Up until recently, Facebook had set some regulations with regard to how much and what type of text or copy could be included on a business page cover photo, including: no calls to action, no pricing, no contact information and no references to Facebook features such as the LIKE or share buttons.

But Facebook has made revisions to their guidelines on business page cover photos. What does this mean, you ask?

Cover photos are now allowed to include a call to action within the photo. Be sure to take advantage of this!

Here’s how the new guidelines read:

“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not included images with more that 20% text.”

Here are a few reasons why we’re so excited about these changes:

• The revised regulations allow marketers to easily generate more Facebook leads by including links to special offers and event promotions.

• You also now have the capability to better analyze how your photo impacts users by tracking how many clicks your cover photo receives.

• By sharing a product launch on your cover photo, more people are able to learn about it. Plus, this sort of exclusive information makes users more likely to visit your page.

• These new guidelines not only mean you will be able to promote your offers, products and events but also that you’ll be able to host better conversations around them. More conversations mean your content will be shown more frequently in news feeds — that’s how Facebook’s EdgeRank algorithm works — which means more leads for your company.

So it’s time to get creative with your cover photo and give people a reason to follow you!

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