One of the biggest surprise new social platforms of 2011 has to be Pinterest. In fact, the innovative social space is one of the top ten most visited social networks today.

What is Pinterest? Pinterest is a simple image-based platform that allows users to create their own category boards on which relevant photos can be posted and shared. Users can also post photos to other people’s boards and follow other users based on similar interests like fashion, gardening or art design, for example.

Brands are also finding Pinterest to be a valuable tool to further connect with their consumer audiences. Here are 5 brands to keep an eye on that are leveraging the new social site to boost their fan engagement:

1. Nordstrom
2. Whole Foods
3. Better Homes & Gardens
4. West Elm
5. The Travel Channel

Check out each company’s Pinterest board to help gather ideas for how your brand can use this new social phenomenon.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

Tags: Better Homes & Gardens, Facebook, Gunn/Jerkens, Nordstrom, Pinterest, Social Network, The Travel Channel, West Elm, Whole Foods

This entry was posted on Friday, January 20th, 2012 at 2:20 pm and is filed under Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.