You may not know much about Alibaba (in fact, you may have never heard of it), but that’s all about to change. China’s massive e-commerce company, Alibaba.com, is hitting the States and preparing to take on its rival eBay.
“The site has about 32 million registered users inside China, including more than 400,000 domestic suppliers. It has another 8.6 million international users from more than 240 countries, including 1.4 million in the U.S.” —AdAgeChina.com
So what does the new global campaign mean? Many people are skeptical, claiming that the timing is less than ideal. Others are excited about the new option and look forward to seeing what happens when these two online titans face off.