It was announced today that Virgin America airlines is partnering with the Awkward Family Photos blog for a promotion where users can win some plane tickets and anyone who submits or votes will receive 33% off a family booking to their newest destination, Orlando, FL (my hometown!).
There’s also a chance for a California resident to win tickets for Virgin America’s launch party flight (and possibly meet Richard Branson!). Maybe someone here at G/J has something awkward to submit?
I love the unique partnership for this campaign! It got me thinking of other potential partnerships between businesses and these types of humor blogs:
- Post-Its inviting people to submit messages they’ve received to Passive Aggressive Notes
- Target partnering with People of Walmart to show differences in their clientèle
- Gunn/Jerkens coming to the rescue of submissions to Photoshop Disasters
Anyone other ideas?