Posts Tagged ‘Social Media’

Happy 9.02.10!

Thursday, September 2nd, 2010

Sometimes I’ll see the most random trending topic on Twitter and wonder, “Why is the country/world talking about this?”

I noticed that “Peach Pit” was trending today and immediately became curious as to why this pop culture institution had re-entered public consciousness. Guess what: Today is September 2, 2010 aka 9.02.10

Any Beverly Hills, 90210 fans from back in the day, closet or otherwise? (We’ll pretend the new version doesn’t exist.) I love how Twitter can expose pop culture moments like this just from letting users know what people are talking about right now. By the way, if you’re concerned for the country because “Peach Pit” is trending, you should know that “Stephen Hawking” is a trending topic as well thanks to his latest book.

Make your 9.02.10 a good one!

Running from the Past

Thursday, August 19th, 2010

In an article published in yesterday’s edition of the Daily Telegraph, Google CEO Eric Schmidt predicted that in the future, the youth of today will find it necessary to change their names to avoid the embarrassing online exploits of their former selves. (That article can be read here)

Now, far be it from me to disagree with the Chief Executive Officer of Google, but as a youth of today, I feel compelled to at least state my opinion on the matter. The question of how the children of the social media generation will deal with the skeletons in their online closets has been coming up since the very beginnings of social media. Often mentioned in this discussion are the pictures that many youths post of themselves at parties with alcoholic beverages. One article that I read (though I can’t recall where) argued that these types of irresponsible online posts will one day become so common that their existence will become irrelevant, and while I don’t entirely agree, the point is an interesting one. A more striking argument is that the youth of today are becoming increasingly savvy to the potential hazards connected to the things they post.

Today’s youth are actually censoring and, in turn, branding themselves at younger ages than ever before. Studies have shown that children are actively maintaining their profiles in such a way so as to paint themselves in a positive light. I’ve even seen parties where cameras weren’t allowed at all for this very reason, and I believe this kind of behavior is becoming the rule as opposed to the exception. The answer to how people deal with the embarrassing things they post online is becoming more and more that they don’t post them in the first place.

While it’s true that some may find themselves troubled by their online past, I doubt very seriously that we will see a surge in changed identities anytime soon. If social media changes anything, it won’t be people’s names; it’ll be the maturity with which young people present themselves online. While the world of social media may seem like a strange unexplored territory, these types of issues are nothing new. I’m sure that people asked many of these same questions when the personal camera was first invented, and I think we’ve turned out just fine.

What Do You Know?

Tuesday, August 17th, 2010

MTV is currently airing a show titled “If You Really Knew Me” (yes, I watch MTV reality shows). The show chronicles what happens on Challenge Day, a day when a team of speakers comes to a high school campus in an effort to break down the walls between cliques and inspire the student body to come together to create change at their schools, uniting the student body. There are tons of tears as they go through the program to discover that, at the end of the day, Jocks go through many of the same things as the Emos and the Homecoming Queen isn’t too different from the Band Geek.

There is this one part of the program where everyone stands on one side of a line and one of the Challenge Day leaders announces a statement; if the statement applies to you, you cross the line. For example, you might be asked to cross the line if you have ever:

  • been ridiculed for your weight
  • lived in a household where alcoholism was a problem
  • been kicked out of your house

After you cross, you look around and see that you’re probably not alone for what obstacle(s) you have in your life. Or you might see that your friend might be going through hard times and you had no idea. Every show always includes a revelation or two about “I never knew so-and-so dealt with that!” The whole idea of the exercise is to open up the students’ eyes to see their classmates crossing the lines and understand that everyone might be hiding something.

(more…)

OK, It’s Definitely the Future.

Tuesday, July 13th, 2010


Take a picture with your smartphone

If you’ve never scanned a QR tag with your phone before, the process is surprisingly simple. All you need is a smartphone and a program that reads QR tags. Once you have a program installed simply turn that feature on and scan the code with the phone’s built in camera. For many phones, the program required to scan QR tags is already built in, however some phones require that you download a scanner manually. If this describes you, you’re in luck because downloading a scanner is very easy to do. The hardest part is finding a program that is compatible with your phone. The Kaywa reader seems to be available for most smartphones (Here’s a list). If your phone isn’t listed there, this site has already gone through the trouble of compiling a pretty extensive list of scanner programs. Just find your phone on one of the lists and click on the corresponding link. Once you’re at the download site, it should be pretty easy to figure out the rest for yourself, but if you have any questions, feel free to ask them in the comment section or email me directly at asteiner@gunnjerkens.com

Want to create your own QR Code? Now you can

UPDATE:

Scan below to be one of the first to check out the mobile version of our blog:

This is Your Life

Wednesday, July 7th, 2010

YouTube just announced a new video project called “Life in a Day.” In a nutshell, on July 24, they’re inviting the public to become film directors and create video snapshots of their lives on that day. The most compelling submissions will then be edited by Oscar-winning director, Kevin Macdonald, into a documentary, executive produced by Ridley Scott, that is scheduled to screen at Sundance next year.

This is a great idea and all but this sort of seems to be pretty much a rip-off of “One Day on Earth.” My old college roommate is actually producing that project and told me about it months ago. Check out their trailer:

Can you say knock-off?! Am I crazy to think this is way too similar? I know “One Day on Earth” has a lot of great videographers participating on that day. I’d be curious if, by the nature of YouTube, the “Life in a Day” project might have more banal submissions of day-to-day life.

Either way, I hope that you check out both projects and, if possible, support both with your videos on the respective days.

Look Who Decided to Start Making Money: A Look at Promoted Tweets

Wednesday, June 23rd, 2010

Promotional Tweet

It’s been a long time coming, but Twitter has finally started utilizing promoted tweets. If you are unfamiliar with Twitter (and/or that last sentence made no sense to you) don’t feel bad, it just means that you have better things to do than reducing your life into 140 characters at a time – that said, I am a Twitter fanatic.

To truly understand the importance of promoted topics, you really need to understand the power of having a topic trend on Twitter. Luckily, Twitter’s own site does a pretty good job of explaining itself. This entry in particular does a good job of explaining the power of trending topics.

For marketers, promoted tweets mean a lot of things. Most importantly, they give businesses a way to direct the conversation surrounding their brand. In the past, marketing items on Twitter in such a way so that they trend has been nearly impossible. Even when a topic receives a lot of attention, it’s rarely able to trend with such topics as “Justin Bieber” or “Your mommas so ugly.” With promoted tweets, marketers have a much better chance of being seen and therefore trending. The specifics of promoted tweets are fairly complicated, but Twitter’s recent blog explains how influential they can be, as well as what the future holds in store.

Thanks for reading,

-@allansteiner

Guy Kawasaki Talks Twitter, Blows Minds

Wednesday, May 5th, 2010

While Richard is off in San Francisco, I am virtually attending this year’s Social Media Success Summit – a month-long, online event. Yesterday marked the kickoff of the event with a very informative presentation from Mr. Guy Kawasaki.

If you’re unfamiliar with Kawasaki, he is one of the most active marketers on Twitter. He’s also the wizard that brought us AllTop.com, which is a must-explore site in my book. The day I discovered this site was like the day I first tasted sushi – quite epic.

Guy’s presentation covered tons of fantastic search tricks and tools that even I, in my extreme geekiness, had never heard of. He definitely knows every angle of Twitter and how to maximize real-time search to propel your mission, whatever it may be. Some of the insight he had to share was really mind blowing, and his blunt approach to addressing Social Media concerns was very refreshing.

Some quick links to check out are: AllTop.com, @CleverAccounts, SmartBrief and ObjectiveMarketer.com

I’m looking forward to a full month of incredible content, so stay tuned for more goodies!

The Break Up

Tuesday, May 4th, 2010

Here’s a super cute video that I stumbled upon last night. The Break Up is a great depiction of what happens when advertisers don’t meet the shifting needs/wants of the consumer. The video was created by bringbackthelove.com (coming soon). Great quality, great message – give it a go!

Web 2.0 Expo 2010 – San Francisco, Here I Come!

Monday, May 3rd, 2010

I am super excited to leave today for San Francisco to attend this week’s Web 2.0 Expo. There will be tons of great speakers, exhibitors and fellow attendees exchanging ideas about the latest innovations for the web.

Looking at the schedule of workshops and keynotes, it is kind of overwhelming to narrow down which of the topics I want to tackle at any given time since so many sessions run concurrently. The sessions cover everything from social media case studies and theory to application programming/development to business strategy, so I tried to give myself a good mix of topics so I can come back feeling like I can look at the  web in a way I might not have done before. I’m  planning on checking out some sessions that can help with some of our clients’ current campaigns (such as encouraging social media engagement) and then some sessions that are more forward thinking (like creating augmented realty experiences on mobile). We always encourage our clients to try new things, so hopefully this week will bring new innovative concepts to upcoming brainstorming sessions here at G/J.

It’s only fitting that the website for such an event incorporated a social aspect to help attendees prepare for the week. By registering in the Attendee Directory, I got to browse the list of attendees and speakers and check out their company websites and personal Twitter accounts. There were also groups on Facebook and LinkedIn to connect attendees and share information about the event. With everyone’s social profiles – including where they work, what they do, what their interests are – so readily available, it was easy for me to find people who I’d like to meet at the Expo; people with some knowledge that I can bring back to Long Beach.

The site let me make the schedule I built public to share with other attendees; you can check out what I have on my schedule here.  I can’t even count how many times I’ve changed this so I might end up in something completely different!

Stay tuned to Smoking Gunn for my thoughts from Web 2.0 Expo. Or you can stay up-to date by following us on Twitter or you can search the #w2e hashtag for thoughts from everyone there.

It’s, Like, What Your Friends Like

Thursday, April 29th, 2010

With the new Open Graph changes from Facebook, a cool site, LikeButton.me has come to visually show the power of this feature in social media.

Once you go to the site, you’ll see boxes of popular websites like YouTube, Yelp, and Huffington Post. Take a closer look and you’ll notice that your Facebook friends’ shared items from each site are featured highest up for each site. In addition, some of the top shared items from each site are also featured so you know what people outside of your network are interested in. You can also add a custom site to the grid in case there’s a certain topic that interests you but is missing from LikeButton.me.

It makes sense that we’d want to check out shared videos, articles and links from our friends who share similar interests,  so this is a cool, visual way to see shared items across some key sites. Log into Facebook, check it out and let us know if you like it (no pun intended).