Recently, the Gunn|Jerkens team tried something new – hosting a nationwide social media workshop via webinar! With 14 participants, representing three time zones, the webinar provided insightful information to building industry executives eager to turn their companies into social businesses and propel their brands to the next level.
The dialogue was great. Attendees asked numerous questions, engaging the Gunn|Jerkens team in the ongoing conversation about social media and its impact on new home sales and the consumer buying cycle.
We’re continuing to see measurable results with the use of social media. After tracking the behavioral patterns of potential homebuyers through the buying cycle, social media has proved to be a powerful link in nurturing brand-consumer relationships as buyers weigh all their options and conduct product research online. The focus of the recent national webinar concentrated on the current state of the social world, employing conversational engagement as opposed to traditional push marketing techniques, successful social media strategies, understanding how to measure ROI and the future of the digital and online marketing.
The conversation is only beginning! If you want to join the conversation, contact us to get connected and stay tuned for the next workshop coming to an area near you.