Archive for June, 2010

What’s Your Time Worth?

Tuesday, June 29th, 2010

You’ve got a lot on your plate: important client meetings, traveling, drafting proposals and watching all six seasons of The Sopranos. So when it comes to the time you have to spend tackling your inbox (which now reads 1375 unread!), you’re pretty strapped. However, what if you could put a price tag on your time? What if you could actually charge someone for reading their email and – wait for it – responding to said email too!?

Introducing Attention Auction, now in beta. It’s exactly what it sounds like. Folks put a price tag on their time, and if your willing to pay the price, you are guaranteed that they will both read and reply to your email.

Everyone on the site has a profile that details his or her skills and areas of expertise. So, when you are hoping that the talent scout for the next HBO series will read your email describing why you are perfect for the lead role, you can find them and pay a price that may lead to stardom. Pretty neat. Now, the hard part: how much is your time worth?

Everything I Need To Know About Marketing I Learned From The Homeless

Friday, June 25th, 2010

Most of the time when we think about marketing, what we actually think about are the advertisements that inundate just about every aspect of our lives, but it’s far more complex than that. Marketing is, in short, any transfer of information from one person to another. If we listened purely to the rules of the advertising elite, we might be led to believe that the best promotion we can give ourselves is also the most expensive, but that isn’t always true. Some of the most effective advertising actually costs nothing at all.

Growing up, I lived in a few different towns, each with their own little quirks and personalities, but the thing that they each had in common was an abnormally low homeless population. And because the homeless populations in these towns were so low, everybody knew who the homeless people in each town were and where they lived. Furthermore– at least in middle school– it seemed that each of the homeless people living in the community were given a name by the other children in town, and the name was usually the same throughout the community. The thing that interests me is how common I found this to be. Ethical issues aside, it’s fascinating to think that a made up name assigned to a person without their consent could be used unanimously for any reason, let alone without traditional advertising. As somebody working in the marketing field, the whole situation raises a lot of questions: (more…)

The Apple iFAIL

Thursday, June 24th, 2010

As a tech nerd and devoted fan of anything Apple, I am extremely sad to see headlines that warn of the brand’s newest – and record breaking – device. Apparently there have been widespread reports and complaints about iPhone 4’s performance and hardware.

But if you’re like me, and you held out for the new hand-held – congrats! It looks like we will benefit from the lessons of others.

Look Who Decided to Start Making Money: A Look at Promoted Tweets

Wednesday, June 23rd, 2010

Promotional Tweet

It’s been a long time coming, but Twitter has finally started utilizing promoted tweets. If you are unfamiliar with Twitter (and/or that last sentence made no sense to you) don’t feel bad, it just means that you have better things to do than reducing your life into 140 characters at a time – that said, I am a Twitter fanatic.

To truly understand the importance of promoted topics, you really need to understand the power of having a topic trend on Twitter. Luckily, Twitter’s own site does a pretty good job of explaining itself. This entry in particular does a good job of explaining the power of trending topics.

For marketers, promoted tweets mean a lot of things. Most importantly, they give businesses a way to direct the conversation surrounding their brand. In the past, marketing items on Twitter in such a way so that they trend has been nearly impossible. Even when a topic receives a lot of attention, it’s rarely able to trend with such topics as “Justin Bieber” or “Your mommas so ugly.” With promoted tweets, marketers have a much better chance of being seen and therefore trending. The specifics of promoted tweets are fairly complicated, but Twitter’s recent blog explains how influential they can be, as well as what the future holds in store.

Thanks for reading,

-@allansteiner

Are You an Open Facebook?

Friday, June 18th, 2010

Facebook privacy concerns are a recurring hot topic in the discussion of social media. I read about this website called Openbook which shows just how much of a person’s personal life is actually public, possibly unbeknownst to the user. Looking at some of the awkward keywords for default searches (e.g. “psycho ex” or “wet t-shirt”), I wonder if some of these people are just exhibitionist types or have some of the Facebook privacy changes left them behind? Could it be possible that they really think their status updates are only visible to their friends and are totally unaware that everyone can see their wall? Do they really want a prospective employer, long-lost cousin or random agency guy reading stuff from their wall?

For what it’s worth, I personally think Facebook has made it easier to manage your privacy settings and figure out what is public. It shouldn’t be that hard to figure out how to make your wall only visible to friends. Yes, I know a huge gripe for people is default settings and having to opt-out, but I’m talking mainly about these people going about their merry way with their wall completely public. Am I alone in thinking that’s tacky?!

Please don’t let any Smoking Gunn readers show up on this site!

PS: I found this article about PrivacyDefender, an app on Facebook that can help you manage your privacy controls. Check it out if you need some help!

Adventures with Jen

Monday, June 14th, 2010

Last Sunday I participated in the 10th Annual LA River Ride. It was a 70-mile ride from Griffith Park to Long Beach and back. It was definitely not the most scenic route through LA and I’m not quite sure that there was ever a “river.” I did however see (and smell) cookie factories, warehouses, abandoned buildings, the LA County jail, incredible graffiti art, horses, a train, and oh yes, the Long Beach Harbor (home to Gunn/Jerkens)!  I consumed four bottles of Powerade®, at least eight PowerBars® and a variety of other “endurance foods.” My post race meal consisted of matzah ball soup and a salami sandwich – yumm!  It was long, hard and yes I did complain along the way, but at the end of the day I realized how very lucky I am… and how lucky we all are! I’m fortunate to be healthy enough to do this kind of training and to be able to give back in such a significant way.

As you may or may not know, I’ve been doing triathlons (swim, bike, run) as part of the The Leukemia & Lymphoma Society’s (LLS) Team in Training program for the past five years.

Since this is my fifth year training and fundraising for the cause, I’ve decided to kick it up a notch. In addition to the Nation’s Tri (1-mile swim, 26-mile bike and 6.2-mile run), which I’ll be completing with the team on September 12th in Washington DC, I’m committed to completing my first half Ironman (1.2-mile swim, 56-mile bike and 13.1-mile run) and possibly a full Ironman next year. I refuse to put the Ironman distances in writing – it’s way too intimidating.

As we say at the end of every practice:  “GO TEAM on three, GO TEAM on three …One, two three – GO TEAM!!

Click here to donate or track my progress!

G/J’s #1 Draft Pick

Friday, June 11th, 2010

The NBA Finals have inspired our star b-baller to flaunt his skills around the office.

Happy Friday, Everyone!

I Suffer from Outbox Anxiety

Friday, June 11th, 2010

What is Outbox Anxiety? Okay, so you’ve crafted the perfect email – it’s concise, informative, covers everything you need to say and it’s professional. Fine, only now you are wondering if every word is spelled correctly and if each comma is properly applied. It’s concise, but now does it sound too rude? It’s informative, but wait…will they feel like you aren’t giving them enough credit? It’s professional sure, but I thought we were all friends here! [Frantic delete] [Frantic delete] [Frantic delete] [Frantic delete] [Frantic delete]

Outbox Anxiety – it’s that intense feeling of foreboding that overcomes you as your mouse hovers over the send button. The fear of typos, massive miscommunication and worse!

What causes a person to suffer from this inconvenient condition? Compulsive Proofing Syndrome with a moderate case of a Self-Conscious Complex could bring on OA. Even a case of Erratic Deletion Disorder could cause a violent flare-up.

Sure, I fabricated the name of this condition, but it’s real. At some point everyone has/will experience the symptoms. Is there a cure? If you find one, email me.

Are you suffering from OA?

‘B’ is for Book Boat

Tuesday, June 8th, 2010

I did a little Googling to find out a little more about this piece…from queries such as ‘book boat,’ encyclopedias carved into boats,’ ‘artists making encyclopedias into boats,’ ‘Justin Beiber,’ but nothing came up.  Growing up our house was always full of contemporary art paintings, but the “Book Boat,” as our family labeled it, has always been one of my favorites. Maybe because it’s so simple.  I would ask myself so many times why I hadn’t come up with the idea to take an old set of Britannicas, carve out the open area into what looks like a boat and shove it between a cement cut-out, fitted with wedges.  I mean, how hard is that?!

It’s hard.

My brother and I would certainly do our share of running around the house, playing football, wrestling for the remote, ignoring the threats of “no TV” from mom, and once or twice the Book Boat played the role of a sideline reporter that was occasionally knocked to the ground after a failed “student-body right” and left in shambles.

The "Book Boat" now resides in our office lobby

It looks like a sturdy little piece and even if it did fall, the set is labeled alphabetically. “Boat’ is the standard picture that accompanies the letter “B” when learning the alphabet, so putting it back together should be a breeze, right? My brother and I would panic and scramble to get it back in one piece before the sound of the folks’ car pulled into the garage—sometimes successfully, most of the time not.

Sure the consequences ranged from a stern warning to a rare grounding (for Gen Y’ers – grounding: to restrict the activities, esp. social activities), but I’ve never taken it against the Book Boat and sometimes I even hear it ask me to run one more play in it’s direction.

And Now… A Friday Haiku

Friday, June 4th, 2010

Where a door once was
An exit to the stairwell
A picture now hangs