Archive for the ‘New Media’ Category

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Blah. Blah. Blah. Ad Lands YuMe at Top of AdAge Chart

Tuesday, June 4th, 2013

Over the past several months, Gunn|Jerkens has had the opportunity to work with independent digital video brand advertising leader YuMe to elevate their brand.

In the March 18 issue of Advertising Age® Magazine, a leading global source of news, intelligence and conversation for marketing and media communities, YuMe’s bold “Blah. Blah. Blah.” ad not only managed to catch the eye of readers but also make a memorable impression. The ad ranked number one among the issue’s advertisements, beating out several major competitors and tying with Disney Junior, with 72% total recall.

Additional ads that scored in the top ten include AT&T AdWorks, Disney Channel, eBay, Adobe, Disney XD, Disney Media Sales and Marketing, Travel Channel and Exact Target.

We’d like to congratulate the entire YuMe team on such a successful campaign!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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Posted in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »

A Socially-Savvy Mother’s Day

Friday, May 10th, 2013

Celebrate Mother’s Day socially this Sunday. Your mom will love having her own personal media campaign created just for her!

Send her a digital card and virtual flowers. E-cards are customizable and you can send them in an instant. Check out Blue Mountain or American Greetings to find the perfect card for your mom. Digital roses or daises will last a long time – look at Virtual Flowers.

Throw your mom a surprise Mother’s Day brunch using an evite or Facebook event. Go green and broadcast the event to everyone who should be in the know. This will show your mom just how special she really is!

A heartwarming YouTube video is a great gift. Whether it’s a collage of old family photos, a reading of her favorite poem or just a quick clip of you saying “Happy Mother’s Day,” this will be something she will always remember.

Moms always love pictures and a Flickr account is a great way to collect her favorite photos in one place. Your mom will appreciate the organized way to search family photos.

Use Groupon to get your mom a day at the spa. This website has great deals when it comes to finding luxurious gifts.

Does your mom love using her Kindle or iPad? A subscription to her favorite magazine or newspaper would be such a fun and unique gift. This will definitely make her feel socially savvy.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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Posted in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »

2013: The Laughs We Remember So Far

Monday, April 22nd, 2013

We’re only a few months into 2013, but there have already been a number of commercials that have brought us some big laughs here in the office or inspired us to dream bigger than before. So we thought we’d share just a few of our favorites with you!

California Lottery Powerball TV Commercial – Snowfall

Powerball came to California this April. With jackpots starting at $40 million, it’s your chance to dream big, really big…and this commercial begs the question, if you won Powerball, what would you do?

Old Spice Pure Sport TV Commercial – Shower

Freshness is a man’s ticket to ultimate success. Or it might cause extremely expensive property damage.  No matter what – we’re convinced that something will definitely happen when you shower with new Old Spice bar soap.

Kmart TV Commercial – Ship My Pants

This ad is a promotion for a free-shipping feature available to Kmart’s Shop Your Way customers on 65 million products if they can’t find them in Kmart stores. The commercial uses wordplay in a crude joke that has resonated with the masses.

Taco Bell Super Bowl Commercial – Viva Young

This commercial tells the story of a group of retirement residents who sneak out and hit the town doing all kinds of crazy things, from swimming and dancing to getting tattoos and eating at Taco Bell.

Samsung Galaxy Note II TV Commercial – The Next Big Thing

Featuring Seth Rogan and Paul Rudd, this ad shows the two actors offering competing pitches to see who will represent The Next Big Thing for Samsung. Of course, from this point on they go into taking jabs at each other.

Now that we’ve shared our favorite commercials from 2013 to date, share your favorites with us in the comments below!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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Posted in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »

Pinterest + Business

Friday, April 12th, 2013

A successful business needs to have loyal relationships with its customers and clients.

Here is a list of four simple ways you can use Pinterest to make connections and show your value as a company.

Tell your company’s story.

This helps you establish credibility and create personal connections. The best place to start is with your company’s history. Pin images of past ad campaigns and products. This will also help show the growth and evolution of your work. Show office parties and behind-the-scenes photos and other important moments that are meaningful to your company. Remember, don’t be afraid to show a sense of humor!

Recognize your loyal customers.

A great way to do this is by using a guest pinner. This gives your followers and customers a chance to share and contribute their own thoughts and ideas about your brand. And guest pinners will be excited to share the news with their friends.

Make your boards a resource.

This is the best place to put your customers and clients first. Be sure to feature your own products in addition to helpful projects, inspiration and instructions from other websites, blogs and Pinterest boards.

Verify pins before you share them.

One of the biggest pains we’ve found is liking a pin that doesn’t link back to the original source! Without a link, your pin loses value and actually can discourage users from re-pinning your content.

Pinterest is a social media platform that builds connections and trust in a visual way. Why not connect with your clients and customers on all levels? Enjoy pinning!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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Posted in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | 2 Comments »

New Guidelines for Facebook Cover Photos

Friday, April 5th, 2013

Up until recently, Facebook had set some regulations with regard to how much and what type of text or copy could be included on a business page cover photo, including: no calls to action, no pricing, no contact information and no references to Facebook features such as the LIKE or share buttons.

But Facebook has made revisions to their guidelines on business page cover photos. What does this mean, you ask?

Cover photos are now allowed to include a call to action within the photo. Be sure to take advantage of this!

Here’s how the new guidelines read:

“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not included images with more that 20% text.”

Here are a few reasons why we’re so excited about these changes:

  • The revised regulations allow marketers to easily generate more Facebook leads by including links to special offers and event promotions.
  • You also now have the capability to better analyze how your photo impacts users by tracking how many clicks your cover photo receives.
  • By sharing a product launch on your cover photo, more people are able to learn about it. Plus, this sort of exclusive information makes users more likely to visit your page.
  • These new guidelines not only mean you will be able to promote your offers, products and events but also that you’ll be able to host better conversations around them. More conversations mean your content will be shown more frequently in news feeds — that’s how Facebook’s EdgeRank algorithm works — which means more leads for your company.

So it’s time to get creative with your cover photo and give people a reason to follow you!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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Posted in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Uncategorized | 1 Comment »

They’re Just Not That Into You

Friday, March 29th, 2013

Are your Facebook fans just not that into you? You may have a super cool brand and a large following, but engagement on your page may not be ideal… well, here’s why!

  1. Branded imagery. You might have too much overly branded content on your page. Don’t make your posts your advertisements – instead, use images to create a conversation and entice people to want to talk to you. Also, make sure your imagery is share-worthy to improve your viral reach.
  2. Product reviews. Humanize your brand! Share how well your company, product or service offering has done – but make sure you communicate this information in a conversational manner, not in the form of a formal PR-like story.
  3. Posting frequency. You want to stay at the top of your fans’ minds, but you don’t want them to get tired of seeing your messages. Post compelling content once or twice a day. Also, remember to keep your posting time as consistent as possible.
  4. Responsiveness. Your fans are looking to converse with you, so a generic thank you doesn’t cut it!

Bonus Tip: Ask for LIKES and shares. You can easily do this by adding a call to action that solicits this type of engagement from your fans!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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Vine = Hot

Friday, March 1st, 2013

If you haven’t heard about the Vine app, then you need to check this out. It’s fun and easy to use – what more could you ask for?

Vine is like an Instagram for video. It creates neat little clips that can only be 6 seconds long. You just start and stop recording by tapping the screen, which creates awesome stop-motion animation and friendly competition between friends. It’s social, creative and quick!

This app allows you to feel like you are participating in a historic and global effort to document human life!

One reasons Vine will thrive is because it has Twitter as a parent! And did you know that Vine is currently number four in the app store?

Well, enough reading – get out there, download it and try it out for yourself. And for the month of March get creative with this Vine A Day Challenge.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.

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Getting Personal

Friday, February 22nd, 2013

Our relationships with brands are more personal than ever before in history. It’s all about individuals and what they need, not about the products the brand wants to show off. And we all want to be recognized as individuals with personal opinions by each brand we come in contact with on a daily basis.

For almost a decade now, consumer expectations have grown exponentially. And the evolution of each of these needs has helped to propel the rise in social and mobile media available.

Today’s consumer engages in six behaviors that lead to a purchase: openness, realizing wants or needs, learning and education, seeking ideas and inspiration, research and vetting and, finally, post-purchase evaluation.

This loop-like model moves consumers from behavior to behavior, resembling a spider’s web and always connecting things to our wants, needs and desires.

Marketers who understand this complex and continually evolving system while adding perceived value to their advertised products and services will be more successful in keeping their brand top of mind with the targeted consumer base.

Because – remember – it’s all about the people!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and Pinterest and LIKE us on Facebook.

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Posted in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »

G|J Does the Harlem Shake

Friday, February 15th, 2013

You didn’t really think we were going to miss out on all this Harlem Shake action, did you? What do you think – is this new dance craze going to catch on?

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and Pinterest and LIKE us on Facebook.

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A Digital Valentine’s Day

Thursday, February 14th, 2013

Love is running through the digital air and it’s coming your way. Valentine’s doesn’t have to be about having a significant other. It’s easy to spread love by simply telling people like your friends or family that you love them, and this year social media is making it that much easier!

Here are some digital tips for your Valentine’s Day:

Clean up your news feed. Nothing gets you down more than someone else’s negativity. All you have to do is click the delete button and we promise you’ll feel-better instantly.

Create a Valentine’s playlist. Now’s the time to create a Spotify playlist of feel good, fun-loving songs and share it with the ones you care about.

Pin your heart out. Pinterest is an easy way to see everything you love all in one place. With a vision board, you’ll easily be reminded about what it is that makes you happy.

Post positive messages. A great quote or a fun picture is the best way to truly make Valentine’s Day a day of love.

Connect with others. Sending out an email to a long-lost friend or giving your grandparents a call is a sure way to make everyone feel good.

With all of these tips, we know that you will go out there and celebrate Valentine’s Day the way it deserves to be celebrated.

Don’t believe love can be found and shared in the digital space? See how digital love is thriving and check out this cute story about a couple who fell in love over Instagram!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and Pinterest and LIKE us on Facebook.

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