realty experiences on mobile). We always encourage our clients to try new things, so hopefully this week will bring new innovative concepts to upcoming brainstorming sessions here at G/J.

It’s only fitting that the website for such an event incorporated a social aspect to help attendees prepare for the week. By registering in the Attendee Directory, I got to browse the list of attendees and speakers and check out their company websites and personal Twitter accounts. There were also groups on Facebook and LinkedIn to connect attendees and share information about the event. With everyone’s social profiles – including where they work, what they do, what their interests are – so readily available, it was easy for me to find people who I’d like to meet at the Expo; people with some knowledge that I can bring back to Long Beach.

The site let me make the schedule I built public to share with other attendees; you can check out what I have on my schedule here.  I can’t even count how many times I’ve changed this so I might end up in something completely different!

Stay tuned to Smoking Gunn for my thoughts from Web 2.0 Expo. Or you can stay up-to date by following us on Twitter or you can search the #w2e hashtag for thoughts from everyone there.

Tags: #w2e, Facebook, LinkedIn, San Francisco, Social Media, Twitter, web 2.0

This entry was posted on Monday, May 3rd, 2010 at 12:36 pm and is filed under New Media, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.