Archive for January, 2012

What’s Your LIFEstyle?

Monday, January 30th, 2012

When the Brookfield Homes team aspired to bring something fresh and different to their brand, they turned to Gunn|Jerkens to help bring their imaginative project to life.

We were given the opportunity to conceptualize, design, animate and execute the concept of a unique LIFEstyle Quiz to help increase Brookfield’s Facebook fan base, encourage interaction and make the home finding process fun! We’re excited to announce that our client Brookfield Homes is providing an alternative way for potential homebuyers to find their new home with the launch of the new campaign.

Introducing the Brookfield Homes LIFEstyle Quiz!

This custom-designed Facebook tab allows consumers to match their unique lifestyle to the Brookfield community that best suits their needs, offering a personalized and interactive experience.

Consumers are greeted by a series of questions to help them find their perfect home.

Whether their idea of a fun weekend is riding a bike through town.  Soaking up sun at the beach. Or enjoying recreational activities in the neighborhood.

The quiz displays a community to complement any lifestyle and a fun animation to accompany each selected answer.

From lively characters to breezy palm trees and well-known cityscapes, every aspect of the animation and design reflects relevant San Diego landmarks as well as the exclusive lifestyle represented at each of the six Brookfield communities.

To view the Brookfield Homes custom Facebook tab, take the quiz or learn more about Brookfield’s San Diego homes, please visit Brookfield’s Facebook page.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

A Picture-Perfect Match!

Thursday, January 26th, 2012

Are you glued to your iPhone? Chatting, texting, emailing – you’re not the only one! Your cell phone goes everywhere you go – but it’s not just for talking! Learn to use the camera to take your best shot and get expert tips and techniques to create great photos in one relaxing weekend.

Join Scott Schilling, Mike Hall and Don Smith as they act as your guide to the Big Sur Coast while demonstrating and teaching their favorite camera and processing apps – including SlowShutter, Instagram and others. Plus, you’ll have an additional opportunity to receive training on individual and group portrait composition and posing tips.

Beginning Friday, May 4, you’ll enjoy a two-hour welcome evening presentation. Then May 5-6, you will have the opportunity to participate in 10 additional hours of instruction, presentations and training focusing on everything from vision to composition to balance when shooting pictures using your iPhone.

Once you’ve gathered a few tips and tricks, you’ll have ample time to practice your new skills with daily sunrise and sunset shoots in three scenic locations along the Big Sur coastline, including Point Lobos State Reserve and Garrapata State Park. Then, spend your evenings touring the Carmel and Greater Monterey areas – where you can relax, dine and more!

Whether you’re a beginner wanting to take everyday snapshots or an intermediate level photographer wanting to get creative with your mobile images, this workshop is guaranteed to show you just how powerful and creative your cell phone really is! So, grab your iPhone and spend one incredible getaway weekend learning to make your iPhone photos as cool as your phone!

For more information or to reserve your spot at the iPhone Photo Workshop, REGISTER HERE.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

2012: A New Year for Birthdays

Tuesday, January 24th, 2012

With 2012 here in full force, it’s once again the start of a very special season. It’s been a while since we celebrated, but this week we finally got together to celebrate not one but two G|J birthdays!

Kevin and Jen F. blew out the candles at this week’s birthday social–and with cream cheese-frosted Victorian white lace cake and mountains of fruit, it was definitely a great time!

HAPPY BIRTHDAY KEVIN AND JEN F.!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

5 Brands Using Pinterest to Watch

Friday, January 20th, 2012

One of the biggest surprise new social platforms of 2011 has to be Pinterest. In fact, the innovative social space is one of the top ten most visited social networks today.

What is Pinterest? Pinterest is a simple image-based platform that allows users to create their own category boards on which relevant photos can be posted and shared. Users can also post photos to other people’s boards and follow other users based on similar interests like fashion, gardening or art design, for example.

Brands are also finding Pinterest to be a valuable tool to further connect with their consumer audiences. Here are 5 brands to keep an eye on that are leveraging the new social site to boost their fan engagement:

  1. Nordstrom
  2. Whole Foods
  3. Better Homes & Gardens
  4. West Elm
  5. The Travel Channel

Check out each company’s Pinterest board to help gather ideas for how your brand can use this new social phenomenon.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

The Marketing Power of a Great Product

Wednesday, January 11th, 2012

Since 1986, Gunn|Jerkens’ award-winning client Pacific Dimensions, Inc. has designed and completed more than 1,000 environments within the residential and commercial development industry. From living and working to learning and enjoyment, each design has been carefully created to fit the needs of the customer and maximize functionality and beauty. Under the leadership of President and CEO Jennifer Elling, the company has showcased its work in Egypt, Mexico, China and the United States.

Recently, a top-name blogger from one of the most-read home and garden blogs, Centsational Girl, toured two of Pacific Dimensions’ model home projects. The outcome of this impromptu visit was a blog story dedicated to the tour experience and the elements of each room in the models that were most exceptional. Now Pacific Dimensions’ work is showcased to all the blog’s readers and across the internet – and that’s the marketing power of a great product!

To read the full Centsational Girl blog story about Pacific Dimensions, Inc.’s two design projects, click here.

Want to view more of the design work by Pacific Dimensions, click here.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

The New Year in Statistics

Friday, January 6th, 2012

It’s 2012 and the world didn’t end. So what does that mean? Time to size up where we’re at!

If you’re wondering how we’re starting off the year, then wonder no more. Here are some interesting facts about our current state in the electronic world.

  1. Social networking is king. Nearly 20% of online time is spent on social networking sites, which reach 82% of the population.
  2. Traditional media takes a back seat. In the US, 15% of people read printed newspapers less because of their involvement in social media.
  3. Social media supplies the news. Of users aged 18-24 in the US, 53% use their social networking sites as a main source to learn and keep up with the latest news.
  4. Apple products lead the way. A whopping 92% of mobile purchases in the US were made using iPads and iPhones.
  5. Instagram is on the rise. At the rate it’s going, Instagram will soon be the the world’s biggest mobile social network.

To check out some more statistics and interesting facts, take a look at this article.

Have you noticed anything comment-worthy about how we’re starting off the new year? We’d like to hear your thoughts!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.