Archive for the ‘General Blogginess’ Category

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Reduce, Reuse and Recycle!

Tuesday, November 15th, 2011

Today is America Recycles Day! Since 1997, people throughout the US have been joining forces on November 15 to celebrate the efforts of recycling! Today is our day to promote, educate and motivate the world to see what we can accomplish!

Here are some interesting facts we found out about recycling:

  1. Recycling one aluminum can saves enough energy to power a TV for three hours (equal to a half gallon of gasoline!)
  2. If we recycled all of our newspapers, we could save around 250,000,000 trees per year
  3. Each month we discard enough glass bottles and jars to fill a large skyscraper, and they are all recyclable!
  4. The US is the biggest producer of the world’s trash, clocking in at 1,609 pounds per person per year (That’s 5% of the world’s people generating 40% of the world’s waste)
  5. Recycling plastic saves twice as much energy as burning it in an incinerator

For more interesting facts, click here!

So whether it’s reusing paper, recycling a can or teaching others, make sure you do your part to recycle today, tomorrow and the next!

To find out how you can get involved, check out the official America Recycles Day page!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

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Now This Is Fresh!

Friday, November 11th, 2011

Gunn|Jerkens was recently tasked with creating a new campaign to promote Olson Homes’ new home community – Citrus Walk in Covina, CA.

The campaign, Now This Is Fresh, was quickly crafted and executed based on three key attributes possessed by the Citrus Walk community that make it fresh, new, innovative and cool. The first is that the community itself boasts new architecture in a location encompassed by the quaint and historical downtown Covina surroundings. Citrus Walk provides for an experience of fresh, innovative design, that offers a new take on in-town living.

The convenient location of Citrus Walk also makes it fresh! Here, you can park your car and visit walking-close restaurants, cafés, parks, Starbucks and the Farmer’s Market. And yet, you can still easily hop on the freeway or Metrolink, which makes commuting a convenient solution no matter which direction you’re traveling. Living closer to the things you need and love makes living at Citrus Walk a fresh approach to life.

Citrus Walk also offers homeowners a fresh opportunity to own a new home. With a price that’s right, interest rates that are low and tax benefits that can’t be beat, owning a new home at Citrus Walk gives residents the pride of knowing they’re building a fresh future.

The G|J team developed a strategic plan to ensure that the fresh campaign was shared in as many places possible to drive qualified leads from the target market to the new townhome community. This was a multi-platform campaign that integrated traditional, digital and social media tools to spread the word about the great value and lifestyle available at Citrus Walk.

Within just a few days of the campaign launch, Citrus Walk saw increased web and on-site traffic and, most importantly, an increase in home sales!

We’re grateful to work with such a wonderful client and look forward to creating many more campaigns for Olson Homes!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

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Posted in Around the Office, Branding, Consider This, General Blogginess, Our Neck of the Woods, Uncategorized | 1 Comment »

The Hunt Is On!

Monday, November 7th, 2011

Gunn|Jerkens recently launched a special campaign for our client, Newhall Land and their master-planned community of Valencia, California. In an effort to engage the Valencia Facebook fans and showcase some of the community amenities, we asked users to participate in the Awesome Scavenger Hunt!

Running for a total of eight weeks, the hunt presents a new clue each week, which is posted to the Valencia Facebook page. And each clue has fans and residents visiting some of the places Valencia is most known for.

Fans were encouraged to hone their Facebook skills and get ready to snap some pics for their chance to win. Prizes range from Starbucks, iTunes, American Express and Westfield Mall gift cards to the grand prize of the winning fan’s choice: either a spa day or a special date night for two.

This campaign is a win-win for both the Facebook fans and the client. The fans, of course, get their chance to win some awesome prizes and the client receives targeted user-generated content promoting their community from the best marketers they have – their residents!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

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Posted in Around the Office, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »

Happy Birthday, Amanda!

Tuesday, October 25th, 2011

The round of fall birthday celebrations continued today as the Gunn|Jerkens team wished Amanda a happy birthday!

Everyone celebrated at the G|J office with a plentiful lunch of assorted Greek food rounded out with slices of strawberry shortcake and fresh fruit. It was delicious! Table topics for the occasion focused on Amanda’s birthday plans, fabulous restaurants in the Long Beach area to try out and things to see and do if you happen to be visiting Des Moines, IA anytime soon.

HAPPY BIRTHDAY, AMANDA!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

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Posted in Around the Office, Consider This, General Blogginess, Our Neck of the Woods, Uncategorized | No Comments »

The Dive of a Lifetime

Tuesday, October 25th, 2011

Someone once said, “If riding in an airplane is flying, then riding in a boat is swimming. If you want to experience the element, then get out of the vehicle.” That’s exactly what Gunn|Jerkens team member Laura did this weekend!

Laura has always wanted to skydive and after watching others do it for some time, she finally had to give it a try herself and make it happen. This past Saturday, Laura braved it out with her best friend and showed up with her adventure hat on for an early morning appointment at Skydive Elsinore.

Laura prepared for her dive, in which she would be attached to her tandem instructor, with an hour of training that walked her through the process of exiting the aircraft from above, how to properly arch her body during the freefall and how to pull the ripcord at just the right altitude.

Jumping from a cruising altitude of 12,500 feet, Laura was given the option to simply jump out of the plane or to try a dive. Laura says, “For some strange reason, I chose to go all out and dive!” With a freefall that lasted about 60 seconds and a parachute glide for over seven minutes, Laura says this was “one of the most exhilarating and exciting experiences, and surprisingly, I remained quite calm!”

Skydiving may not be everyone’s preferred extreme sport of choice, but Laura encourages anyone who wants to try it out to do so. One thing is certain – this is one adventure that is guaranteed to be the thrill of a lifetime!

Here’s a bit of G|J trivia. Laura isn’t the first G|J team member to take the plunge. Can you guess who else in the office has tried skydiving before?

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

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Posted in Around the Office, Consider This, General Blogginess, Our Neck of the Woods, Uncategorized | No Comments »

Happy Boss’s Day!

Monday, October 17th, 2011

Today was a big day here at Gunn|Jerkens! In case you don’t know, yesterday was National Boss’s Day, so we took today to celebrate Linda!

We’d actually been preparing for this day for weeks, and it all began with a passing joke. A few weeks ago, after Linda left for a meeting, all of us here in the office got together to try to figure out what to do for Boss’s Day. Someone jokingly mentioned doing confessions like a reality show, and the rest is history.

The whole G|J team (minus Linda!) put their brains together to come up with a fun, witty and personal video that captured the energy of the office and poked fun at some of Linda’s most memorable idiosyncrasies–all in a loving and thankful way of course! Each of us recorded a confessional as well as office footage that related to our confessions. We all had so much fun sneaking around and setting everything up, and we couldn’t wait to show it to Linda!

We brought Linda into the conference room this morning for her big surprise, and I think it’s safe to say she loved it! Everyone crowded around as she cried tears of joy and laughter while watching our boss tribute. I think I can speak for everyone when I say that today was something special for the whole G|J team.

Happy Boss’s Day, Linda! Thanks for being such a great boss. We were all thrilled to make our video for you!

Enjoy our Boss’s Day video!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

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Running In the LBC!

Tuesday, October 11th, 2011

Last Sunday, the G|J team participated in the 2011 Long Beach International City Bank ICB Marathon & Half Marathon! We were all so excited about participating in this event as a group, and we even created special t-shirts to mark the occasion.

Pre-race:

Most of us were participating for the team-building efforts and for exercise, but there were a few who are a bit more serious about running and wanted to break their personal records.

Post-race:

We want to send out a special congratulations to Stacey, who in her first full-marathon attempt, managed to outrun almost everyone else in the race. We just found out that Stacey actually finished her marathon with a final time of 3:17:33! Pacing at an average of 7:33 per mile, Stacey came in 115th place overall, 15th out of 1,206 women and 2nd out of 83 runners in her age group!

We had a great time, captured some good pictures and can’t wait to try it again next year.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

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Happy Birthday to Jen H!

Friday, October 7th, 2011

Leaves are getting ready to fall, the days are getting shorter and, of course, we’re rolling out another round of birthdays at Gunn/Jerkens! Today we were lucky enough to celebrate Jen H’s birthday!

Everyone here at the G/J office got together in honor of Jen’s special day for a grand feast of delicious Greek food, red velvet cake and tasty fruit! In addition to Jen’s birthday, our upcoming Sunday marathon/half-marathon/5K race was a big topic of conversation at the table. It will be the first race for many of us, and we’re happy to do it together as a group!

HAPPY BIRTHDAY, JEN!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

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Remembering Steve Jobs

Thursday, October 6th, 2011

Yesterday was a sad day for the world of technology and innovation. Apple’s co-founder, former CEO and creative mastermind, Steve Jobs,  passed away at 56 years old. Steve was responsible for some of the greatest technological achievements of our time. I think it’s safe to say that you would be hard-pressed to find someone who has not been impacted by his passion, ingenuity and accomplishments.

In honor of Steve’s passing, we’d like to recap a bit about his life, his energy and his vision.

Steve co-founded Apple in 1976 with the goal of changing the world. He saw the digital universe as the new frontier, and he was determined to map out his own distinct path. Before long, he and his Apple team successfully launched one of the first lines of personal computers, and in the 1980s, introduced the Macintosh computer to the world.

After leaving Apple for several years, Jobs became heavily involved in Pixar and NeXT Computer. With a fresh start, Jobs felt re-energized and found a new creative tap, which led to bolder ideas and some of the greatest technological products of our era.

Jobs rejoined Apple in 1997 and the creativity quickly followed. Apple soon became one of the most valuable companies in the world, turning out revolutionary products such as the iMac and iPod, and more recently, the iPad and iPhone.

Without Jobs, the world would be a very different place. His ideas inspired, created and moved, and his legacy will live on long after his passing. What do you remember Jobs for most?

We leave you with an inspirational quote from the man himself:

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

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Posted in General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology | 1 Comment »

Hi There, Neighbor!

Wednesday, September 28th, 2011

Today is National Good Neighbor Day! Every year on September 28, we’re encouraged to express our thankfulness for neighbors we’ve had in the past and present, whom we’ve forged relationships with and whom have impacted our lives on even the simplest levels.

Unfortunately, with the fast-paced nature of our world today, many people go years without ever introducing themselves to those living adjacent to them. In fact, in a study compiled by the White Pages, fewer than half of Americans know who their neighbors are. Do you know who your neighbors are?


The great thing about having neighbors is that there are many little things you can do to let them know you care, without spending a tremendous amount of time or effort. By using a few simple gestures, you can make an impact in the way they view you, and you may just find a couple of friends living right next door!

3 things you can do to celebrate National Good Neighbor Day 2011

  1. Smile and wave the next time you see them pulling in or out of the driveway.
  2. Offer your assistance if they ask for your help. Better yet, ask them if they need your help before they ask you.
  3. Invite them over. Take a few minutes out of your day to eat some appetizers and get to know them better. Who knows! You may even have some common interests!

We want to thank all of you for being good neighbors and for reading and sharing our posts with your friends and neighbors. Be sure to pay it forward and spread the word about National Good Neighbor Day 2011.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

What can you do today to show that you’re a good neighbor? Share your ideas here.

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