General Blogginess « Smoking Gunn

Archive for the ‘General Blogginess’ Category

Vine = Hot

Friday, March 1st, 2013

If you haven’t heard about the Vine app, then you need to check this out. It’s fun and easy to use – what more could you ask for?

Vine is like an Instagram for video. It creates neat little clips that can only be 6 seconds long. You just start and stop recording by tapping the screen, which creates awesome stop-motion animation and friendly competition between friends. It’s social, creative and quick!

This app allows you to feel like you are participating in a historic and global effort to document human life!

One reasons Vine will thrive is because it has Twitter as a parent! And did you know that Vine is currently number four in the app store?

Well, enough reading – get out there, download it and try it out for yourself. And for the month of March get creative with this Vine A Day Challenge.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

Share and Enjoy:

Tags: Facebook, Gunn/Jerkens, Instagram, Pinterest, Twitter, Vine
Posted in Around the Office, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »

Getting Personal

Friday, February 22nd, 2013

Our relationships with brands are more personal than ever before in history. It’s all about individuals and what they need, not about the products the brand wants to show off. And we all want to be recognized as individuals with personal opinions by each brand we come in contact with on a daily basis.

For almost a decade now, consumer expectations have grown exponentially. And the evolution of each of these needs has helped to propel the rise in social and mobile media available.

Today’s consumer engages in six behaviors that lead to a purchase: openness, realizing wants or needs, learning and education, seeking ideas and inspiration, research and vetting and, finally, post-purchase evaluation.

This loop-like model moves consumers from behavior to behavior, resembling a spider’s web and always connecting things to our wants, needs and desires.

Marketers who understand this complex and continually evolving system while adding perceived value to their advertised products and services will be more successful in keeping their brand top of mind with the targeted consumer base.

Because – remember – it’s all about the people!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and Pinterest and LIKE us on Facebook.

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Tags: Consumer Behavior, Facebook, Gunn/Jerkens, Pinterest, Purchasing Cycle, Twitter
Posted in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »

G|J Does the Harlem Shake

Friday, February 15th, 2013

You didn’t really think we were going to miss out on all this Harlem Shake action, did you? What do you think – is this new dance craze going to catch on?

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and Pinterest and LIKE us on Facebook.

Share and Enjoy:

Tags: Facebook, Friday Viral Video, Gunn/Jerkens, Harlem Shake, Pinterest, Twitter
Posted in Around the Office, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »

A Digital Valentine’s Day

Thursday, February 14th, 2013

Love is running through the digital air and it’s coming your way. Valentine’s doesn’t have to be about having a significant other. It’s easy to spread love by simply telling people like your friends or family that you love them, and this year social media is making it that much easier!

Here are some digital tips for your Valentine’s Day:

Clean up your news feed. Nothing gets you down more than someone else’s negativity. All you have to do is click the delete button and we promise you’ll feel-better instantly.

Create a Valentine’s playlist. Now’s the time to create a Spotify playlist of feel good, fun-loving songs and share it with the ones you care about.

Pin your heart out. Pinterest is an easy way to see everything you love all in one place. With a vision board, you’ll easily be reminded about what it is that makes you happy.

Post positive messages. A great quote or a fun picture is the best way to truly make Valentine’s Day a day of love.

Connect with others. Sending out an email to a long-lost friend or giving your grandparents a call is a sure way to make everyone feel good.

With all of these tips, we know that you will go out there and celebrate Valentine’s Day the way it deserves to be celebrated.

Don’t believe love can be found and shared in the digital space? See how digital love is thriving and check out this cute story about a couple who fell in love over Instagram!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and Pinterest and LIKE us on Facebook.

Share and Enjoy:

Tags: Facebook, Gunn/Jerkens, Instagram, Pinterest, Twitter
Posted in Around the Office, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | 1 Comment »

Instagram Feed Is Now on the Web

Friday, February 8th, 2013

It’s finally happened! Now we can see everything that’s taking place on Instagram live on the web. You no longer have to grab your phone to check out what’s happening or to like your best friend’s lunch photo; now all you need to do is sit back and browse online.

It was announced this past Tuesday that, when you log on to your Instagram account online, you’ll be able to see everything that your phone sees in the photo feed – but bigger! There are still a number of differences between the online and mobile versions, but we think this is a step in the right direction for the photo-sharing app.

Online – you can’t upload photos or add filters, but you can like and comment on them. Just don’t expect to see the little orange popup that lets you know how many people have liked or commented on your photos. We hope this will be an added feature in the next Instagram update.

However, online photos instantly stream to your page in real-time without ever having to refresh the webpage!

What do you think of Instagram online? Share with us.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and Pinterest and LIKE us on Facebook.

Share and Enjoy:

Tags: Facebook, Gunn/Jerkens, Instagram, photos, Pinterest, Twitter
Posted in Around the Office, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »

The Signs Are Pointing Up!

Friday, February 1st, 2013

To make sure that the new and inspiring Gunn|Jerkens office looks as cool and characteristically G|J on the outside as it does on the inside, the final touches were recently added to the new building with the installation of the company name on the front of the building and above the entry door. Work crews bravely rose to the 2^nd floor and perfectly placed our name for all to see.

With the final details now completed, be sure to look for our building when you come to visit, just make sure to look up.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and Pinterest and LIKE us on Facebook.

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Tags: Facebook, Gunn/Jerkens, G|J World Headquarters, Pinterest, Signage, Twitter
Posted in Around the Office, Consider This, General Blogginess, Uncategorized | No Comments »

Time to Stand Out!

Friday, January 25th, 2013

Facebook page visibility is hard to come by these days. And we’re always looking for ways to increase our chances of being seen.

The news feed is becoming an increasingly competitive marketing space that can be used to your advantage, but you’re going to have to fight for it!

Here are a few tips that we believe will help you out.

Post Engaging Content

The better your content, the more interaction you are going to get, which means that more people will see your posts! Keep track of what types of posts people are viewing, clicking on, liking and commenting on and then post more like that.

Use Images and Video

With a pop of color, videos and photos stand out more than your standard text updates. Statistics show that photos get 120% more engagement.

Determine the Best Days and Times to Post

This will always depend on who makes up your fan base. Be aware of who your target audience is and what days and times that they are most likely to go on Facebook. Try posting at different times of the day for a few weeks to determine when your page gets the most interaction and then create a posting schedule based on that data.

Promoted Posts

Increase the visibility of your posts by promoting them for a designated length of time with a minimal expense. Promoted posts and sponsored stories can be created for as little as $5 to generate more exposure among your fans and their Facebook networks.

Keep It Short

Posts between 100-250 characters get 60% more LIKES, comments and shares than longer posts. People like getting their information quickly!

With these tips in mind, your Facebook page will frequently be making an appearance in people’s news feeds just the way you want it to!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and LIKE us on Facebook.

Share and Enjoy:

Tags: Engagement, Facebook, Gunn/Jerkens, Twitter, Visibility
Posted in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »

January Birthday Fun

Friday, January 18th, 2013

It was our first birthday celebration here at G|J World Headquarters! We all enjoyed celebrating in the new conference room with enough space for everyone.

With an assortment of sushi, rice and miso soup, everyone was having a great time laughing and talking about what’s going on in our world today. And when the music system started bumping Avicii Levels, we couldn’t help but sing and dance along. It truly was a party in here!

Katie, Kevin and Jen were excited to share their birthday month together! And, as you can see they love having fun together too.

Happy birthday January friends. We all hope you have a great year!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and LIKE us on Facebook.

Share and Enjoy:

Tags: Facebook, Gunn/Jerkens, Jen's birthday, jennifer fidelman, Katie's Birthday, Kevin's Birthday, Twitter
Posted in Around the Office, Consider This, General Blogginess, Uncategorized | No Comments »

Archive for the ‘General Blogginess’ Category

The Signs Are Pointing Up!

January Birthday Fun

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