Are your Facebook fans just not that into you? You may have a super cool brand and a large following, but engagement on your page may not be ideal… well, here’s why!
- Branded imagery. You might have too much overly branded content on your page. Don’t make your posts your advertisements – instead, use images to create a conversation and entice people to want to talk to you. Also, make sure your imagery is share-worthy to improve your viral reach.
- Product reviews. Humanize your brand! Share how well your company, product or service offering has done – but make sure you communicate this information in a conversational manner, not in the form of a formal PR-like story.
- Posting frequency. You want to stay at the top of your fans’ minds, but you don’t want them to get tired of seeing your messages. Post compelling content once or twice a day. Also, remember to keep your posting time as consistent as possible.
- Responsiveness. Your fans are looking to converse with you, so a generic thank you doesn’t cut it!
Bonus Tip: Ask for LIKES and shares. You can easily do this by adding a call to action that solicits this type of engagement from your fans!
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