The what? Yes, you read that correctly. Jane Austen was more than just a supremely divine author (I’m a diehard fan, can you tell?), she was also the source of some very accurate observations that can be applied to the new social media realm.
Silly things do cease to be silly if they are done by sensible people in an impudent way. ~ Emma
Many people consider things like Twitter and Facebook to be “silly” wastes of time. However, put a knowledgeable person behind a keyboard on one of these forums and watch what happens. You’ll notice that a steady stream of comments about sandwiches and celebrities will quickly transform into an invaluable information feed.
Everybody likes to go their own way–to choose their own time and manner of devotion. ~ Mansfield Park
Check that out – the brilliant Austen, in all her glory, predicted the demise of “push marketing” before anyone else! No one wants to be told what to do and when to do it, and this is directly connected to our current obsession with social forums. People would much rather turn to review sites like Yelp or TripAdvisor than take their cues from more traditional marketing efforts (i.e. print advertisements). That’s not to say that those aren’t important. It’s just that now most people want to hear from other folks about their real-life experiences, and then make decisions based on the candid opinions and feelings that they share. Jane was on to something big. (more…)