A little over a year ago, Gunn/Jerkens was given the task of reinvigorating a community, already established, in a creative and distinctive way. This was right up the Gunn/Jerkens alley! One of the many different approaches to the job included interviewing community residents. The recurring word of choice by residents to describe their community was “awesome!” And thus, Awesometown was born.
Throughout 2010, Gunn/Jerkens worked tirelessly to build a marketing campaign that spoke to current and potential residents, inspiring pride to rediscover its base – the people. Using creative ads, media sharing contests and live events, Gunn/Jerkens was able to deliver in a major way. The impact of the campaign was most evidently confirmed at the October 2010 Gourmet Food Truck Festival in Valencia. Initially expecting 3,000 hungry visitors, the event drew in over 10,000 by the close. Further, the campaign drew so much attention within the industry that its success was noted and honored, receiving a coveted SoCal Award and two awards at Nationals, one for Best Integrated Internet Marketing Campaign and a second for Best Special Promotion for its Gourmet Food Truck Festival.
Fast forward to the present and we see that Awesometown has proved to be exactly what it started out to be: “Built as promised.” Residents today are actively engaging in their community both at home and online. Today, Valencia’s Facebook following is well over 5,000 and growing every day. This year, Gunn/Jerkens plans to continue with edgy and engaging marketing, helping Valencia residents share the awesomeness that is Awesometown.
We’re grateful for the recognition and honored to work with such amazing clients and residents of Awesometown. To discover Awesometown for yourself, visit Valencia.com, “Like” Valencia on Facebook and follow the community on Twitter.