When the Brookfield Homes team aspired to bring something fresh and different to their brand, they turned to Gunn|Jerkens to help bring their imaginative project to life.
We were given the opportunity to conceptualize, design, animate and execute the concept of a unique LIFEstyle Quiz to help increase Brookfield’s Facebook fan base, encourage interaction and make the home finding process fun! We’re excited to announce that our client Brookfield Homes is providing an alternative way for potential homebuyers to find their new home with the launch of the new campaign.
Introducing the Brookfield Homes LIFEstyle Quiz!
This custom-designed Facebook tab allows consumers to match their unique lifestyle to the Brookfield community that best suits their needs, offering a personalized and interactive experience.
Consumers are greeted by a series of questions to help them find their perfect home.
Whether their idea of a fun weekend is riding a bike through town. Soaking up sun at the beach. Or enjoying recreational activities in the neighborhood.
The quiz displays a community to complement any lifestyle and a fun animation to accompany each selected answer.
From lively characters to breezy palm trees and well-known cityscapes, every aspect of the animation and design reflects relevant San Diego landmarks as well as the exclusive lifestyle represented at each of the six Brookfield communities.
To view the Brookfield Homes custom Facebook tab, take the quiz or learn more about Brookfield’s San Diego homes, please visit Brookfield’s Facebook page.
Are you glued to your iPhone? Chatting, texting, emailing – you’re not the only one! Your cell phone goes everywhere you go – but it’s not just for talking! Learn to use the camera to take your best shot and get expert tips and techniques to create great photos in one relaxing weekend.
Join Scott Schilling, Mike Hall and Don Smith as they act as your guide to the Big Sur Coast while demonstrating and teaching their favorite camera and processing apps – including SlowShutter, Instagram and others. Plus, you’ll have an additional opportunity to receive training on individual and group portrait composition and posing tips.
Beginning Friday, May 4, you’ll enjoy a two-hour welcome evening presentation. Then May 5-6, you will have the opportunity to participate in 10 additional hours of instruction, presentations and training focusing on everything from vision to composition to balance when shooting pictures using your iPhone.
Once you’ve gathered a few tips and tricks, you’ll have ample time to practice your new skills with daily sunrise and sunset shoots in three scenic locations along the Big Sur coastline, including Point Lobos State Reserve and Garrapata State Park. Then, spend your evenings touring the Carmel and Greater Monterey areas – where you can relax, dine and more!
Whether you’re a beginner wanting to take everyday snapshots or an intermediate level photographer wanting to get creative with your mobile images, this workshop is guaranteed to show you just how powerful and creative your cell phone really is! So, grab your iPhone and spend one incredible getaway weekend learning to make your iPhone photos as cool as your phone!
For more information or to reserve your spot at the iPhone Photo Workshop, REGISTER HERE.
With 2012 here in full force, it’s once again the start of a very special season. It’s been a while since we celebrated, but this week we finally got together to celebrate not one but two G|J birthdays!
Kevin and Jen F. blew out the candles at this week’s birthday social–and with cream cheese-frosted Victorian white lace cake and mountains of fruit, it was definitely a great time!
One of the biggest surprise new social platforms of 2011 has to be Pinterest. In fact, the innovative social space is one of the top ten most visited social networks today.
What is Pinterest? Pinterest is a simple image-based platform that allows users to create their own category boards on which relevant photos can be posted and shared. Users can also post photos to other people’s boards and follow other users based on similar interests like fashion, gardening or art design, for example.
Brands are also finding Pinterest to be a valuable tool to further connect with their consumer audiences. Here are 5 brands to keep an eye on that are leveraging the new social site to boost their fan engagement:
Since 1986, Gunn|Jerkens’ award-winning client Pacific Dimensions, Inc. has designed and completed more than 1,000 environments within the residential and commercial development industry. From living and working to learning and enjoyment, each design has been carefully created to fit the needs of the customer and maximize functionality and beauty. Under the leadership of President and CEO Jennifer Elling, the company has showcased its work in Egypt, Mexico, China and the United States.
Recently, a top-name blogger from one of the most-read home and garden blogs, Centsational Girl, toured two of Pacific Dimensions’ model home projects. The outcome of this impromptu visit was a blog story dedicated to the tour experience and the elements of each room in the models that were most exceptional. Now Pacific Dimensions’ work is showcased to all the blog’s readers and across the internet – and that’s the marketing power of a great product!
To read the full Centsational Girl blog story about Pacific Dimensions, Inc.’s two design projects, click here.
Want to view more of the design work by Pacific Dimensions, click here.
Earlier this year we had the opportunity to work with our client Shapell Homes on a unique concept to showcase their green features.
G|J collaborated with Shapell Homes to develop an innovative green/sustainable presentation within the Sage at Plum Canyon Ranch model complex. The eye-catching storefront design is filled with a multitude of energy-saving solutions that allow visitors to preview the products and eco-savings found in each new home.
Now, we’re excited to announce that the Sage at Plum Canyon Ranch community has been named Green Home Builder Magazine’s 2011 Community of the Year!
Congratulations to the Shapell team! Thank you for allowing G|J to think outside of the box – while delivering the money-saving and eco-friendly message.
We recently celebrated the season at the annual Gunn|Jerkens Holiday Extravaganza! Each year Linda surprises us with some sort of amazing adventure that is guaranteed to be both fun and sentimental – and this year was no exception!
For this holiday season, we all headed over to Wokcano Restaurant & Lounge in downtown Long Beach. After we all sat down, it was decided the time was right to give Linda her holiday gift. Wanting to do something new and creative, the G|J team spent several weeks before the party carefully planning, designing and producing a special project we knew Linda was sure to love. What was it you ask?
Collectively, we wrote, illustrated and produced a story book based on the classic fairytale Snow White & the Seven Dwarves. The G|J version is called Snow Gunn & the 13 Dwarves!
In it, we recount the history and growth of Gunn|Jerkens as well as the important roles we each play as team members here.
Linda was shocked and thrilled at the thoughtfulness that went into the gift. Touched by the gesture, she definitely cried tears of happiness, which made all the work well worth the effort!
After gift-giving, everyone enjoyed a scrumptious feast. It was a fantastic holiday party filled with great conversation, good food and even better memories!
Wishing everyone Happy Holidays from the G|J team!
It’s that festive time of year, which means advertisers are pulling together their best holiday campaigns. Just in case you haven’t seen them, here are a few of the season’s best!
Game On, Santa
In this Best Buy commercial, it looks like Santa has a little competition!
Chorus
Target gives new meaning to Christmas carolers.
Elf Yourself
Ever wonder what your family would look like if you were all elves? Wonder no more (thanks to OfficeMax). Click here!
Rebecca Black Friday
Kohl’s uses one of the year’s most popular songs to promote holiday shopping.
Believe
Macy’s is using Augmented Reality for a fully-integrated campaign that runs across mobile, tablet, web and Facebook platforms–or so we believe. Check it out here!
Have you seen any great holiday campaigns? Let us know!
Today we celebrated the very special birthday of one of our account executives – Meredith! In honor of her day, we chowed down on Greek food from G|J’s favorite local restaurant and the feast was rounded off with a scrumptious strawberry shortcake.
Topics of conversation this afternoon included Meredith’s birthday plans, gyro meat, Javier’s restaurant and turtles with personality among other things!
The entire G|J team wants to wish Meredith a very happy birthday! Thank you for everything you do. We appreciate you.
Gunn|Jerkens recently launched D.R. Horton’s successful “Grab the Deal” sales campaign. More than 24 D.R. Horton communities throughout southern California participated in the three-day event resulting in record-breaking home sales.
The integrated marketing campaign included print, online and radio components (Listen to the Grab the Deal Radio Spot) and noticeably increased both on-site and web traffic.
Congratulations to the entire D.R. Horton Southern California team on a successful sales event.
Gunn/Jerkens Marketing Communications is based out of Long Beach, Ca. Stop in frequently to see what’s happening, share your stories, questions and perspective.
