Facebook page visibility is hard to come by these days. And we’re always looking for ways to increase our chances of being seen.

The news feed is becoming an increasingly competitive marketing space that can be used to your advantage, but you’re going to have to fight for it!

Here are a few tips that we believe will help you out.

Post Engaging Content

The better your content, the more interaction you are going to get, which means that more people will see your posts! Keep track of what types of posts people are viewing, clicking on, liking and commenting on and then post more like that.

Use Images and Video

With a pop of color, videos and photos stand out more than your standard text updates. Statistics show that photos get 120% more engagement.

Determine the Best Days and Times to Post

This will always depend on who makes up your fan base. Be aware of who your target audience is and what days and times that they are most likely to go on Facebook. Try posting at different times of the day for a few weeks to determine when your page gets the most interaction and then create a posting schedule based on that data.

Promoted Posts

Increase the visibility of your posts by promoting them for a designated length of time with a minimal expense. Promoted posts and sponsored stories can be created for as little as $5 to generate more exposure among your fans and their Facebook networks.

Keep It Short

Posts between 100-250 characters get 60% more LIKES, comments and shares than longer posts. People like getting their information quickly!

With these tips in mind, your Facebook page will frequently be making an appearance in people’s news feeds just the way you want it to!

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