Posts Tagged ‘Social Media’

It’s, Like, What Your Friends Like

Thursday, April 29th, 2010

With the new Open Graph changes from Facebook, a cool site, LikeButton.me has come to visually show the power of this feature in social media.

Once you go to the site, you’ll see boxes of popular websites like YouTube, Yelp, and Huffington Post. Take a closer look and you’ll notice that your Facebook friends’ shared items from each site are featured highest up for each site. In addition, some of the top shared items from each site are also featured so you know what people outside of your network are interested in. You can also add a custom site to the grid in case there’s a certain topic that interests you but is missing from LikeButton.me.

It makes sense that we’d want to check out shared videos, articles and links from our friends who share similar interests,  so this is a cool, visual way to see shared items across some key sites. Log into Facebook, check it out and let us know if you like it (no pun intended).

When Do You Get Any Work Done?

Monday, April 12th, 2010

We were a part of a great session on Friday morning with a group of national builders that are curious about social media. Talking about emerging technology always inspires some terrific discussion and valid questions about where we are heading.

One of my favorite questions that always comes up in these presentations is “When do people get any work done?!”

It’s a valid concern coming from any business owner. You hear that a presence on Twitter, Facebook, YouTube, etc. is important, and that someone will need to be put in charge of managing those profiles. That’s all fine and good, but when is that manager going to have time to perform their main job duties – you know, the work they were hired to do in the first place?

I think that the answer can be found in looking at the culture shift that has occurred. Unlike years before, we now have instant communication and endless information at our fingertips. People now expect faster results and responses, which means that the new generation of employees is already trained to multi-task and perform at a quicker pace. They are emailing a client, researching, editing, etc., all at the same time. So what is another 15 seconds to update Twitter?

It’s all about time management – and isn’t that what it’s always been about?

Sure, all of these new responsibilities can add up and take a chunk of time out of the day. However, the idea that employees will just kick their feet up and waste away online is a tad dramatic. Of course, if that does become a problem, then that employee is probably in the wrong position anyway. Maybe they would be better suited as an ottoman tester.

Ms. Manners 2.0: Social Media Etiquette Tips

Monday, March 29th, 2010

Minding your p’s and q’s online seems easy enough (hint: don’t be a jerk!), but just like AOL and Ask Jeeves, yesterday’s netiquette is a thing of the past…the distant past.

With the vast majority of internet users moving their conversations to Social Media forums, what might have once seemed like common sense in your Compuserve chatroom may no longer apply in the world of Google Profiles, Facebook Groups and Twitter Lists.

Fortunately, etiquette expert Lisa Mirza Grotts has shared some Social Media do’s and don’ts for anyone out there that is unsure of how to comport themselves in the social age. Some are still pretty tried and true (EASY ON THE CAPS LOCK, CHIEF), but others may surprise you.

Click here for the full story, but check out a few highlights below:

  • Do remember that your “digital signature” will be posted on the Internet from the minute you use any kind of social media.
  • Do remember that deleted messages can be discoverable in a court of law. Just because you delete something doesn’t mean it won’t be seen later on.
  • Don’t ever put anything in writing that you don’t want to see on the cover of the New York Times, especially if you ever plan to run for political office.

Moore for Your Money: How Social Media Sold a Home in Less than a Week.

Monday, March 15th, 2010

The awesome power of Twitter!Many of our clients and contacts are interested in learning how Social Media can assist with home sales. It’s a question that comes with a lot of preconceived notions about social technologies—i.e. that they are only used to update friends with what you had for breakfast—as well as some deep-seated fears of transparency and the potential for negative feedback.

However, if you take the plunge and trust in the power of social networks, community and honest sales, then these new methods of sales and customer service can have an immediate and positive effect on your business. Be it small, large or even for a one-time exchange, Social Media is a powerful tool.

Need an example? Tim Moore, digital solutions specialist for the New York Times Company, recently tried a cool sales experiment that shows the kind of impact that social technologies can have. Moore set out to sell his home in 72 hours or less using only social tools—no realtors, only connections. And how did it go?

His home did not sell within 72 hours—it sold within 50.

I had the wonderful opportunity to speak with Mr. Moore this afternoon about his experience. Enthusiastic and passionate about his industry, Moore said, “The simplicity of Social Media can pay off in really big ways.” When asked how he began his mission he revealed, “I grabbed a Coke from the fridge, picked up my iPhone and went from there. I just asked myself what questions I would have when buying a new home, and made sure I included every detail, even the embarrassing ones.”

Check out the full case study that Moore put together here. And be sure to check back for updates from Moore who will be starting a new series of posts on Twitter for small businesses.

Try Your Hand at Writing

Friday, March 5th, 2010

As I was driving to work today a terrible thought hit me like a ton of bricks hitting the pavement from a fourth-story window: are we completely abandoning the art of handwriting?

that's my handwriting!When was the last time you wrote a letter to a friend…on actual paper? Paper, you might recall, is that wonderful, tangible thing that we all used to carry around in our book bags and briefcases. We used to feel the smooth sheets between our fingers and stare sheepishly at the blank canvases, fearful that at any moment the slightest twitch of a finger could ruin a perfectly crafted letter, poem or thank you note.

Now we send eCards, update Facebook profiles and send out tweets – tap, tap, click, click, wooosh – and there it goes into the digital space! Sure, you may still pick up a pen to write a check, sign your name on a receipt and jot down some quick notes here and there, but whatever happened to the calming act of sitting down at your desk, pulling out that blank sheet of paper and watching the ink bleed permanent meditations before your very eyes.

I’m not knocking the technological/green revolution. Not by any means. I just miss having letters I can hold and seeing people’s personalities come out in the swoop of an “e” or the curves of an “s.” These handwritten pieces may not be instant, they may not be all about SEO, but they’re pretty. And I like pretty things.

And here’s one other thing to think about. If students are taking notes on computers, sending emails, updating online statues etc., then what does that mean for our hardcopy future? Will we revert back to the days when just a few gifted scholars sat in large, quiet rooms recording history and literature in leather books?

This is what I think about on my way to work. That, and how much I love coffee.

The Jane Austen Guide to Social Media

Thursday, February 11th, 2010

The what? Yes, you read that correctly. Jane Austen was more than just a supremely divine author (I’m a diehard fan, can you tell?), she was also the source of some very accurate observations that can be applied to the new social media realm.The modern Austen? Photo by Theo Westenberg

Silly things do cease to be silly if they are done by sensible people in an impudent way. ~ Emma

Many people consider things like Twitter and Facebook to be “silly” wastes of time. However, put a knowledgeable person behind a keyboard on one of these forums and watch what happens. You’ll notice that a steady stream of comments about sandwiches and celebrities will quickly transform into an invaluable information feed.

Everybody likes to go their own way–to choose their own time and manner of devotion. ~ Mansfield Park

Check that out – the brilliant Austen, in all her glory, predicted the demise of “push marketing” before anyone else! No one wants to be told what to do and when to do it, and this is directly connected to our current obsession with social forums. People would much rather turn to review sites like Yelp or TripAdvisor than take their cues from more traditional marketing efforts (i.e. print advertisements). That’s not to say that those aren’t important. It’s just that now most people want to hear from other folks about their real-life experiences, and then make decisions based on the candid opinions and feelings that they share. Jane was on to something big. (more…)

Moms {heart} Facebook & You Should Too

Thursday, February 4th, 2010

The brilliant folks over at MediaPost have a great section called Engage:Moms, and if you don’t have it all nice and snug in your Reader then you are missing out. One of their recent articles I found particularly interesting as it covers how Facebook is fertile ground to engage mothers and drive sales – a no brainer, right?

Facebook is for Everyone!Wrong. Apparently some marketers are still in the dark about the solid benefits of participating on Facebook by means other than display ads. That seems odd to me, and I don’t mean that in a snarky way. I suppose I’m just so deeply entrenched in these social channels that I have a hard time understanding how people aren’t. Does that make me a bad person? Shoot, I hope not.

I’m not a mom (yet), but I will give you an example of one way that I use Facebook.

When I want to find a new restaurant, I don’t look in the Yellow Pages. First, I go to Facebook and ask my friends for suggestions.

“Anybody have a favorite sushi place I should try tonight?”

Within 30 minutes I have five or six recommendations. From there I turn to Yelp to see how these venues compare in price, and what the reviews are like. Then I find the one that best suits my needs and proceed to enjoy yummy white tuna sashimi (hopefully). Following my meal I thank my friend for the suggestion via Facebook or Twitter, and write my own review on Yelp. And thus the social circle of life continues…

According to the study and report on marketing to moms on Facebook, they found:

  • That more than eight in 10 moms log on daily, and three in 10 log on five or more times a day.
  • They use the site primarily to interact with others in their social networks – which translates into a lot of potential referrals.
  • 75% of moms are fans of at least one company on Facebook, and parenting-specific sites are moms’ top picks.

I think the point here is this: if you are treating moms as consumers first, rather than as people first, you’re missing out on greater long-term engagement. Of course, this applies to more than just moms, but the article definitely got me to thinking about it. Why would you limit yourselves to just Facebook Ads? Start talking, start sharing and build a relationship that lasts more than five seconds.

Got a Quirky Idea for a New Product?

Thursday, February 4th, 2010

I came across this genius product, Zip-up Earbuds, and it reminded me of this cool website that I recently discovered.

Quirky.comDescribed as a “social product development company,” Quirky.com is a site where anyone can submit their own ideas for products. Registered members can then influence what products actually get developed. Members can read about and explore all of the submitted ideas, vote on which ones they like best, rate them in categories like “cool” and “value,” and leave comments. If you check out the site, you’ll find there are so many “I can’t believe I never thought of that!” ideas.

What’s fun is that the community of users can really influence the products throughout the whole process. Product submissions with the highest number of votes in their respective group move forward to the research phase, followed by design, naming and then the tagline. All along the way, the community is voting and providing feedback to help make the best product possible. Even if someone’s idea doesn’t make it far in the process, they are still getting constructive feedback from site members, which is a great benefit to any inventor.

You can visit the Quirky.com store to purchase and read the product development history of winning items such as the Scratch-n-Scroll or JUS. Check out the site and help create some fun stuff!

What’s Your Social Type?

Wednesday, January 27th, 2010

I sat in on a pretty interesting webcast today sponsored by Fidelity Investments and hosted by InvestmentNews. The topic: Advisers and LinkedIn.

While the roundtable style conversation got off to a slow start (sorry!), the panelists seemed to find their respective grooves after a while, and some rather memorable insight was shared. Now granted, this wasn’t the first time someone has said this, but I got a kick out of this comparison offered by @RussThornton:

“Facebook is the backyard barbeque, Twitter is the water cooler and LinkedIn is like the chamber of commerce.”

I can’t help but agree. Facebook is a place for you to share updates, stories and the like with friends, family and new folks in a casual and laid-back environment. There’s even a way to send someone a digital hotdog with mustard and relish! Twitter is where you can make a few bold statements throughout the day to keep people updated and get them thinking—and talking. It’s a break from the routine that keeps your mind fresh. Just like when I was filling my plastic cup this afternoon and told a co-worker that I wanted to write a song called “Social Ladies,” which goes, “if you like it then you shoulda put a blog on it” (it would go platinum; you know it would).

LOLZ! Right!?Ahem, that leads us to LinkedIn, the chamber of commerce. Professional, informative and focused, this forum is often seen as go-to social platform for companies or individuals in the financial industry—and that makes sense. When you are looking for the facts and the nitty-gritty behind a potential client or partner, LinkedIn offers you the details you need, without their incredible lyrical skills.

So the question I leave you with is this: where do you fit in? Are you a grill-master that prefers to pull up a seat at the picnic table and gab away? Or do you fancy yourself a clever and industry-savvy chatter box, hanging by the cooler waiting for the next person to walk up and benefit from your witty wisdom? Perhaps you prefer the more modest party – suit, tie, pressed shirt and a nice business card?

Maybe you’re all of the above, in which case, you’ve probably got some status updating to do. Well, get to it then.

And How Does That Make You Feel?

Friday, January 22nd, 2010

We’ve been working on putting together some “social media best practices” materials, and it has me thinking – we’ve really become something closer to relationship therapists than managers or consultants.

Think about it, social media (a term you must be hearing at least 12 times a day) is about relationships, right? These relationships have to be grown, nurtured and protected, right? So, if you are working on doing just that and improving your online relationships, then it’s relationship therapy. And I like the sound of that.

For Example:

A person is talking about your product online, let’s say via Twitter.

twitter postMan, these new [brand] shoes look great, but they feel awful. Total shoe fail.

Uh oh! Looks like that relationship needs some help. So you do what you should and contact that person to begin the healing process. Talk about your problems – work through them – and save the relationship from catastrophic separation.

See?! We’re onto something here.

Just like any connection, your online relationships need just as much attention if you want to succeed in these ever-changing and quickly emerging realms. You may not need to buy a nice comfy couch for your clients/consumers to sit on, but you should definitely get out that legal pad and start listening to what they are saying. The years of doodling and nodding “uh huh” are over.