Posts Tagged ‘Clark Griswold’

Super Bowl Ad Newbies Pull Back the Curtain

Monday, December 21st, 2009

Everyone knows that advertising during the  Super Bowl is an absurdly expensive proposition – a risk/reward gambit of epic proportions. After all, the $2 million that you spend on 30 measly seconds of airwave while one team’s coach decides whether or not to go for it on fourth and inches can be the stuff of marketing legend – or just forgotten completely.

Newcomer’s HomeAway – who will be launching a Griswold-themed campaign during Super Bowl XLIV – have given AdAge an inside glimpse at what this undertaking entails for first-time Super Bowl marketers that don’t want to fumble badly on the national stage. It’s a fascinating look at the research, planning and finger-crossing that go along with such a costly endeavor.