Over the past several months, Gunn|Jerkens has had the opportunity to work with independent digital video brand advertising leader YuMe to elevate their brand.
In the March 18 issue of Advertising Age® Magazine, a leading global source of news, intelligence and conversation for marketing and media communities, YuMe’s bold “Blah. Blah. Blah.” ad not only managed to catch the eye of readers but also make a memorable impression. The ad ranked number one among the issue’s advertisements, beating out several major competitors and tying with Disney Junior, with 72% total recall.
Additional ads that scored in the top ten include AT&T AdWorks, Disney Channel, eBay, Adobe, Disney XD, Disney Media Sales and Marketing, Travel Channel and Exact Target.
We’d like to congratulate the entire YuMe team on such a successful campaign!
News and media in the 21st century have centered on conservation and improvement. Whether it’s conserving energy, money or time or just improving our planet in general, the most progressive and innovative companies have realized that changes in their advertising and marketing have to be made to stay relevant.
And the next generation of millennials is going to have an undeniable influence on which companies survive and which don’t. Both conservation and improvement are extremely important to millennials and ultimately determine where this generation spends its money. It is no longer enough for a company to donate to a good cause; the company needs to be innovative and show ways that it is actively making the world a better place.
According to Karl Greenberg of Marketing Daily, the best up-and-coming companies are those that believe that doing good for the planet is just as important as making money, if not more so. Even better is when companies make money by utilizing business practices and strategies that are good for the planet and humanity. One company that has adopted this mantra successfully is TOMS.
Originally categorized as a sort of hippie company, TOMS has seen tremendous growth since its founding in 2006, and their products are now worn by people all over. Their success comes greatly as a result of their “One for One” campaign, in which TOMS gives a pair of shoes to a child in need for every shoe purchased from the company. They are making the world a better place one foot at a time thanks to millennials’ commitment to improving the Earth we live in.
Key takeaway: The companies that focus on advertising their efforts of conservation and creating an image keen on global improvement will ultimately be better off in the long run. Millennials will continue to have a rising influence as time goes on, and it will be important to follow their behavioral patterns and preferences very closely.
Celebrate Mother’s Day socially this Sunday. Your mom will love having her own personal media campaign created just for her!
Send her a digital card and virtual flowers. E-cards are customizable and you can send them in an instant. Check out Blue Mountain or American Greetings to find the perfect card for your mom. Digital roses or daises will last a long time – look at Virtual Flowers.
Throw your mom a surprise Mother’s Day brunch using an evite or Facebook event. Go green and broadcast the event to everyone who should be in the know. This will show your mom just how special she really is!
A heartwarming YouTube video is a great gift. Whether it’s a collage of old family photos, a reading of her favorite poem or just a quick clip of you saying “Happy Mother’s Day,” this will be something she will always remember.
Moms always love pictures and a Flickr account is a great way to collect her favorite photos in one place. Your mom will appreciate the organized way to search family photos.
Use Groupon to get your mom a day at the spa. This website has great deals when it comes to finding luxurious gifts.
Does your mom love using her Kindle or iPad? A subscription to her favorite magazine or newspaper would be such a fun and unique gift. This will definitely make her feel socially savvy.
We’re only a few months into 2013, but there have already been a number of commercials that have brought us some big laughs here in the office or inspired us to dream bigger than before. So we thought we’d share just a few of our favorites with you!
California Lottery Powerball TV Commercial – Snowfall
Powerball came to California this April. With jackpots starting at $40 million, it’s your chance to dream big, really big…and this commercial begs the question, if you won Powerball, what would you do?
Old Spice Pure Sport TV Commercial – Shower
Freshness is a man’s ticket to ultimate success. Or it might cause extremely expensive property damage. No matter what – we’re convinced that something will definitely happen when you shower with new Old Spice bar soap.
Kmart TV Commercial – Ship My Pants
This ad is a promotion for a free-shipping feature available to Kmart’s Shop Your Way customers on 65 million products if they can’t find them in Kmart stores. The commercial uses wordplay in a crude joke that has resonated with the masses.
Taco Bell Super Bowl Commercial – Viva Young
This commercial tells the story of a group of retirement residents who sneak out and hit the town doing all kinds of crazy things, from swimming and dancing to getting tattoos and eating at Taco Bell.
Samsung Galaxy Note II TV Commercial – The Next Big Thing
Featuring Seth Rogan and Paul Rudd, this ad shows the two actors offering competing pitches to see who will represent The Next Big Thing for Samsung. Of course, from this point on they go into taking jabs at each other.
Now that we’ve shared our favorite commercials from 2013 to date, share your favorites with us in the comments below!
A successful business needs to have loyal relationships with its customers and clients.
Here is a list of four simple ways you can use Pinterest to make connections and show your value as a company.
Tell your company’s story.
This helps you establish credibility and create personal connections. The best place to start is with your company’s history. Pin images of past ad campaigns and products. This will also help show the growth and evolution of your work. Show office parties and behind-the-scenes photos and other important moments that are meaningful to your company. Remember, don’t be afraid to show a sense of humor!
Recognize your loyal customers.
A great way to do this is by using a guest pinner. This gives your followers and customers a chance to share and contribute their own thoughts and ideas about your brand. And guest pinners will be excited to share the news with their friends.
Make your boards a resource.
This is the best place to put your customers and clients first. Be sure to feature your own products in addition to helpful projects, inspiration and instructions from other websites, blogs and Pinterest boards.
Verify pins before you share them.
One of the biggest pains we’ve found is liking a pin that doesn’t link back to the original source! Without a link, your pin loses value and actually can discourage users from re-pinning your content.
Pinterest is a social media platform that builds connections and trust in a visual way. Why not connect with your clients and customers on all levels? Enjoy pinning!
Up until recently, Facebook had set some regulations with regard to how much and what type of text or copy could be included on a business page cover photo, including: no calls to action, no pricing, no contact information and no references to Facebook features such as the LIKE or share buttons.
But Facebook has made revisions to their guidelines on business page cover photos. What does this mean, you ask?
Cover photos are now allowed to include a call to action within the photo. Be sure to take advantage of this!
Here’s how the new guidelines read:
“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not included images with more that 20% text.”
Here are a few reasons why we’re so excited about these changes:
The revised regulations allow marketers to easily generate more Facebook leads by including links to special offers and event promotions.
You also now have the capability to better analyze how your photo impacts users by tracking how many clicks your cover photo receives.
By sharing a product launch on your cover photo, more people are able to learn about it. Plus, this sort of exclusive information makes users more likely to visit your page.
These new guidelines not only mean you will be able to promote your offers, products and events but also that you’ll be able to host better conversations around them. More conversations mean your content will be shown more frequently in news feeds — that’s how Facebook’s EdgeRank algorithm works — which means more leads for your company.
So it’s time to get creative with your cover photo and give people a reason to follow you!
Are your Facebook fans just not that into you? You may have a super cool brand and a large following, but engagement on your page may not be ideal… well, here’s why!
Branded imagery. You might have too much overly branded content on your page. Don’t make your posts your advertisements – instead, use images to create a conversation and entice people to want to talk to you. Also, make sure your imagery is share-worthy to improve your viral reach.
Product reviews. Humanize your brand! Share how well your company, product or service offering has done – but make sure you communicate this information in a conversational manner, not in the form of a formal PR-like story.
Posting frequency. You want to stay at the top of your fans’ minds, but you don’t want them to get tired of seeing your messages. Post compelling content once or twice a day. Also, remember to keep your posting time as consistent as possible.
Responsiveness. Your fans are looking to converse with you, so a generic thank you doesn’t cut it!
Bonus Tip: Ask for LIKES and shares. You can easily do this by adding a call to action that solicits this type of engagement from your fans!
Our relationships with brands are more personal than ever before in history. It’s all about individuals and what they need, not about the products the brand wants to show off. And we all want to be recognized as individuals with personal opinions by each brand we come in contact with on a daily basis.
For almost a decade now, consumer expectations have grown exponentially. And the evolution of each of these needs has helped to propel the rise in social and mobile media available.
Today’s consumer engages in six behaviors that lead to a purchase: openness, realizing wants or needs, learning and education, seeking ideas and inspiration, research and vetting and, finally, post-purchase evaluation.
This loop-like model moves consumers from behavior to behavior, resembling a spider’s web and always connecting things to our wants, needs and desires.
Marketers who understand this complex and continually evolving system while adding perceived value to their advertised products and services will be more successful in keeping their brand top of mind with the targeted consumer base.
Facebook page visibility is hard to come by these days. And we’re always looking for ways to increase our chances of being seen.
The news feed is becoming an increasingly competitive marketing space that can be used to your advantage, but you’re going to have to fight for it!
Here are a few tips that we believe will help you out.
Post Engaging Content
The better your content, the more interaction you are going to get, which means that more people will see your posts! Keep track of what types of posts people are viewing, clicking on, liking and commenting on and then post more like that.
Use Images and Video
With a pop of color, videos and photos stand out more than your standard text updates. Statistics show that photos get 120% more engagement.
Determine the Best Days and Times to Post
This will always depend on who makes up your fan base. Be aware of who your target audience is and what days and times that they are most likely to go on Facebook. Try posting at different times of the day for a few weeks to determine when your page gets the most interaction and then create a posting schedule based on that data.
Promoted Posts
Increase the visibility of your posts by promoting them for a designated length of time with a minimal expense. Promoted posts and sponsored stories can be created for as little as $5 to generate more exposure among your fans and their Facebook networks.
Keep It Short
Posts between 100-250 characters get 60% more LIKES, comments and shares than longer posts. People like getting their information quickly!
With these tips in mind, your Facebook page will frequently be making an appearance in people’s news feeds just the way you want it to!
It doesn’t matter what form of media you are taking in on any given day because you will always come across some form of advertisement! They’re on social networks, TV, the internet, radio and even in some movies. But here’s the big question: Does anyone really believe what they see in advertisements?
According to this infographic, the answer is NO. Let’s find out why.
• Only 3% of those surveyed described the claims made in ads as very accurate.
o 19% said ads are very exaggerated.
o 57% said ads are somewhat exaggerated.
o 21% said ads are somewhat accurate.
• 87% of people think that cleaning product ads are photoshopped, 96% of people think that weight loss ads are photoshopped and 80% of people think that shampoo ads are photoshopped.
• Surprisingly 77% of men feel that beauty ads are very accurate.
• 17% of people wish that there were laws to regulate ads, 61% of which were men.
• In the decision making process: 21% refuse to purchase products due to brand advertising and 31% prefer to purchase products due to brand advertising.
• Target, Progressive, Pepsi, Coca-Cola and Old Spice are the top brands that people prefer based on ads.
• The top 3 reasons consumers try new products based on ads are:
o It’s a brand they recognize.
o They saw an in-store promotion.
o They had a reaction to the ad.
• 71% of people said a funny ad makes them more likely to remember a product.
• How men are portrayed in ads? As sport-obsessed, womanizing and idiotic.
• How women are portrayed in ads? Shopping-obsessed, family-oriented and promiscuous.
Gunn/Jerkens Marketing Communications is based out of Long Beach, Ca. Stop in frequently to see what’s happening, share your stories, questions and perspective.
