Posts Tagged ‘Facebook’
Monday, January 30th, 2012
When the Brookfield Homes team aspired to bring something fresh and different to their brand, they turned to Gunn|Jerkens to help bring their imaginative project to life.
We were given the opportunity to conceptualize, design, animate and execute the concept of a unique LIFEstyle Quiz to help increase Brookfield’s Facebook fan base, encourage interaction and make the home finding process fun! We’re excited to announce that our client Brookfield Homes is providing an alternative way for potential homebuyers to find their new home with the launch of the new campaign.
Introducing the Brookfield Homes LIFEstyle Quiz!
This custom-designed Facebook tab allows consumers to match their unique lifestyle to the Brookfield community that best suits their needs, offering a personalized and interactive experience.
Consumers are greeted by a series of questions to help them find their perfect home.
Whether their idea of a fun weekend is riding a bike through town. Soaking up sun at the beach. Or enjoying recreational activities in the neighborhood.
The quiz displays a community to complement any lifestyle and a fun animation to accompany each selected answer.
From lively characters to breezy palm trees and well-known cityscapes, every aspect of the animation and design reflects relevant San Diego landmarks as well as the exclusive lifestyle represented at each of the six Brookfield communities.
To view the Brookfield Homes custom Facebook tab, take the quiz or learn more about Brookfield’s San Diego homes, please visit Brookfield’s Facebook page.
To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.
Tags: Apps, Brookfield Homes San Diego, Facebook, Gunn/Jerkens, Home Finder, Interactive, LIFEstyle Quiz, New Homes
Posted in Around the Office, Branding, Consider This, General Blogginess, New Media, Social Media, Technology, Uncategorized | No Comments »
Friday, January 20th, 2012
One of the biggest surprise new social platforms of 2011 has to be Pinterest. In fact, the innovative social space is one of the top ten most visited social networks today.
What is Pinterest? Pinterest is a simple image-based platform that allows users to create their own category boards on which relevant photos can be posted and shared. Users can also post photos to other people’s boards and follow other users based on similar interests like fashion, gardening or art design, for example.
Brands are also finding Pinterest to be a valuable tool to further connect with their consumer audiences. Here are 5 brands to keep an eye on that are leveraging the new social site to boost their fan engagement:
- Nordstrom
- Whole Foods
- Better Homes & Gardens
- West Elm
- The Travel Channel
Check out each company’s Pinterest board to help gather ideas for how your brand can use this new social phenomenon.
To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.
Tags: Better Homes & Gardens, Facebook, Gunn/Jerkens, Nordstrom, Pinterest, Social Network, The Travel Channel, West Elm, Whole Foods
Posted in Around the Office, Branding, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »
Wednesday, January 11th, 2012
Since 1986, Gunn|Jerkens’ award-winning client Pacific Dimensions, Inc. has designed and completed more than 1,000 environments within the residential and commercial development industry. From living and working to learning and enjoyment, each design has been carefully created to fit the needs of the customer and maximize functionality and beauty. Under the leadership of President and CEO Jennifer Elling, the company has showcased its work in Egypt, Mexico, China and the United States.
Recently, a top-name blogger from one of the most-read home and garden blogs, Centsational Girl, toured two of Pacific Dimensions’ model home projects. The outcome of this impromptu visit was a blog story dedicated to the tour experience and the elements of each room in the models that were most exceptional. Now Pacific Dimensions’ work is showcased to all the blog’s readers and across the internet – and that’s the marketing power of a great product!
To read the full Centsational Girl blog story about Pacific Dimensions, Inc.’s two design projects, click here.
Want to view more of the design work by Pacific Dimensions, click here.
To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.
Tags: Centsational Girl, Client Work, Facebook, Gunn/Jerkens, Jennifer Elling, Pacific Dimensions, Twitter
Posted in Around the Office, Branding, Consider This, General Blogginess, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »
Monday, November 7th, 2011
Gunn|Jerkens recently launched a special campaign for our client, Newhall Land and their master-planned community of Valencia, California. In an effort to engage the Valencia Facebook fans and showcase some of the community amenities, we asked users to participate in the Awesome Scavenger Hunt!
Running for a total of eight weeks, the hunt presents a new clue each week, which is posted to the Valencia Facebook page. And each clue has fans and residents visiting some of the places Valencia is most known for.
Fans were encouraged to hone their Facebook skills and get ready to snap some pics for their chance to win. Prizes range from Starbucks, iTunes, American Express and Westfield Mall gift cards to the grand prize of the winning fan’s choice: either a spa day or a special date night for two.
This campaign is a win-win for both the Facebook fans and the client. The fans, of course, get their chance to win some awesome prizes and the client receives targeted user-generated content promoting their community from the best marketers they have – their residents!
To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.
Tags: campaigns, contest, Facebook, Gunn/Jerkens, new work, Newhall Land, Recent Work, Valencia California
Posted in Around the Office, Consider This, General Blogginess, New Media, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »
Friday, September 16th, 2011
The essence of interior design will always be about people and how they live. It is about the realities of what makes for an attractive, meaningful environment. ~ Albert Hadley
When interior designer Jessica Nakata of The Black Door Interior Design firm was in search of a marketing communications and interactive company to redesign her website, she turned to Gunn|Jerkens for our expertise. The new website’s architecture and creative was strategically designed and developed to complement The Black Door’s brand image – simplistic and chic. To achieve this goal, we refreshed the logo type and created a logo mark element, which can be used as an icon and helps to create brand identity outside of the logo type. A new light-colored patterned background was also incorporated into the layout. And to showcase Jessica’s beautiful design work, stunning photography of her projects was utilized as the central focal point of the site.
The end result is a visually stimulating, clean and sophisticated design that is intuitive to navigate, making it very user friendly.
In addition to the new website, Jessica has set up a Facebook page, used for sharing her work and providing interior design tips and ideas to her audience. By building a business page, The Black Door Interior Design will gain additional exposure, helping to increase brand awareness and further develop the search engine optimization (SEO) strategy already in place.
Jessica was a great client to work with. Her expertise in design and her willingness to let us in on her creative process made this project a fun and memorable one.
To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.
Tags: Creative, Design, Facebook, Interior Design, Recent Work, The Black Door, websites
Posted in Around the Office, Branding, Consider This, Our Neck of the Woods, Social Media, Uncategorized | No Comments »
Friday, August 12th, 2011
An unclaimed Facebook page is like an unclaimed star on Hollywood Boulevard. You know that someone’s name should be on that star, but you don’t know whose and don’t know when that star will be claimed. Likewise, when you see an unclaimed Facebook page, you know the page is representative of a certain brand, but it’s unclear as to whether or not a designated representative of the company is moderating that page. For all you know, it could be your next door neighbor or that disgruntled patron who now spends countless hours posting blog stories about how horrible his customer experience was during his last encounter with the brand.
According to a recent article titled “Unclaimed Facebook Pages Torment the Fortune 50,” by B.L. Olman, managing director of emerging media at Proof Integrated Communications, Fifty-eight percent or 29 of the Fortune 50 companies have an official Facebook page. Forty-two percent or 21 of the Fortune 50 have at least one unclaimed Facebook page – sometimes in addition to their official Facebook pages, and sometimes as their only representation on Facebook. Who is managing these unofficial pages on behalf of the brand?
Facebook actually created community pages using information found on Wikipedia. While the free exposure might initially be enticing – it’s actually highly detrimental to the brand’s reputation. Anyone in the Facebook universe can add photos, information, videos, negative reviews and spam, just to name a few, and there’s nothing your company can do about it – it’s a reputation management nightmare!
Don’t let someone else take control of your brand’s social presence. Be proactive rather than reactive – claim your company’s Facebook page today!
To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.
Tags: Branding, Facebook, Social Media
Posted in Branding, Consider This, General Blogginess, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »
Friday, June 10th, 2011
Each of us on Facebook understands that picking a profile picture is a very big deal. This the first image that people visiting your profile will see. For example, if you haven’t been in contact with your high school class since graduation, people will more than likely remember you a certain way and be even more interested in how you look after all the years they haven’t seen you.
Remember the 1997 movie, Romy & Michelle’s High School Reunion? Well, Facebook is sort of like an online class reunion. Every one is anxious to see if the jock and head cheerleader gained weight, or if the brainy nerd is now the suave and wealthy CEO of a major tech company or if the kid who played in the school band is now a famous musician. It’s safe to say that after 20 years everyone wants to make the best impression possible.
Here are the top five basic types of Facebook profiles pictures:
- Type 1 – The Portrait: A clear photo of the subject from the waist (or higher) up and includes the entire face.
- What does it say about you? That you are a normal, well-adjusted adult who is confident in your appearance.
- Type 2 – The Far & Away: The subject is so far from the camera that you can discern there is a person in the frame, but can’t pick out any details of his face or appearance.
- What does it say about you? You are a private person who doesn’t want any old gawker knowing what the hell you look like. You are probably slightly shy and reserved until people get to know you.
- Type 3 – The Up Close & Personal: The subject is so close to the camera that you can only see part of her face or appearance.
- What does it say about you? You want people to think that you don’t want to be recognized on Facebook, but you really do and you mask that in pseudo artiness.
- Type 4 – The Family Photo: A photo of the subject’s children and/or baby usually without the subject.
- What does it say about you? Being a mother or father is the most important job there is.
- Type 5 – The Party Picture: The subject, often with someone else, clearly at a party. She may be holding a drink, drinking a drink, dancing, or giving duck lips at the camera.
- What does it say about you? You are young and will one day regret this picture and replace it with a wedding picture and then pictures of your children.
There are at least five other types of basic profile pictures, each with their own meaning.
Is your picture saying what you want it to say about you?
To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.
Tags: Facebook, photos, profile images, profiles, Social Media
Posted in Consider This, General Blogginess, Our Neck of the Woods, Social Media, Technology, Uncategorized | No Comments »
