Interesting commentary here from Zennie Abraham on the Academy Awards’ lack of social media smarts.
Considering the collective movie audience and television and marketing exposure, the 2010 Academy Award Nominations Announcement Event should be the top news of the day, dominating Google Trends, Twitter top hashtags, live stream views, and with all of that, total reach. Instead, Oscar’s outdone by “Punxsutawney Phil 2010″ or “Groundhogs Day”.
Now with all due respect to Punxsutawney Phil, Zennie has a point. As of 11:50 am, this morning’s Oscar nominations are still not trending on Twitter. Part of the problem? The Oscars don’t even have a Twitter account! Come on guys. We know the jokes about how old the members of the Academy are, but really?