Posts Tagged ‘Marketing’

More Mobile Advertising Coming Your Way

Tuesday, March 8th, 2011

When most people think of advertising, they still think mainly of TV commercials or newspaper ads, of good-looking models representing a product. They think of a time when you had to seek out your advertising source. However, all of that is changing. In the new era of marketing, advertisements aren’t something you have to look for–they come straight to you. And the easiest, most efficient way to reach a consumer? Mobile devices, of course.

Using mobile advertising to its fullest, South East Asia- and US-based Chalkboard, a hyper local mobile ad network, is attacking this new advertising age in full force, and to their avail, they’re winning their fight. The company is currently operating in Asia but plans to expand to the US soon.

Here are some cool facts about their mobile advertising:

-Customers are targeted by advertisements when they are within one mile or km of the store.

-Business owners can run as many ads as they want with a flat fee starting at $.99 per day.

-Potential customers within the one-mile/km radius can be viewed on a store’s customer heat map.

Learn more about mobile advertising and Chalkboard here.

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Posted in Consider This, New Media, Social Media, Technology | 1 Comment »

Alec Brownstein and the Search For the Perfect Job

Monday, July 12th, 2010

OK, so this is kind of old (about a month or so) but I wasn’t working here when I first read it, so I have an excuse. Besides, it’s just as cool now as it was then.

The story is about Alec Brownstein’s search for his dream job in advertising, the result of which was one of the coolest pieces of self promotion I’ve read about in a while. Give it a read:

While Googling his favorite creative directors last summer, Brownstein noticed that there were no sponsored links attached to their names. Since Brownstein Googles himself “embarassingly frequently,” he assumed that the creative directors did so as well, and thus he decided to purchase their names on Google AdWords.

“Everybody Googles themselves,” Brownstein explained. “Even if they don’t admit it. I wanted to invade that secret, egotistical moment when [the creative directors I admired] were most vulnerable.”

Since Brownstein was the only person bidding on the names of the five creative directors he most admired, he was able to get the top search spots for a mere 15 cents per click. Whenever someone ran a search for one of the creative directors’ names, the following message appeared at the top of the page: “Hey, [creative director's name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too” with a link to Brownstein’s website, alecbrownstein.com.

Over the next couple of months, Brownstein received calls from all but one of the creative directors whose names he had purchased. And finally, at the end of the year, he received a job offer from two: Scott Virtrone and Ian Reichenthal of Y&R New York.

The whole campaign cost him $6.

(Via Mashable.com)

Click Here to read the full story.

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Posted in Consider This, New Media, Social Media, Technology | 4 Comments »

Everything I Need To Know About Marketing I Learned From The Homeless

Friday, June 25th, 2010

Most of the time when we think about marketing, what we actually think about are the advertisements that inundate just about every aspect of our lives, but it’s far more complex than that. Marketing is, in short, any transfer of information from one person to another. If we listened purely to the rules of the advertising elite, we might be led to believe that the best promotion we can give ourselves is also the most expensive, but that isn’t always true. Some of the most effective advertising actually costs nothing at all.

Growing up, I lived in a few different towns, each with their own little quirks and personalities, but the thing that they each had in common was an abnormally low homeless population. And because the homeless populations in these towns were so low, everybody knew who the homeless people in each town were and where they lived. Furthermore– at least in middle school– it seemed that each of the homeless people living in the community were given a name by the other children in town, and the name was usually the same throughout the community. The thing that interests me is how common I found this to be. Ethical issues aside, it’s fascinating to think that a made up name assigned to a person without their consent could be used unanimously for any reason, let alone without traditional advertising. As somebody working in the marketing field, the whole situation raises a lot of questions: (more…)

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Posted in Consider This, General Blogginess, Our Neck of the Woods | 7 Comments »