Archive for the ‘Uncategorized’ Category

What’s Your LIFEstyle?

Monday, January 30th, 2012

When the Brookfield Homes team aspired to bring something fresh and different to their brand, they turned to Gunn|Jerkens to help bring their imaginative project to life.

We were given the opportunity to conceptualize, design, animate and execute the concept of a unique LIFEstyle Quiz to help increase Brookfield’s Facebook fan base, encourage interaction and make the home finding process fun! We’re excited to announce that our client Brookfield Homes is providing an alternative way for potential homebuyers to find their new home with the launch of the new campaign.

Introducing the Brookfield Homes LIFEstyle Quiz!

This custom-designed Facebook tab allows consumers to match their unique lifestyle to the Brookfield community that best suits their needs, offering a personalized and interactive experience.

Consumers are greeted by a series of questions to help them find their perfect home.

Whether their idea of a fun weekend is riding a bike through town.  Soaking up sun at the beach. Or enjoying recreational activities in the neighborhood.

The quiz displays a community to complement any lifestyle and a fun animation to accompany each selected answer.

From lively characters to breezy palm trees and well-known cityscapes, every aspect of the animation and design reflects relevant San Diego landmarks as well as the exclusive lifestyle represented at each of the six Brookfield communities.

To view the Brookfield Homes custom Facebook tab, take the quiz or learn more about Brookfield’s San Diego homes, please visit Brookfield’s Facebook page.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

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A Picture-Perfect Match!

Thursday, January 26th, 2012

Are you glued to your iPhone? Chatting, texting, emailing – you’re not the only one! Your cell phone goes everywhere you go – but it’s not just for talking! Learn to use the camera to take your best shot and get expert tips and techniques to create great photos in one relaxing weekend.

Join Scott Schilling, Mike Hall and Don Smith as they act as your guide to the Big Sur Coast while demonstrating and teaching their favorite camera and processing apps – including SlowShutter, Instagram and others. Plus, you’ll have an additional opportunity to receive training on individual and group portrait composition and posing tips.

Beginning Friday, May 4, you’ll enjoy a two-hour welcome evening presentation. Then May 5-6, you will have the opportunity to participate in 10 additional hours of instruction, presentations and training focusing on everything from vision to composition to balance when shooting pictures using your iPhone.

Once you’ve gathered a few tips and tricks, you’ll have ample time to practice your new skills with daily sunrise and sunset shoots in three scenic locations along the Big Sur coastline, including Point Lobos State Reserve and Garrapata State Park. Then, spend your evenings touring the Carmel and Greater Monterey areas – where you can relax, dine and more!

Whether you’re a beginner wanting to take everyday snapshots or an intermediate level photographer wanting to get creative with your mobile images, this workshop is guaranteed to show you just how powerful and creative your cell phone really is! So, grab your iPhone and spend one incredible getaway weekend learning to make your iPhone photos as cool as your phone!

For more information or to reserve your spot at the iPhone Photo Workshop, REGISTER HERE.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

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5 Brands Using Pinterest to Watch

Friday, January 20th, 2012

One of the biggest surprise new social platforms of 2011 has to be Pinterest. In fact, the innovative social space is one of the top ten most visited social networks today.

What is Pinterest? Pinterest is a simple image-based platform that allows users to create their own category boards on which relevant photos can be posted and shared. Users can also post photos to other people’s boards and follow other users based on similar interests like fashion, gardening or art design, for example.

Brands are also finding Pinterest to be a valuable tool to further connect with their consumer audiences. Here are 5 brands to keep an eye on that are leveraging the new social site to boost their fan engagement:

  1. Nordstrom
  2. Whole Foods
  3. Better Homes & Gardens
  4. West Elm
  5. The Travel Channel

Check out each company’s Pinterest board to help gather ideas for how your brand can use this new social phenomenon.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

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The Marketing Power of a Great Product

Wednesday, January 11th, 2012

Since 1986, Gunn|Jerkens’ award-winning client Pacific Dimensions, Inc. has designed and completed more than 1,000 environments within the residential and commercial development industry. From living and working to learning and enjoyment, each design has been carefully created to fit the needs of the customer and maximize functionality and beauty. Under the leadership of President and CEO Jennifer Elling, the company has showcased its work in Egypt, Mexico, China and the United States.

Recently, a top-name blogger from one of the most-read home and garden blogs, Centsational Girl, toured two of Pacific Dimensions’ model home projects. The outcome of this impromptu visit was a blog story dedicated to the tour experience and the elements of each room in the models that were most exceptional. Now Pacific Dimensions’ work is showcased to all the blog’s readers and across the internet – and that’s the marketing power of a great product!

To read the full Centsational Girl blog story about Pacific Dimensions, Inc.’s two design projects, click here.

Want to view more of the design work by Pacific Dimensions, click here.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

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Introducing Green Home Builder Magazine’s 2011 Community of the Year!

Wednesday, December 28th, 2011

Earlier this year we had the opportunity to work with our client Shapell Homes on a unique concept to showcase their green features.

G|J collaborated with Shapell Homes to develop an innovative green/sustainable presentation within the Sage at Plum Canyon Ranch model complex. The eye-catching storefront design is filled with a multitude of energy-saving solutions that allow visitors to preview the products and eco-savings found in each new home.

Now, we’re excited to announce that the Sage at Plum Canyon Ranch community has been named Green Home Builder Magazine’s 2011 Community of the Year!

Congratulations to the Shapell team! Thank you for allowing G|J to think outside of the box – while delivering the money-saving and eco-friendly message.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

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Happy Holidays!

Thursday, December 22nd, 2011

We recently celebrated the season at the annual Gunn|Jerkens Holiday Extravaganza! Each year Linda surprises us with some sort of amazing adventure that is guaranteed to be both fun and sentimental – and this year was no exception!

For this holiday season, we all headed over to Wokcano Restaurant & Lounge in downtown Long Beach. After we all sat down, it was decided the time was right to give Linda her holiday gift. Wanting to do something new and creative, the G|J team spent several weeks before the party carefully planning, designing and producing a special project we knew Linda was sure to love. What was it you ask?

Collectively, we wrote, illustrated and produced a story book based on the classic fairytale Snow White & the Seven Dwarves. The G|J version is called Snow Gunn & the 13 Dwarves!

In it, we recount the history and growth of Gunn|Jerkens as well as the important roles we each play as team members here.

Linda was shocked and thrilled at the thoughtfulness that went into the gift. Touched by the gesture, she definitely cried tears of happiness, which made all the work well worth the effort!

After gift-giving, everyone enjoyed a scrumptious feast. It was a fantastic holiday party filled with great conversation, good food and even better memories!

Wishing everyone Happy Holidays from the G|J team!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

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Happy Birthday, Meredith!

Thursday, December 8th, 2011

Today we celebrated the very special birthday of one of our account executives – Meredith! In honor of her day, we chowed down on Greek food from G|J’s favorite local restaurant and the feast was rounded off with a scrumptious strawberry shortcake.

Topics of conversation this afternoon included Meredith’s birthday plans, gyro meat, Javier’s restaurant and turtles with personality among other things!

The entire G|J team wants to wish Meredith a very happy birthday! Thank you for everything you do. We appreciate you.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

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What Are You Thankful For?

Wednesday, November 23rd, 2011

The spirit of Thanksgiving is upon us, and for many that means it’s the special time of year when we take a moment out of our busy schedules to give thanks for all we have.

Here at Gunn|Jerkens, we’re thankful for the wonderful clients we have the opportunity to partner with each day. We’re also thankful for the outstanding team we have here, which work tirelessly to push the limits on every project we’re entrusted with.

What are you thankful for?

We’d like to share with all of our readers a heartwarming video to help answer that question.

Happy Thanksgiving to everyone!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

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Grab The Deal!

Friday, November 18th, 2011

Gunn|Jerkens recently launched D.R. Horton’s successful “Grab the Deal” sales campaign.  More than 24 D.R. Horton communities throughout southern California participated in the three-day event resulting in record-breaking home sales.

The integrated marketing campaign included print, online and radio components (Listen to the Grab the Deal Radio Spot) and noticeably increased both on-site and web traffic.

Congratulations to the entire D.R. Horton Southern California team on a successful sales event.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

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Now This Is Fresh!

Friday, November 11th, 2011

Gunn|Jerkens was recently tasked with creating a new campaign to promote Olson Homes’ new home community – Citrus Walk in Covina, CA.

The campaign, Now This Is Fresh, was quickly crafted and executed based on three key attributes possessed by the Citrus Walk community that make it fresh, new, innovative and cool. The first is that the community itself boasts new architecture in a location encompassed by the quaint and historical downtown Covina surroundings. Citrus Walk provides for an experience of fresh, innovative design, that offers a new take on in-town living.

The convenient location of Citrus Walk also makes it fresh! Here, you can park your car and visit walking-close restaurants, cafés, parks, Starbucks and the Farmer’s Market. And yet, you can still easily hop on the freeway or Metrolink, which makes commuting a convenient solution no matter which direction you’re traveling. Living closer to the things you need and love makes living at Citrus Walk a fresh approach to life.

Citrus Walk also offers homeowners a fresh opportunity to own a new home. With a price that’s right, interest rates that are low and tax benefits that can’t be beat, owning a new home at Citrus Walk gives residents the pride of knowing they’re building a fresh future.

The G|J team developed a strategic plan to ensure that the fresh campaign was shared in as many places possible to drive qualified leads from the target market to the new townhome community. This was a multi-platform campaign that integrated traditional, digital and social media tools to spread the word about the great value and lifestyle available at Citrus Walk.

Within just a few days of the campaign launch, Citrus Walk saw increased web and on-site traffic and, most importantly, an increase in home sales!

We’re grateful to work with such a wonderful client and look forward to creating many more campaigns for Olson Homes!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

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