Archive for the ‘General Blogginess’ Category

Try Your Hand at Writing

Friday, March 5th, 2010

As I was driving to work today a terrible thought hit me like a ton of bricks hitting the pavement from a fourth-story window: are we completely abandoning the art of handwriting?

that's my handwriting!When was the last time you wrote a letter to a friend…on actual paper? Paper, you might recall, is that wonderful, tangible thing that we all used to carry around in our book bags and briefcases. We used to feel the smooth sheets between our fingers and stare sheepishly at the blank canvases, fearful that at any moment the slightest twitch of a finger could ruin a perfectly crafted letter, poem or thank you note.

Now we send eCards, update Facebook profiles and send out tweets – tap, tap, click, click, wooosh – and there it goes into the digital space! Sure, you may still pick up a pen to write a check, sign your name on a receipt and jot down some quick notes here and there, but whatever happened to the calming act of sitting down at your desk, pulling out that blank sheet of paper and watching the ink bleed permanent meditations before your very eyes.

I’m not knocking the technological/green revolution. Not by any means. I just miss having letters I can hold and seeing people’s personalities come out in the swoop of an “e” or the curves of an “s.” These handwritten pieces may not be instant, they may not be all about SEO, but they’re pretty. And I like pretty things.

And here’s one other thing to think about. If students are taking notes on computers, sending emails, updating online statues etc., then what does that mean for our hardcopy future? Will we revert back to the days when just a few gifted scholars sat in large, quiet rooms recording history and literature in leather books?

This is what I think about on my way to work. That, and how much I love coffee.

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E Pluribus Typo

Wednesday, February 17th, 2010

The 50-peso coin with Chile spelt wronglyHere at Gunn/Jerkens we take proofreading pretty seriously. Of course, we’re only human, so occasionally a typo will make it through the first round…only to be caught by the next pair of hawkeyes we have on staff. That said, we can’t help but gasp at the horrific mistake made by the Chilean mint in 2008.

“The general manager of the Chilean mint has been dismissed after thousands of coins were issued with the name of the country spelt wrongly.

The 50-peso coins – worth about 10 cents (6p) – were issued in 2008, but no-one noticed the mistake until late last year.”

Wow. Well, that’s embarrassing. Can you imagine anything worse? Maybe misspelling the name of a country on its own flag?

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Oscar Noms and Social Media

Tuesday, February 2nd, 2010

Interesting commentary here from Zennie Abraham on the Academy Awards’ lack of social media smarts.

Considering the collective movie audience and television and marketing exposure, the 2010 Academy Award Nominations Announcement Event should be the top news of the day, dominating Google Trends, Twitter top hashtags, live stream views, and with all of that, total reach. Instead, Oscar’s outdone by “Punxsutawney Phil 2010″ or “Groundhogs Day”.

Now with all due respect to Punxsutawney Phil, Zennie has a point. As of 11:50 am, this morning’s Oscar nominations are still not trending on Twitter. Part of the problem? The Oscars don’t even have a Twitter account! Come on guys. We know the jokes about how old the members of the Academy are, but really?

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Mobile Coverage Tracking Gets Smarter

Monday, January 18th, 2010

CNETSHOTIf you are in the market for a new wireless carrier, or if you’re just curious about all of those dropped calls you encounter at home, you should check out CNET. They’ve partnered with Root Wireless to compile a coverage map to show details such as signal strength or network problems.

Rather than coverage maps that are based solely on distance to a cell tower, this data was compiled from a background application that was running on consumers’ mobile devices. Coverage is also affected by terrain, number of users and several other variables, so this map more accurately reflects what you can expect to experience in your neighborhood.

Don’t trust Luke Wilson – check this out for yourself!

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Join Together to Help Haiti

Wednesday, January 13th, 2010

If you would like to help the rescue efforts for the 7.0 magnitude earthquake that struck Haiti on Tuesday, here are some resources:

Here is a blog post from Mashable listing trusted organizations that you can donate to.

The U.S. State Department has set up a system where you can text “HAITI” to “90999″ and a donation of $10 will be given automatically to the Red Cross to help with relief efforts, charged to your cell phone bill.

CNN iReport: Share this link to your Facebook friends and/or Twitter followers and encourage them to help spread it for anybody trying to get in touch with a loved one in Haiti.

If you know any registered nurses who may be interested in volunteering to provide assistance, please have them visit National Nurses United’s website. Additionally, they can follow @nationalnurses or the #haitiRN hashtag for updated information.

Collection of Twitter accounts you can follow (from http://alltop.com/):

  • @futurehaiti
  • @haitifeed
  • @melindayiti
  • @troylivesay

You can also search #HelpHaiti for updated information and some donation opportunities

The FBI sent out a press release warning against internet scams related to relief efforts. Donations to the Red Cross are always a safe way to go when donating for natural disaster relief efforts.

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‘Tis the Season to be Buying

Tuesday, January 5th, 2010

Was there a certain gift that Santa forgot to put under your tree over the holiday season? Before you go out and get it for yourself, Lifehacker compiled a calendar of the best time of the year to buy different products. Using multiple articles and sources, they put together a nice calendar to help you save some money (if you can hold out that long).

Preview Calendar from Lifehacker.com

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I’m Not Mad – I’m Just Disappointed

Sunday, December 27th, 2009

Dear AT&T,

It has come to my attention that lately you’ve been a bit of a grump about the network usage. You say you’d like for my fellow iPhone devotees and me to cool it on the data consumption. Now, while I don’t live in New York or San Francisco, the mere fact that you are taking on your biggest fans has left me, well, displeased.

Here’s the thing: you give us this wonderful toy to play with, loaded with fabulous applications, abilities and magical wonders, and then ask (not even that politely) for us to limit our playtime?! How is that fair? These folks that you’re speaking to – the ones that you say are bogging down your network with their constant usage – they’re the ones passing along the good word about AT&T. They are the ones you should be keeping happy.

What’s the deal guys? If I can’t use the phone/network and all the fantastic things that come with it, then what’s the point of paying for it in the first place?

Sincerely,

Sad & Disappointed in Long Beach

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The MOTHER of All SPAM Messages

Tuesday, December 22nd, 2009

Most of us are aware of the dangers of e-mail scams that show up in our spam folders from bogus charities or a Nigerian prince. If you are too smart for that though, you wouldn’t have benefited from Mother London’s version of spam. The London agency sent an e-mail to hundreds of people offering up $10,000 to first person to reply back to them with their name and full bank information. Watch what happens when they bring the money to an individual who actually responded to the e-mail.

How’s that for a happy ending?

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Super Bowl Ad Newbies Pull Back the Curtain

Monday, December 21st, 2009

Everyone knows that advertising during the  Super Bowl is an absurdly expensive proposition – a risk/reward gambit of epic proportions. After all, the $2 million that you spend on 30 measly seconds of airwave while one team’s coach decides whether or not to go for it on fourth and inches can be the stuff of marketing legend – or just forgotten completely.

Newcomer’s HomeAway – who will be launching a Griswold-themed campaign during Super Bowl XLIV – have given AdAge an inside glimpse at what this undertaking entails for first-time Super Bowl marketers that don’t want to fumble badly on the national stage. It’s a fascinating look at the research, planning and finger-crossing that go along with such a costly endeavor.

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Social Media and the Anti-Social Future…

Tuesday, December 1st, 2009

I can’t help but notice and I’m sure you have too, that more people prefer to write an email rather than pick up the phone these days. You’ve also probably noticed that social networks and communications sites have inundated the web in a big way. How big? Social Media has overtaken email as the most popular activity on the internet (over 17% of all web usage)!

That’s exciting – all these new discoveries and fun tools at our disposal, and even more on the way. But what does it mean for our in-person interactions?

This is so perfect!

This is so perfect!

When I was at the Web 2.0 Expo, I wasn’t surprised to see many heads down during the various seminars. Everyone was sending out tweets at a furious pace, blogging their findings and opinions, updating their statuses to reflect their exact position – it was all very cool. However, when it came to face-to-face interaction I only met two or three people that were open to chatting for a few minutes. Now, something doesn’t seem right about that. (No, I didn’t smell and my hair looked fine, so it wasn’t me…at least I don’t think.)

Folks would rather sit next to each other and text than turn their heads a degree to say hello. It’s weird and it’s kind of scary. Parties have become tweetups, client meetings have been digitized and personal relationships are made official, become complicated or end with the click of a button.

If this is the situation now, then what can we expect one, five or ten years from now? I miss the days when you could sit a table in a coffee shop and have conversations with the people around you. Now when I do that I’m just the crazy lady who talks to herself – I have to pretend like I was just answering a phone call. So tragic.

Can Social Media and our social lives find a peace between them? Can they be used for the greater good? Or are we doomed to live in a future world of tweet talk and Facebook face time?

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