Archive for September, 2012

Rent Isn’t Cheap

Wednesday, September 26th, 2012

How long can people keep living in the most expensive cities and actually afford to live the lifestyle they desire?

In today’s world – it’s tough. In fact, most people pay out over half of their income to rental expenses!

Do you have a dream city in mind where you’ve been dying to move? Well, here is a list of the most sought-after cities and what it takes on average (per month) to rent a residence there:

San Francisco, California – $1,905

Stamford-Norwalk, Connecticut – $1,769

Honolulu, Hawaii – $1,767

Nassau-Suffolk, New York – $1,682

Orange County, California – $1,652

San Jose-Sunnyvale-Santa Clara, California – $1,623

Westchester County, New York – $1,580

Bergen-Passaic, New Jersey – $1,515

Danbury, Connecticut – $1,512

Washington, D.C. – $1,506

With the high rental expenses in these popular cities, most people should ask themselves these questions before making any major decisions to move:

  1. Do you have a set amount of time you can afford to live in your chosen city before you’d have to move to a more affordable location?
  2. Are you willing to pay rent for the long-term rather than purchase a new home outside the city limits?
  3. What are you going to have to sacrifice in your future in order to rent a place in the city of your dreams?

These days, no matter where you live – rent just isn’t cheap!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

Texting: Our Communications Staple

Friday, September 21st, 2012

LOL. GTG. BRB. Emoji. Send.

We live in a world where our main source of communication is texting. Often it’s so much more convenient to send a quick text in 10 seconds than it is to call someone and talk for five minutes.

Check out this brief history of the text message and how it evolved:

  • Developed in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert, the SMS (short message service) had a maximum character allowance of 160 characters – just a few characters more than a tweet!
  • The first text message was sent in 1992 with the message “Merry Christmas.”
  • In 1995 a person’s average number of messages sent each month was .4, and by the year 2000, that number grew to 35 texts sent per month on average.
  • Americans received and sent more text messages than phone calls in the year 2007. And 81% of mobile phone subscribers take advantage of this quick messaging service.

We now speak in a universal language of texting. Without it, where would we be?

How often do you text?

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

True Colors Shining Bright

Friday, September 14th, 2012

When people are describing something, one of the first things that come to mind is a color!

Think about it: Coca-Cola screams red, FedEx is purple and orange and, of course, Facebook is that blue we all know and love. Colors give brands a voice and a presence – something that makes the brand unforgettable.

In a study of 100 brands, conducted by Marketo, here are the most common colors used by a company:

  • 33% use blue
  • 29% use red
  • 28% use black or grayscale
  • 13% use yellow or gold

95% of companies only use one or two colors for branding!

What’s most interesting about this study is how consumers respond! We all interpret and react in some way to a color. It’s definitely something to think about! Here are the common characteristics associated with different colors:

Red = aggressive, energetic, provocative and attention grabbing

Purple = royalty, sophistication, nostalgia, mystery and spirituality

Blue = trustworthy, dependable, secure and responsible

Green = wealth, health, prestige and serenity

Yellow = positivity, light, warmth, motivation and creativity

Orange = vitality, fun, playful and exuberant

Brown = earthlike, natural, simplistic and durable

Black = prestige, value, timelessness and sophistication

White = pure, noble, clean and soft

To view a great infographic of the study’s complete findings, click here.

What’s your color choice saying about your company?

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

What’s G|J Up To Today?

Friday, September 7th, 2012

Take a look at what we’ve been up to today!

Working hard at our desks…

Yes,  sewing can be done at your desk – we’ve tried it!

What do you think we could be making with all the pretty lights?

Share your guess on what we’re creating at G|J today in the comments below!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

What Makes You Click?

Tuesday, September 4th, 2012

We all get them. Sometimes they grab our attention. Sometimes they get in the way. Whatever they do for you, there’s no denying that marketing emails are out in full force.

These electronic messages may be saturating our inboxes–but in a world ruled by apps, clicks and pings, existing isn’t enough to make a mark. These emails need to reach their audience in order to count, and that means getting opened and read. So what is it that gets people clicking these days? Here are a few interesting facts!

  • Personalization increases click-through rates by 14%
  • The top two reasons users unsubscribe from an email list are 1. too many emails and 2. irrelevant information
  • 75% of email users prefer to receive offers over other call-to action forms
  • Personalized campaigns receive much higher response rates than static campaigns

To check out some more facts about email marketing, take a look at this article!

So what makes you open your emails? Let us know!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.