Posts Tagged ‘Twitter’

A Picture-Perfect Match!

Thursday, January 26th, 2012

Are you glued to your iPhone? Chatting, texting, emailing – you’re not the only one! Your cell phone goes everywhere you go – but it’s not just for talking! Learn to use the camera to take your best shot and get expert tips and techniques to create great photos in one relaxing weekend.

Join Scott Schilling, Mike Hall and Don Smith as they act as your guide to the Big Sur Coast while demonstrating and teaching their favorite camera and processing apps – including SlowShutter, Instagram and others. Plus, you’ll have an additional opportunity to receive training on individual and group portrait composition and posing tips.

Beginning Friday, May 4, you’ll enjoy a two-hour welcome evening presentation. Then May 5-6, you will have the opportunity to participate in 10 additional hours of instruction, presentations and training focusing on everything from vision to composition to balance when shooting pictures using your iPhone.

Once you’ve gathered a few tips and tricks, you’ll have ample time to practice your new skills with daily sunrise and sunset shoots in three scenic locations along the Big Sur coastline, including Point Lobos State Reserve and Garrapata State Park. Then, spend your evenings touring the Carmel and Greater Monterey areas – where you can relax, dine and more!

Whether you’re a beginner wanting to take everyday snapshots or an intermediate level photographer wanting to get creative with your mobile images, this workshop is guaranteed to show you just how powerful and creative your cell phone really is! So, grab your iPhone and spend one incredible getaway weekend learning to make your iPhone photos as cool as your phone!

For more information or to reserve your spot at the iPhone Photo Workshop, REGISTER HERE.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

The Marketing Power of a Great Product

Wednesday, January 11th, 2012

Since 1986, Gunn|Jerkens’ award-winning client Pacific Dimensions, Inc. has designed and completed more than 1,000 environments within the residential and commercial development industry. From living and working to learning and enjoyment, each design has been carefully created to fit the needs of the customer and maximize functionality and beauty. Under the leadership of President and CEO Jennifer Elling, the company has showcased its work in Egypt, Mexico, China and the United States.

Recently, a top-name blogger from one of the most-read home and garden blogs, Centsational Girl, toured two of Pacific Dimensions’ model home projects. The outcome of this impromptu visit was a blog story dedicated to the tour experience and the elements of each room in the models that were most exceptional. Now Pacific Dimensions’ work is showcased to all the blog’s readers and across the internet – and that’s the marketing power of a great product!

To read the full Centsational Girl blog story about Pacific Dimensions, Inc.’s two design projects, click here.

Want to view more of the design work by Pacific Dimensions, click here.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

The Dive of a Lifetime

Tuesday, October 25th, 2011

Someone once said, “If riding in an airplane is flying, then riding in a boat is swimming. If you want to experience the element, then get out of the vehicle.” That’s exactly what Gunn|Jerkens team member Laura did this weekend!

Laura has always wanted to skydive and after watching others do it for some time, she finally had to give it a try herself and make it happen. This past Saturday, Laura braved it out with her best friend and showed up with her adventure hat on for an early morning appointment at Skydive Elsinore.

Laura prepared for her dive, in which she would be attached to her tandem instructor, with an hour of training that walked her through the process of exiting the aircraft from above, how to properly arch her body during the freefall and how to pull the ripcord at just the right altitude.

Jumping from a cruising altitude of 12,500 feet, Laura was given the option to simply jump out of the plane or to try a dive. Laura says, “For some strange reason, I chose to go all out and dive!” With a freefall that lasted about 60 seconds and a parachute glide for over seven minutes, Laura says this was “one of the most exhilarating and exciting experiences, and surprisingly, I remained quite calm!”

Skydiving may not be everyone’s preferred extreme sport of choice, but Laura encourages anyone who wants to try it out to do so. One thing is certain – this is one adventure that is guaranteed to be the thrill of a lifetime!

Here’s a bit of G|J trivia. Laura isn’t the first G|J team member to take the plunge. Can you guess who else in the office has tried skydiving before?

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

iPads, Twitter… and the Pope?

Tuesday, July 5th, 2011

Using the Vatican’s Twitter account, the Pope Tweeted for the first time June 28th from an iPad. Not only was this a historic moment of religion and technology’s converging, but the moment when the Pope proved himself one techno-savvy Catholic leader #colormeimpressed.

Watch the Pope Tweeting here!

The Pope actually Tweeted from an already-active account used by the Vatican.

However, technology has not always worked in the Vatican and Pope Benedict XVI’s favor. Recently Apple released the Confession: A Roman Catholic App advertised as “the perfect aid for every penitent.” While the Vatican wagged its finger at the virtual penance (claiming it is in no way a substitute), Apple gets a thumbs up for continuing to live up to its advertising (and now trademarked) promise: there IS an app for that.

Click here to purchase the Confession: A Roman Catholic App.

Despite the Apple app setback, Pope Benedict XVI and the Vatican will continue to connect with tech savvy users, 140 characters at a time.

What do you think about the Pope tweeting? Will you follow him on Twitter?

Celebrate Social Media Day!

Thursday, June 30th, 2011

Social media tools have become like Starbucks runs. If you don’t visit one at least once a day, something is seriously amiss.

Social media tools: we all use them. So why not celebrate them?

Mashable.com created Social Media Day to do just that.

Today, June 30, Mashable.com invited fans of social media websites and networks to join together and praise the technology that links us to each other.

Mashable.com, a website devoted to social and digital media, technology and internet cultural news, created Social Media Day in 2010. Although it is a relatively new (and unofficial) holiday in the US, Social Media Day has garnered attention and support around the world. The state of Arizona, New York City and eight other cities (Victoria and Vancouver, B.C.; Las Vegas and Reno, Nevada; San Carlos and San Jose, California; Dublin, Ireland; and Toronto, Canada), have officially proclaimed June 30 as Social Media Day. Pretty wild, eh?

Social Media Day happened everywhere. Mashable.com’s Meetup page boasted a vast array of participating cities. From San Francisco to New York and from Antwerp to Buenos Aires, people from all over the globe showed interested in meeting (and Tweeting) in celebration of social media.


Although some city Meetups were more organized than others- San Francisco’s celebration took place at the indoor trampoline park House of Air—all social savvy tech users were encouraged to meet up in some way and say “Hooray!” to updates, virtual walls, news feeds and alerts.

The hosts of these updates go by recognizable names: Twitter, Tumblr, Flickr, Foursquare, Yelp and of course, the irrepressible Facebook. These websites have become as integral to our daily communication as actual face-time conversations.

Social media not only connects us to each other in real time but also to information, events, trends and possibilities. In spite of distance, weather and time (elements that would naturally divide us), social media users remain closely knit in the bonds of community, friendship, business and common interests.

With this in mind, why wouldn’t we celebrate such a wonderful, revolutionizing tool?

Did you celebrate Social Media Day? We want to hear how social media has impacted your life and communication, so tell us about it!

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

Next Generation Twitter

Tuesday, September 14th, 2010

Are you ready? Follow @Twitter for the latest as the new Twitter.com rolls out.

(Can I just say that the right music makes everything better and more profound?)

Happy 9.02.10!

Thursday, September 2nd, 2010

Sometimes I’ll see the most random trending topic on Twitter and wonder, “Why is the country/world talking about this?”

I noticed that “Peach Pit” was trending today and immediately became curious as to why this pop culture institution had re-entered public consciousness. Guess what: Today is September 2, 2010 aka 9.02.10

Any Beverly Hills, 90210 fans from back in the day, closet or otherwise? (We’ll pretend the new version doesn’t exist.) I love how Twitter can expose pop culture moments like this just from letting users know what people are talking about right now. By the way, if you’re concerned for the country because “Peach Pit” is trending, you should know that “Stephen Hawking” is a trending topic as well thanks to his latest book.

Make your 9.02.10 a good one!

Running from the Past

Thursday, August 19th, 2010

In an article published in yesterday’s edition of the Daily Telegraph, Google CEO Eric Schmidt predicted that in the future, the youth of today will find it necessary to change their names to avoid the embarrassing online exploits of their former selves. (That article can be read here)

Now, far be it from me to disagree with the Chief Executive Officer of Google, but as a youth of today, I feel compelled to at least state my opinion on the matter. The question of how the children of the social media generation will deal with the skeletons in their online closets has been coming up since the very beginnings of social media. Often mentioned in this discussion are the pictures that many youths post of themselves at parties with alcoholic beverages. One article that I read (though I can’t recall where) argued that these types of irresponsible online posts will one day become so common that their existence will become irrelevant, and while I don’t entirely agree, the point is an interesting one. A more striking argument is that the youth of today are becoming increasingly savvy to the potential hazards connected to the things they post.

Today’s youth are actually censoring and, in turn, branding themselves at younger ages than ever before. Studies have shown that children are actively maintaining their profiles in such a way so as to paint themselves in a positive light. I’ve even seen parties where cameras weren’t allowed at all for this very reason, and I believe this kind of behavior is becoming the rule as opposed to the exception. The answer to how people deal with the embarrassing things they post online is becoming more and more that they don’t post them in the first place.

While it’s true that some may find themselves troubled by their online past, I doubt very seriously that we will see a surge in changed identities anytime soon. If social media changes anything, it won’t be people’s names; it’ll be the maturity with which young people present themselves online. While the world of social media may seem like a strange unexplored territory, these types of issues are nothing new. I’m sure that people asked many of these same questions when the personal camera was first invented, and I think we’ve turned out just fine.

Look Who Decided to Start Making Money: A Look at Promoted Tweets

Wednesday, June 23rd, 2010

Promotional Tweet

It’s been a long time coming, but Twitter has finally started utilizing promoted tweets. If you are unfamiliar with Twitter (and/or that last sentence made no sense to you) don’t feel bad, it just means that you have better things to do than reducing your life into 140 characters at a time – that said, I am a Twitter fanatic.

To truly understand the importance of promoted topics, you really need to understand the power of having a topic trend on Twitter. Luckily, Twitter’s own site does a pretty good job of explaining itself. This entry in particular does a good job of explaining the power of trending topics.

For marketers, promoted tweets mean a lot of things. Most importantly, they give businesses a way to direct the conversation surrounding their brand. In the past, marketing items on Twitter in such a way so that they trend has been nearly impossible. Even when a topic receives a lot of attention, it’s rarely able to trend with such topics as “Justin Bieber” or “Your mommas so ugly.” With promoted tweets, marketers have a much better chance of being seen and therefore trending. The specifics of promoted tweets are fairly complicated, but Twitter’s recent blog explains how influential they can be, as well as what the future holds in store.

Thanks for reading,

-@allansteiner

Web 2.0 Expo 2010 – How Does that Brand Make You Feel

Friday, May 7th, 2010

I’m back in Long Beach and I’m still coming down from information and idea overload I experienced at the Web 2.0 Expo this week. I started digging into my tote bag of handouts and other goodies from the Expo Hall to pass out to the right teams, and I still have a lot to sift through. I’ll probably need to do a series of blog posts or something with more interesting tidbits from the week. To start, here’s something insightful from my last day in SF.

I went to a session on about Brands and Customer Communication and one of the speakers was Ilana Rabinowitz from Lion Brand Yarn. When you think of a yarn company, you might not think of a company that’s on the forefront of social media, but I love how the Lion Brand Yarn uses their social media presence as a way to connect with their customers. Ilana spoke about the fact that, at the core, all of the decisions they make are based on emotions, including their buying decisions. At the craft store, their products are just one section of a huge wall of yarn; social media lets them create that emotional bond with their customers.

Go to their Facebook page to see how they’re creating a community surrounding their brand. They aren’t just racking up “Likes” for the sake of having a large number; their fans are commenting on posts and contributing to the community. In late April they asked a simple question – “What’s your favorite rainy day crochet or knit project?” – and they received over 860 responses. Similarly, their blog posts give customers the opportunity to share their experiences and points of view. A good example is when they asked which activity “makes you better,”  knitting or crocheting. Browsing through the hundreds of comments, you’ll read some simple and some emotional words about what knitting or crocheting brings to a customer’s life. And those emotions are immediately getting attached to Lion Brand Yarn who gave them this forum to share. (You can check out some top responses in this later blog post. (more…)