Posts Tagged ‘workshop’

A Picture-Perfect Match!

Thursday, January 26th, 2012

Are you glued to your iPhone? Chatting, texting, emailing – you’re not the only one! Your cell phone goes everywhere you go – but it’s not just for talking! Learn to use the camera to take your best shot and get expert tips and techniques to create great photos in one relaxing weekend.

Join Scott Schilling, Mike Hall and Don Smith as they act as your guide to the Big Sur Coast while demonstrating and teaching their favorite camera and processing apps – including SlowShutter, Instagram and others. Plus, you’ll have an additional opportunity to receive training on individual and group portrait composition and posing tips.

Beginning Friday, May 4, you’ll enjoy a two-hour welcome evening presentation. Then May 5-6, you will have the opportunity to participate in 10 additional hours of instruction, presentations and training focusing on everything from vision to composition to balance when shooting pictures using your iPhone.

Once you’ve gathered a few tips and tricks, you’ll have ample time to practice your new skills with daily sunrise and sunset shoots in three scenic locations along the Big Sur coastline, including Point Lobos State Reserve and Garrapata State Park. Then, spend your evenings touring the Carmel and Greater Monterey areas – where you can relax, dine and more!

Whether you’re a beginner wanting to take everyday snapshots or an intermediate level photographer wanting to get creative with your mobile images, this workshop is guaranteed to show you just how powerful and creative your cell phone really is! So, grab your iPhone and spend one incredible getaway weekend learning to make your iPhone photos as cool as your phone!

For more information or to reserve your spot at the iPhone Photo Workshop, REGISTER HERE.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “LIKE” us on Facebook.

A Camera Is a Mirror with a Memory.

Friday, August 19th, 2011

“Beauty can be seen in all things. Seeing and composing the beauty is what separates the snapshot from the photograph.” – Matt Hardy

Imagine that dawn is just breaking over the endless seascape. There’s a faint chill in the air and you can feel the dew falling gently to the ground. Above the white and foamy crashing waves, the first touch of the sun’s warm rays cast a brilliant light across the early morning sky, and for one moment you feel the stillness of inner peace. This is just one of many scenarios photographer Scott Schilling finds himself in as he waits at his chosen location – intent on capturing an image that seizes his emotional response to the scene.

Scott, who is actually a licensed professional civil engineer in the state of California, began to seriously indulge his passion for photography about 10 years ago – with the support of his wife and children. Initially Scott found interest in astrophotography, a specialized type of photography in which images of astronomical objects and large areas of the night sky are recorded. Scott’s passion for the outdoors, mountains and scenic beauty eventually led him down the path of landscape photography.

Seizing nature at peak times in the morning and evening, or better known to Scott as the “edges of the day,” makes for his favorite shots. It’s at these key moments in the day where the wide range of natural light suits the camera’s dynamic range of light best and creates drama and intense color combinations more than any other time of day.

Capturing this unmatched beauty requires a lot of planning on Scott’s part. He closely studies the weather patterns of his chosen location, always seeking that ‘ah ha!’ moment in which his inner emotions can be shared with the world – without ever having to speak a single word.

Some of Scott’s favorite locations to shoot include Yosemite National Park in California, Big Sur in California, the Southwest region of the United States, Lake Tahoe and the Hawaiian island of Kauai. Using only his digital camera, Scott shoots images and then processes them as high dynamic range images (HDR), which allow for excellent color saturation, like those seen in the images below.

The idea is to blend and blur the viewer’s sense of what is real and what isn’t into a surreal palette of vibrant colors that may in fact make the scene look magical and create a strong response for the viewer. The processing that Scott uses on his images results in a landscape that demonstrates his emotional response to that scene at that moment – allowing the viewer an inside look into the heart and mind of the artist.

Scott also encourages others to share their emotional responses with a larger audience and facilitates workshops throughout the year to teach participants his technique.

In May of this year, Scott joined forces with photographer Don Smith in conducting a workshop in Lake Tahoe. The duo also paired up to teach a conference in Kauai, Hawaii in July, 2011. The workshops typically last 4-4½ days and consist of a mix of instruction and real world application, including both day and night shoots in the great outdoors. During this time, Schilling and Smith provide ample instruction on the processing techniques used to intensify the depth, look and feel of an image. They also cover the concepts of photo composition and artistic vision. After some classroom instruction, the entire group puts into practice what they have learned. Rising early in the morning to ensure the best lighting possible and equipped only with digital cameras, the group steps out to capture the edges of the day in real time.

The workshops have been a great success thus far, and Scott has lined up two other workshops, in cooperation with Don Smith, within the next year. If you’re looking to expand your creative horizons, consider attending the upcoming workshop that will take photographers through the gorgeous scenery of both Bryce Canyon and Zion national parks. The workshop will begin at Bryce Canyon National Park and will conclude at Zion National Park. But you have to reserve your spot early! The workshop is limited to 12 students.

Also, be sure to mark the upcoming Kauai, Hawaii 2012 workshop on your calendar. This session will be held June 22 – 26, 2012 and photographers will be shooting some of the most beautiful Hawaiian scenery in the state, including:

  • Ke’e Baach and the Na Pali Cliffs
  • Hanalei Bay and taro fields
  • Botanical gardens
  • Wailua Beach
  • Makahuena Arch and Lithified Cliffs
  • The Sprouting Horn
  • Waimea Canyon
  • Kalalau Valley and the Na Pali Cliffs from a 4,000-foot overlook (this location was used during the filming of the movie 6 Days and 7 Nights)
  • Wailua Falls and Opaeka’a Falls
  • Shipwreck Beach

For more information on Scott Schilling, visit his website. You can also view a number of Scott’s unique images in the gallery on the site, which is always available to view.

If you’re seeking further information about Scott’s photography or his workshops, you can send an email to scottfschilling@mac.com.

To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens) and “Like” us on Facebook.

Gunn|Jerkens Social Media Workshop

Friday, June 17th, 2011

Rules Don’t Apply: It’s Time to Join the Conversation

On Tuesday, June 14, 2011, Gunn|Jerkens hosted a successful social media workshop for a group of building industry leaders in the Southern California region. This exclusive event was held at the Lutron Experience Center in Irvine, CA.

For over a year Gunn|Jerkens has been tracking the behavioral patterns of potential homebuyers as they move through the buying cycle. The findings correlate the downturn of the economy with the extended buying cycle, resulting in greater amounts of time homebuyers are now taking to assess all their options before purchasing a new home. For homebuilders, this means that establishing and nurturing relationships with these potential purchasers over this extended period of time is more critical than ever. But how do you reach potential customers if they have never set foot in the sales office? You have to meet them where they are – online and on social networks.

The Gunn|Jerkens Social Media Workshop was an interactive forum designed to begin the conversation on how social media can be used in the building industry to build brand awareness and loyalty, cultivate meaningful relationships with homebuyers, and at the end of the day, help sell homes.

Tuesday’s workshop was filled with valuable and engaging content, including two guest speakers from GE® and Newhall Land. One of GE’s online marketing team members presented an in depth case study on their L.O.S.S. (Laundered and Orphaned Socks Society) campaign which debuted earlier in 2011. L.O.S.S. was the company’s first campaign created specifically for social media. The speaker from GE® offered insight into its strategy for creating the GE® social footprint, lessons learned throughout the campaign and its measurable results. Newhall Land also presented a case study on their ongoing Awesometown campaign, which was created by Gunn|Jerkens to reinvigorate the master-planned community of Valencia, California after two years without any marketing. The study focused on integrating social media marketing with traditional marketing techniques to maximize brand exposure. Social media was presented as a tool to build community and a major force in driving traffic both online and onsite.

In addition, some of the major topics covered included the current state of the social world, the paradigm shift from traditional push marketing techniques to conversation, successful social media strategies, understanding what and how you can measure to determine ROI and the future of online marketing.

Gunn|Jerkens would like to thank the Lutron Experience Center for providing the ideal space to host the workshop and to the guests in attendance, including Brookfield Homes, D.R. Horton, Playa Vista, The New Home Company, Newhall Land, The Building Industry Association, Orange County and William Hezmalhalch Architects, Inc.

Founded in 1983, Gunn|Jerkens Marketing Communications is a premier Long Beach-based marketing communications firm specializing in real estate marketing and advertising. A leader in the industry, Gunn|Jerkens prides itself on providing fully integrated branding and marketing solutions that embrace the future and propel marketing to new heights, utilizing the latest trends in mobile, web and social media. With a passionate commitment to excellence and superior quality, Gunn|Jerkens partners with clients to ensure they receive measurable results and are kept up to date and in touch with their target markets.

Rest assured the conversation is just beginning! Do you want to join the conversation? Contact Gunn|Jerkens to get connected and stay tuned for the next workshop coming soon to an area near you.

For more information on Gunn|Jerkens, please visit gunnjerkens.com, call (562) 499-6707, follow on Twitter (@GunnJerkens) or “Like” Gunn|Jerkens on Facebook.