Gunn|Jerkens was recently tasked with creating a new campaign to promote Olson Homes’ new home community – Citrus Walk in Covina, CA.
The campaign, Now This Is Fresh, was quickly crafted and executed based on three key attributes possessed by the Citrus Walk community that make it fresh, new, innovative and cool. The first is that the community itself boasts new architecture in a location encompassed by the quaint and historical downtown Covina surroundings. Citrus Walk provides for an experience of fresh, innovative design, that offers a new take on in-town living.
The convenient location of Citrus Walk also makes it fresh! Here, you can park your car and visit walking-close restaurants, cafés, parks, Starbucks and the Farmer’s Market. And yet, you can still easily hop on the freeway or Metrolink, which makes commuting a convenient solution no matter which direction you’re traveling. Living closer to the things you need and love makes living at Citrus Walk a fresh approach to life.
Citrus Walk also offers homeowners a fresh opportunity to own a new home. With a price that’s right, interest rates that are low and tax benefits that can’t be beat, owning a new home at Citrus Walk gives residents the pride of knowing they’re building a fresh future.
The G|J team developed a strategic plan to ensure that the fresh campaign was shared in as many places possible to drive qualified leads from the target market to the new townhome community. This was a multi-platform campaign that integrated traditional, digital and social media tools to spread the word about the great value and lifestyle available at Citrus Walk.
Within just a few days of the campaign launch, Citrus Walk saw increased web and on-site traffic and, most importantly, an increase in home sales!
We’re grateful to work with such a wonderful client and look forward to creating many more campaigns for Olson Homes!
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