When it comes to making a big decision or purchase, you don’t want to go in blind. You want to make sure you get exactly what you’re looking for, and that means doing your homework and checking your resources.

So who or what do you trust to form your opinion? Well Nielsen asked all the right questions and brought you the results in this handy chart!

It comes as no surprise that ‘people you know’ earned the highest percentage of trust. For instance, if you were to decide to purchase a new home, the first group you’d probably go to for recommendations is your family and friends. They’re the people you trust, so it’s only natural that their opinion matters most.

Of course, not knowing someone doesn’t mean you can’t trust them. ‘Consumer opinions posted online’ scored the second highest on the trust scale–showing that real people, not print or online, is where most people take their recommendations.

But of course, it’s not all about who you know or who’s posting a review. Editorial and branded website content scored pretty high on the chart as well, proving that traditional advertising still has its pull.

Now with Google+, Facebook and other web sources, social media is making it easier than ever to see what others are saying, so you can base your opinion on sources you trust and get the job done in a fast and accessible way.

For more details on the chart, take a look at this article!

So who do you trust when it comes to advertising? Let us know!

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