Archive for August, 2011

Gunn|Jerkens Hosts National Social Media Webinar

Monday, August 29th, 2011

Recently, the Gunn|Jerkens team tried something new – hosting a nationwide social media workshop via webinar! With 14 participants, representing three time zones, the webinar provided insightful information to building industry executives eager to turn their companies into social businesses and propel their brands to the next level.

The dialogue was great. Attendees asked numerous questions, engaging the Gunn|Jerkens team in the ongoing conversation about social media and its impact on new home sales and the consumer buying cycle.

We’re continuing to see measurable results with the use of social media. After tracking the behavioral patterns of potential homebuyers through the buying cycle, social media has proved to be a powerful link in nurturing brand-consumer relationships as buyers weigh all their options and conduct product research online. The focus of the recent national webinar concentrated on the current state of the social world, employing conversational engagement as opposed to traditional push marketing techniques, successful social media strategies, understanding how to measure ROI and the future of the digital and online marketing.

The conversation is only beginning! If you want to join the conversation, contact us to get connected and stay tuned for the next workshop coming to an area near you.

For more information on Gunn|Jerkens, please visit gunnjerkens.com, call (562) 499-6707, follow on Twitter (@GunnJerkens) or “Like” Gunn|Jerkens on Facebook.

3 Tips to Help Increase Your Memory

Wednesday, August 24th, 2011

In today’s evolving world, technology has become a central part of our lives. If you don’t believe me, ask yourself these questions–When was the last time you saw someone walking around without a phone in hand? Driving without a GPS? Or better  yet, when was the last time you went without looking at your phone or computer for one whole day?

Let’s face it:  we rely on technology to keep us going. Modern conveniences have made our lives so much easier, but like anything great, there may be a downside. According to this article, while technology has helped us stay organized and efficient, it’s not always the best for our memory. Some of us rely so heavily on our smartphones, GPS and computers that we almost forget how to do things ourselves, or even worse, we never learn at all.

Here are a few tips to help you increase your memory and your independence:

-Write things down: The physical act of writing helps you learn and remember what you wrote, so when the time comes, you’re always prepared.

-Learn from technology: Instead of simply letting technology do the work for you, observe and see how it is done–this way you might not need your GPS for that next trip.

-Memorize: Make a conscious effort to remember things that are important even if it means pure memorization.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

A Camera Is a Mirror with a Memory.

Friday, August 19th, 2011

“Beauty can be seen in all things. Seeing and composing the beauty is what separates the snapshot from the photograph.” – Matt Hardy

Imagine that dawn is just breaking over the endless seascape. There’s a faint chill in the air and you can feel the dew falling gently to the ground. Above the white and foamy crashing waves, the first touch of the sun’s warm rays cast a brilliant light across the early morning sky, and for one moment you feel the stillness of inner peace. This is just one of many scenarios photographer Scott Schilling finds himself in as he waits at his chosen location – intent on capturing an image that seizes his emotional response to the scene.

Scott, who is actually a licensed professional civil engineer in the state of California, began to seriously indulge his passion for photography about 10 years ago – with the support of his wife and children. Initially Scott found interest in astrophotography, a specialized type of photography in which images of astronomical objects and large areas of the night sky are recorded. Scott’s passion for the outdoors, mountains and scenic beauty eventually led him down the path of landscape photography.

Seizing nature at peak times in the morning and evening, or better known to Scott as the “edges of the day,” makes for his favorite shots. It’s at these key moments in the day where the wide range of natural light suits the camera’s dynamic range of light best and creates drama and intense color combinations more than any other time of day.

Capturing this unmatched beauty requires a lot of planning on Scott’s part. He closely studies the weather patterns of his chosen location, always seeking that ‘ah ha!’ moment in which his inner emotions can be shared with the world – without ever having to speak a single word.

Some of Scott’s favorite locations to shoot include Yosemite National Park in California, Big Sur in California, the Southwest region of the United States, Lake Tahoe and the Hawaiian island of Kauai. Using only his digital camera, Scott shoots images and then processes them as high dynamic range images (HDR), which allow for excellent color saturation, like those seen in the images below.

The idea is to blend and blur the viewer’s sense of what is real and what isn’t into a surreal palette of vibrant colors that may in fact make the scene look magical and create a strong response for the viewer. The processing that Scott uses on his images results in a landscape that demonstrates his emotional response to that scene at that moment – allowing the viewer an inside look into the heart and mind of the artist.

Scott also encourages others to share their emotional responses with a larger audience and facilitates workshops throughout the year to teach participants his technique.

In May of this year, Scott joined forces with photographer Don Smith in conducting a workshop in Lake Tahoe. The duo also paired up to teach a conference in Kauai, Hawaii in July, 2011. The workshops typically last 4-4½ days and consist of a mix of instruction and real world application, including both day and night shoots in the great outdoors. During this time, Schilling and Smith provide ample instruction on the processing techniques used to intensify the depth, look and feel of an image. They also cover the concepts of photo composition and artistic vision. After some classroom instruction, the entire group puts into practice what they have learned. Rising early in the morning to ensure the best lighting possible and equipped only with digital cameras, the group steps out to capture the edges of the day in real time.

The workshops have been a great success thus far, and Scott has lined up two other workshops, in cooperation with Don Smith, within the next year. If you’re looking to expand your creative horizons, consider attending the upcoming workshop that will take photographers through the gorgeous scenery of both Bryce Canyon and Zion national parks. The workshop will begin at Bryce Canyon National Park and will conclude at Zion National Park. But you have to reserve your spot early! The workshop is limited to 12 students.

Also, be sure to mark the upcoming Kauai, Hawaii 2012 workshop on your calendar. This session will be held June 22 – 26, 2012 and photographers will be shooting some of the most beautiful Hawaiian scenery in the state, including:

  • Ke’e Baach and the Na Pali Cliffs
  • Hanalei Bay and taro fields
  • Botanical gardens
  • Wailua Beach
  • Makahuena Arch and Lithified Cliffs
  • The Sprouting Horn
  • Waimea Canyon
  • Kalalau Valley and the Na Pali Cliffs from a 4,000-foot overlook (this location was used during the filming of the movie 6 Days and 7 Nights)
  • Wailua Falls and Opaeka’a Falls
  • Shipwreck Beach

For more information on Scott Schilling, visit his website. You can also view a number of Scott’s unique images in the gallery on the site, which is always available to view.

If you’re seeking further information about Scott’s photography or his workshops, you can send an email to scottfschilling@mac.com.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

Claim It Or Lose It

Friday, August 12th, 2011

An unclaimed Facebook page is like an unclaimed star on Hollywood Boulevard. You know that someone’s name should be on that star, but you don’t know whose and don’t know when that star will be claimed. Likewise, when you see an unclaimed Facebook page, you know the page is representative of a certain brand, but it’s unclear as to whether or not a designated representative of the company is moderating that page. For all you know, it could be your next door neighbor or that disgruntled patron who now spends countless hours posting blog stories about how horrible his customer experience was during his last encounter with the brand.

According to a recent article titled “Unclaimed Facebook Pages Torment the Fortune 50,” by B.L. Olman, managing director of emerging media at Proof Integrated Communications, Fifty-eight percent or 29 of the Fortune 50 companies have an official Facebook page. Forty-two percent or 21 of the Fortune 50 have at least one unclaimed Facebook page – sometimes in addition to their official Facebook pages, and sometimes as their only representation on Facebook. Who is managing these unofficial pages on behalf of the brand?

Facebook actually created community pages using information found on Wikipedia. While the free exposure might initially be enticing – it’s actually highly detrimental to the brand’s reputation. Anyone in the Facebook universe can add photos, information, videos, negative reviews and spam, just to name a few, and there’s nothing your company can do about it – it’s a reputation management nightmare!

Don’t let someone else take control of your brand’s social presence. Be proactive rather than reactive – claim your company’s Facebook page today!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

Happy Birthday, Stacey!

Thursday, August 4th, 2011

It seems like the birthday season is back in full force! Today the G/J team had the pleasure of celebrating yet another birthday. And it wasn’t just any old birthday: It was Stacey’s 21st!

As is the G/J custom, everyone got together to celebrate over a delicious lunch. To make the occasion even better, Stacey brought in food from her family’s restaurant–and if you’ve never had authentic Mexican food, let me tell  you: It is a thing of taste!

A few takeaways from our birthday lunch:

-Cilantro is a genetically acquired taste.

-Hammer pants used to be cool.

-If the piece of cake you’re served isn’t big enough, pass it to the left!

Happy 21st Birthday, Stacey!

To stay up to date on all the happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.