When most people think of advertising, they still think mainly of TV commercials or newspaper ads, of good-looking models representing a product. They think of a time when you had to seek out your advertising source. However, all of that is changing. In the new era of marketing, advertisements aren’t something you have to look for–they come straight to you. And the easiest, most efficient way to reach a consumer? Mobile devices, of course.
Using mobile advertising to its fullest, South East Asia- and US-based Chalkboard, a hyper local mobile ad network, is attacking this new advertising age in full force, and to their avail, they’re winning their fight. The company is currently operating in Asia but plans to expand to the US soon.
Here are some cool facts about their mobile advertising:
-Customers are targeted by advertisements when they are within one mile or km of the store.
-Business owners can run as many ads as they want with a flat fee starting at $.99 per day.
-Potential customers within the one-mile/km radius can be viewed on a store’s customer heat map.
Learn more about mobile advertising and Chalkboard here.