Posts Tagged ‘Yelp.com’

Celebrate Social Media Day!

Thursday, June 30th, 2011

Social media tools have become like Starbucks runs. If you don’t visit one at least once a day, something is seriously amiss.

Social media tools: we all use them. So why not celebrate them?

Mashable.com created Social Media Day to do just that.

Today, June 30, Mashable.com invited fans of social media websites and networks to join together and praise the technology that links us to each other.

Mashable.com, a website devoted to social and digital media, technology and internet cultural news, created Social Media Day in 2010. Although it is a relatively new (and unofficial) holiday in the US, Social Media Day has garnered attention and support around the world. The state of Arizona, New York City and eight other cities (Victoria and Vancouver, B.C.; Las Vegas and Reno, Nevada; San Carlos and San Jose, California; Dublin, Ireland; and Toronto, Canada), have officially proclaimed June 30 as Social Media Day. Pretty wild, eh?

Social Media Day happened everywhere. Mashable.com’s Meetup page boasted a vast array of participating cities. From San Francisco to New York and from Antwerp to Buenos Aires, people from all over the globe showed interested in meeting (and Tweeting) in celebration of social media.


Although some city Meetups were more organized than others- San Francisco’s celebration took place at the indoor trampoline park House of Air—all social savvy tech users were encouraged to meet up in some way and say “Hooray!” to updates, virtual walls, news feeds and alerts.

The hosts of these updates go by recognizable names: Twitter, Tumblr, Flickr, Foursquare, Yelp and of course, the irrepressible Facebook. These websites have become as integral to our daily communication as actual face-time conversations.

Social media not only connects us to each other in real time but also to information, events, trends and possibilities. In spite of distance, weather and time (elements that would naturally divide us), social media users remain closely knit in the bonds of community, friendship, business and common interests.

With this in mind, why wouldn’t we celebrate such a wonderful, revolutionizing tool?

Did you celebrate Social Media Day? We want to hear how social media has impacted your life and communication, so tell us about it!

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Moms {heart} Facebook & You Should Too

Thursday, February 4th, 2010

The brilliant folks over at MediaPost have a great section called Engage:Moms, and if you don’t have it all nice and snug in your Reader then you are missing out. One of their recent articles I found particularly interesting as it covers how Facebook is fertile ground to engage mothers and drive sales – a no brainer, right?

Facebook is for Everyone!Wrong. Apparently some marketers are still in the dark about the solid benefits of participating on Facebook by means other than display ads. That seems odd to me, and I don’t mean that in a snarky way. I suppose I’m just so deeply entrenched in these social channels that I have a hard time understanding how people aren’t. Does that make me a bad person? Shoot, I hope not.

I’m not a mom (yet), but I will give you an example of one way that I use Facebook.

When I want to find a new restaurant, I don’t look in the Yellow Pages. First, I go to Facebook and ask my friends for suggestions.

“Anybody have a favorite sushi place I should try tonight?”

Within 30 minutes I have five or six recommendations. From there I turn to Yelp to see how these venues compare in price, and what the reviews are like. Then I find the one that best suits my needs and proceed to enjoy yummy white tuna sashimi (hopefully). Following my meal I thank my friend for the suggestion via Facebook or Twitter, and write my own review on Yelp. And thus the social circle of life continues…

According to the study and report on marketing to moms on Facebook, they found:

  • That more than eight in 10 moms log on daily, and three in 10 log on five or more times a day.
  • They use the site primarily to interact with others in their social networks – which translates into a lot of potential referrals.
  • 75% of moms are fans of at least one company on Facebook, and parenting-specific sites are moms’ top picks.

I think the point here is this: if you are treating moms as consumers first, rather than as people first, you’re missing out on greater long-term engagement. Of course, this applies to more than just moms, but the article definitely got me to thinking about it. Why would you limit yourselves to just Facebook Ads? Start talking, start sharing and build a relationship that lasts more than five seconds.