As our world continues to grow in population and evolve in our use of technology, the way consumers search for their niche is also continually changing. Along with this continued expansion, we are inversely becoming more personal and more local in our choices as consumers. In turn, this transition must be addressed by marketers everywhere.
Here are three thoughts for marketers to ponder as we continue to accommodate the growing need for consumer localization.
1. People are local:
According to current trends, by the end of this decade our world’s population will hit 8 billion. Every one of these people will be local in their behaviors. They’ll have favorite local restaurants, take their money to local banks, shop at local malls and purchase insurance locally. This trend, however, isn’t new. People have always stuck to what they know, and they’ll continue to do so.
2. The more connections, the smaller and more local the world becomes:
In 2020, it’s predicted that there will be 50 billion devices connected to one another through the internet. Though it may seem like this would cause distance between people and with their devices, it’s rather the opposite! Along with the increased number of devices worldwide, this increase in technology brings relevant, local information to the consumer’s fingertips. With a quick Google search, people are able to look up the most convenient bank branch, use Yelp to read reviews of a popular restaurant, or use Facebook to take advantage of an offer from a page the person has LIKED.
3. The cloud lets marketers localize their message:
With more connections, marketers are gaining more opportunities to add local content to their messages across platforms. Thanks to the rise of availability of geodata, marketers can now direct tailored messages to people and consumers based on what they like and where they’re located. The cloud personalizes marketing to the consumer. In a way, it’s not the technology that is connecting the world, but rather the marketers who are enabling users to live the way they prefer locally.
To stay up to date on all the new and innovative happenings at Gunn|Jerkens, check back often, follow us on Twitter (@GunnJerkens), Instagram (@GunnJerkens) and Pinterest (@GunnJerkens) and LIKE us on Facebook.