Gunn|Jerkens recently launched a special campaign for our client, Newhall Land and their master-planned community of Valencia, California. In an effort to engage the Valencia Facebook fans and showcase some of the community amenities, we asked users to participate in the Awesome Scavenger Hunt!

Running for a total of eight weeks, the hunt presents a new clue each week, which is posted to the Valencia Facebook page. And each clue has fans and residents visiting some of the places Valencia is most known for.

Fans were encouraged to hone their Facebook skills and get ready to snap some pics for their chance to win. Prizes range from Starbucks, iTunes, American Express and Westfield Mall gift cards to the grand prize of the winning fan’s choice: either a spa day or a special date night for two.

This campaign is a win-win for both the Facebook fans and the client. The fans, of course, get their chance to win some awesome prizes and the client receives targeted user-generated content promoting their community from the best marketers they have – their residents!

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