Posts Tagged ‘New Media’

Welcome to the World Wide Web, Google Plus!

Thursday, July 7th, 2011

Millions of technology junkies around the globe have become card-carrying members of the Social Media Age. Facebook. Tumblr. Twitter. (And in a not-so-distant past) Myspace. You name it—We’ve created a username, logged in and tried it.

However, nothing stays stagnant (especially the world of social networking), and so these multiple memberships might ultimately prove superfluous—that is if Google and its latest social networking project Google Plus (Google+) have anything to say about it.

A newcomer to the social media scene, Google+ promises to connect you to your friends and interests with a more personalized organizational system than other websites.

Its streamlining features will include:

  • +Circles: Instead of a friends list, Google+ allows you to create social circles with a list of certain people and share information with those people only.
  • +Sparks: Similar to blogging websites like Tumblr, this feature uses the resources of Google’s famous search engine to compile news and content about your passions from Harry Potter’s final cinematic chapter to the Wall Street’s dips and dives.
  • +Hangouts: Taking a leaf from video-chatting services like Skype and Oovoo, Hangouts allows you to connect with people face-to-face in a multi-person video chat. Also, this feature allows you to specifically indicate when you want to participate—so no more inconvenient instant messages at work! (Theoretically.)
  • +Mobile: This feature, like most social networking sites of merit, allows you to connect via your phone. Google+ offers instant photo uploading, location tagging and +Huddles, a feature that connects a specified group of contacts in a phone-accessed chat room.

For more information on the functions and features of Google+, click here.

Google+ seems to be accomplishing its “intuitive” design by consolidating the features of other social networking websites into one go-to mega website. What do you think: is this an ingenious idea or an unoriginal move by Google to get into the social networking world?

Regardless, the big question remains: will it topple the almighty Titan that is Facebook? Click here to find out what people have said.

So far membership to Google+ is by invitation only. Will YOU try Google+ when it becomes public?

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

Touch the Future

Thursday, December 2nd, 2010

I tried to resist but I think I officially want an iPad (I think I can hold off until the rumored Spring 2011 release of the second generation iPad). But are the iPad and other touchscreen devices a fad or is this a technology that’s here to stay?

Check out this video from the Swedish software developer The Astonishing Tribe, a company that made headlines today when it was bought by Research in Motion, the makers of BlackBerry. In their vision of the future, touch displays expand beyond handheld devices and make their way in to all aspects of our lives.

Thinking Captcha

Monday, September 20th, 2010

We’ve all been there before – you’re ready to make a purchase from a website or it’s time to download something and you encounter the Captcha form. Instead of the random words (often complete jibberish), what if this space was used for advertisers?

There was an article on AdAge.com today about Solve Media, a year-old company who is looking to capitalize on this space. Instead of typing in the randomly-generated words, their “type-in” ad unit asks the user to enter a phrase from a company’s ad in order to proceed through check-out, get information, etc. I think that this is a great idea for advertisers; it essentially forces a user to notice an online ad where they may have ignored it otherwise.

Solve Media’s website has a White Paper about an experiment they did where they measured the ad recalls for type-ins compared to “traditional” online ads. In their study, users read an article and then took a poll. One group saw an ad as an interstitial between pages in the article and the other group saw the exact same creative but were asked to enter a phrase from the banner into the Captcha form in order to vote in the poll. After watching a five-minute video, the users were then asked two questions:

• “If you can recall seeing an advertisement, what was the brand?”
• “If you can recall the message of the advertisement, what was that message?”

Their findings were that, on average, type-ins increased brand recall by 111% and message recall increased 12x. Also important is the fact that user surveys showed that the type-ins did not have a significant impact on user experience. Since Captchas are accepted as part of the online experience, it makes sense that a user doesn’t really care what they’re typing. To read more about the study, you can find it here.

I know people often ask “Is there anywhere people won’t advertise?” but I think that this time it works. Why not take advantage of this space in the online world if we have to type something in anyways? It also makes me wonder what unexpected places we might find advertisers next?

OK, It’s Definitely the Future.

Tuesday, July 13th, 2010


Take a picture with your smartphone

If you’ve never scanned a QR tag with your phone before, the process is surprisingly simple. All you need is a smartphone and a program that reads QR tags. Once you have a program installed simply turn that feature on and scan the code with the phone’s built in camera. For many phones, the program required to scan QR tags is already built in, however some phones require that you download a scanner manually. If this describes you, you’re in luck because downloading a scanner is very easy to do. The hardest part is finding a program that is compatible with your phone. The Kaywa reader seems to be available for most smartphones (Here’s a list). If your phone isn’t listed there, this site has already gone through the trouble of compiling a pretty extensive list of scanner programs. Just find your phone on one of the lists and click on the corresponding link. Once you’re at the download site, it should be pretty easy to figure out the rest for yourself, but if you have any questions, feel free to ask them in the comment section or email me directly at asteiner@gunnjerkens.com

Want to create your own QR Code? Now you can

UPDATE:

Scan below to be one of the first to check out the mobile version of our blog: